Summary
Overview
Work History
Education
Skills
Family Talent residency in DUBAI and PARIS
Languages
Certification
Timeline
Generic
Dr Asal Moradi Mazhari

Dr Asal Moradi Mazhari

Dubai

Summary

Experienced professional with over 12 years in business, sales, marketing, and management in Dubai and Paris. Expertise in coordinating and managing diverse events for seamless execution and high participant satisfaction. Proven track record in vendor negotiation and relationship management, resulting in cost-effective solutions and enhanced attendee experiences. Strong organizational skills to manage multiple projects under pressure, consistently delivering successful outcomes.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Event Organizer Management

Freelance . Self project
03.2014 - Current
  • Executed sold-out concert for 900 guests at Salle Gaveau in under two weeks.
  • Independently managed project, including artist negotiations, logistics, venue coordination, contracts, and budgeting.
  • Developed high-impact marketing strategy that achieved full ticket sales without agency support.
  • Established strategic partnerships and activated local cultural networks to enhance brand visibility.
  • Handled all communications, sponsorships, and public relations with exceptional leadership.
  • Demonstrated entrepreneurial skills by transforming a high-risk project into a major success.
  • Coordinated schedules and timelines for events.
  • Increased event attendance by strategically marketing and promoting events through various channels.
  • Participated in strategy development and planning to grow organizing program and advance campaigns.
  • Developed and executed detailed event timelines to coordinate the efforts of various team members, ensuring efficient completion of tasks.

Event & Project Manager

Bong ,M4 ,Luxury Event
08.2013 - Current
  • Oversaw management of over 50 luxury events and concerts with budgets exceeding €1 M.
  • Negotiated with 30+ international artists and venues, achieving a 20% cost reduction.
  • Increased sponsorship revenue by 35% through securing premium brand partnerships.
  • Led a team of over 20 staff for successful execution of events with more than 1,000 attendees.
  • Ensured compliance with Dubai and Paris event regulations, maintaining operational standards.

Import/Export Manager

ZAD AL BARAKAH
01.2020 - 02.2023
  • Secured contracts , increasing B2B sales by 50%.
  • Negotiated supplier agreements, reducing import costs by 20% and enhancing profit margins.
  • Managed logistics and customs clearance processes, achieving a 30% reduction in delivery times.
  • Directed a team of over 10 sales representatives, expanding distribution networks across UAE.
  • Reduced shipment delays with proactive communication between suppliers, carriers, and customers.
  • Streamlined import-export processes by implementing efficient documentation and tracking systems.
  • Leveraged advanced analytics tools to forecast demand trends accurately, adjusting supply chain strategies accordingly for maximum efficiency.

B2B Sales and Operations Manager

SABCO Top Tourism
07.2014 - 03.2022
  • +45% B2B sales growth through strategic hotel contract negotiations and 100+ travel agency partnerships
  • Led 15+ sales reps, improving efficiency by 25% through KPI monitoring
  • Reduced costs by 20% by securing exclusive room rates
  • Acquired 50+ new international partners across Europe and the Middle East
  • Reduced service delivery time by 15%, enhancing customer satisfaction
  • Supervised operations staff and kept employees compliant with company policies and procedures.
  • Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
  • Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
  • Led hiring, onboarding and training of new hires to fulfill business requirements.
  • Developed and maintained relationships with external vendors and suppliers.
  • Increased profit by streamlining operations.

Sales Supervisor

RITUALS COSMETICS - APPAREL GROUP
08.2017 - 08.2020
  • Opened five new stores while leading training on sales strategies and KPI optimization.
  • Achieved over 50% growth in brand engagement through in-store events and social media campaigns.
  • Enhanced sales performance by improving ATV, IPT, and conversion rates across all locations.
  • Developed and trained teams to elevate product knowledge and customer experience.
  • Optimized inventory management to ensure seamless operations across all stores.
  • Utilized CRM software systems to track customer interactions.
  • Assisted in developing pricing strategies based on market research data and competitor analysis.

