Ekaterina Filippova
Partnerships manager
Romans-sur-Isère
Summary
Experienced Partnerships Manager with over 11 years in sales and advertising, specializing in FMCG and CPG sectors. I’ve successfully driven business growth, exceeding revenue targets, and built lasting partnerships with top-tier advertisers. Skilled in negotiations, project management, and data analysis, I create tailored solutions that deliver measurable results. Passionate about fostering long-term relationships and developing strategies that fuel brand success.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Brand Partnerships Manager (Pharma, Retail)
TikTok CIS
03.2020 - 01.2023
- Achieved 8x revenue growth by expanding the Pharma and Retail verticals in the CIS region and onboarding major clients such as METRO CC, BAYER, Sanofi, and X5 Retail Group
- Proposed tailored advertising solutions combining existing offerings, media plans, and special projects, leading to improved client satisfaction and compliance with regulations.
- Built the Pharma vertical from scratch, launching first-ever campaigns in a highly regulated sector and attracting new advertisers.
- Organized training and onboarding for clients using TikTok's self-serve platform, resulting in better campaign performance.
- Collaborated with cross-functional teams to refine processes, improve product offerings, and align client goals with TikTok’s solutions.
- Strengthened TikTok’s market presence by hosting high-profile webinars and creating educational content for advertisers.
Business Development Manager (Fashion Retail)
Yandex
08.2019 - 02.2020
- Increased revenue by 80% through partnerships with top fashion retailers, including H&M, and by attracting 20+ new partners.
- Analyzed client needs to develop tailored solutions, launching display ads for Sportmaster brand with 3x higher CTR than forecasted.
- Introduced a “Click and Collect” product concept, partnering with two retailers to pilot the solution and increase consumer engagement.
- Created a sales funnel, conducted strategic meetings, and provided top-tier client service, fostering long-term partnerships.
Senior Advertising Sales Manager (FMCG)
Forward Media Group
Moscow
05.2018 - 07.2019
- Increased FMCG advertising sales by 69% by engaging top FMCG advertisers such as Coca-Cola, Danone, PepsiCo etc.
- Built strong, trusting relationships with brands and agencies, leading to a 97% growth in average deal size and a 20% increase in number of campaigns.
- Sold exclusive integration for the New Year Editorial Project on The Village.
Advertising Sales Manager (FMCG, Beauty)
Hearst Media (ELLE.ru, MarieClaire.ru)
01.2013 - 08.2017
- Drove 60%+ growth in the FMCG segment revenue year-on-year.
- Achieved 20%+ growth in the Beauty segment by engaging high-profile clients.
- Secured and managed TOP-10 advertisers including L’Oreal, MARS, Danone, Nestlé (incl. Nespresso), Reckitt Benckiser, P&G and PepsiCo.
- Retained and grew revenue from advertisers by delivering exceptional sales and customer service.
- Built and managed a team of five account managers, training them to deliver data-driven reports and optimize ad campaigns.
- Recognized with Best Sales Manager Award for Women’s Websites for exceptional performance and contribution to revenue growth.
Education
M.D. - Information Systems And Technologies
Bauman Moscow State Technical University
Moscow, Russia 04.2001 -
Skills
- Business Development and Revenue Growth
- Client Relationship Management
- Digital Advertising Expertise
- Data Analysis and Optimization
- Strategic Collaboration
Timeline
Brand Partnerships Manager (Pharma, Retail)
TikTok CIS
03.2020 - 01.2023
Business Development Manager (Fashion Retail)
Yandex
08.2019 - 02.2020
Senior Advertising Sales Manager (FMCG)
Forward Media Group
05.2018 - 07.2019
Advertising Sales Manager (FMCG, Beauty)
Hearst Media (ELLE.ru, MarieClaire.ru)
01.2013 - 08.2017
M.D. - Information Systems And Technologies
Bauman Moscow State Technical University
04.2001 -
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