Marketing Manager

DUBAI WORLD TRADE CENTER
05.2012 - 05.2020
  • Boosted event attendance by 40% via targeted marketing campaigns.
  • Generated over $2M in sponsorship revenue, securing premium brand partnerships.
  • Oversaw branding and promotional efforts at 50+ international trade events and exhibitions.
  • Developed pricing strategies to maximize profits while ensuring customer loyalty.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.

Sales and Marketing Manager (ROYAL MEDICAL AESTHETIC CENTER)

Aesthetic Clinic
01.2019 - 01.2020
  • Increased sales by 60% through targeted marketing and effective sales strategies.
  • Trained and led teams to improve client interaction and upselling techniques.
  • Boosted brand awareness via impactful social media campaigns.
  • Analyzed sales and marketing data for improved strategies.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Led a high-performing sales team, providing coaching and ongoing support to ensure success.

Sales Specialist

LIERAC PARIS
02.2012 - 02.2014
  • Top-performing sales specialist, driving the highest regional sales
  • Educated customers on skincare solutions, increasing product conversions
  • Boosted brand awareness by introducing Lierac to new pharmacy clients
  • Exceeded sales targets, leveraging expertise in skincare & customer needs
  • Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
  • Built rapport with customers and assessed needs to make product recommendations and upsell.
  • Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
  • Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
  • Implemented CRM tools to track client interactions, optimizing follow-up procedures for better results.
  • Developed custom proposals for high-value prospects, successfully closing major deals.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.

Education

Ph.D. - DOCTORATE IN BUSINESS MANAGEMENT

INSTITUTE SUPERIEUR DBA
PARIS
05.2025

MBA - International Business Management

PARIS SCHOOL OF BUSINESS
PARIS
09.2023

BBA -

SWISS BUSINESS SCHOOL
DUBAI
05.2021

Skills

  • Event Operations: Event Planning, Venue Selection, Logistics Management, Budget Management, Vendor Negotiation, Artist Liaison, Event Coordination, Sponsorship Management, Risk Management, Stage Management, Audio Visual Management, Catering Management
  • Marketing & Sales: Sales Strategy, Market Analysis, Brand Promotion, Client Relationship Development, Communications and Media, Online Marketing, Offline Marketing, Pricing Strategy, International Sales, B2B Sales, Digital Marketing, Lead Generation
  • Ticketing management
  • Guest management
  • Onsite execution
  • Emergency preparedness
  • Security management
  • Attendee engagement
  • Event marketing
  • Social media promotion
  • Menu planning
  • Post-event analysis
  • Timeline development

Family Talent residency in DUBAI and PARIS

Authorized to work in France and Dubai as FULLTIME

Languages

English
Advanced
C1
French
Intermediate (B1)
B1
Arabic
Intermediate (B1)
B1
Persian
Bilingual or Proficient (C2)

Certification

  • IELTS DEGREE

Timeline

Import/Export Manager

ZAD AL BARAKAH
01.2020 - 02.2023

Sales and Marketing Manager (ROYAL MEDICAL AESTHETIC CENTER)

Aesthetic Clinic
01.2019 - 01.2020

Sales Supervisor

RITUALS COSMETICS - APPAREL GROUP
08.2017 - 08.2020

B2B Sales and Operations Manager

SABCO Top Tourism
07.2014 - 03.2022

Event Organizer Management

Freelance . Self project
03.2014 - Current

Event & Project Manager

Bong ,M4 ,Luxury Event
08.2013 - Current

Marketing Manager

DUBAI WORLD TRADE CENTER
05.2012 - 05.2020

Sales Specialist

LIERAC PARIS
02.2012 - 02.2014

Ph.D. - DOCTORATE IN BUSINESS MANAGEMENT

INSTITUTE SUPERIEUR DBA

MBA - International Business Management

PARIS SCHOOL OF BUSINESS

BBA -

SWISS BUSINESS SCHOOL
Dr Asal Moradi Mazhari