DOMINIQUE VAN DER MERWE
DIGITAL MEDIA MARKETER AND
TOULOUSE,MIDI PYRENEES
Summary
Rooted in "out of the box" strategic thinking with 20 years of experience in digital media and marketing, my expertise lies in efficiently delivering high-quality digital content across various platforms. This encompasses copy, images, and video, driving brand depth and business growth through authentic storytelling and innovative marketing strategies
Quote
The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
Barack Obama
Overview
20
20
years of professional experience
4
4
Languages - English, French, Afrikaans and HTML
Work History
Marketing Manager
Modern Magnets
Johannesburg, South Africa
03.2022 - 04.2023
- Analysed customer data and campaign performance to drive new product awareness, leading to increased market reach of 15%.
- Advised on marketing strategy with strong industry knowledge.
- Accomplished thoroughly researched informative and engaging content across digital channels.
- Produced promotional materials with creative copywriting and editing knowledge.
- E-commerce web development WordPress.
Small Business Owner
Magnet Shop
Johannesburg, South Africa
07.2020 - 03.2022
- Built online marketing campaigns, employing video, images and copy targeting key customer segments, leading to increased sales of 70%.
- Utilising customer analysis and compelling content, I expanded our customer reach across digital channels.
- Applied digital marketing tactics to drive business growth and awareness.
- Researched and identified potential business opportunities in untapped markets to drive revenue.
- Established business goals and objectives to provide organisational direction toward growth and prosperity.
Marketing Communications Co-ordinator
Modern Magnetics
Johannesburg, South Africa
04.2016 - 07.2020
- Devised creative strategies for highlighting goods and promoting specific attributes.
- Crafted digital campaigns using market understanding, consumer analysis, and advertising psychology.
- Utilised versatile design experience across diverse projects for Education and Mining industries, improving company portfolio.
- Produced photo and video content with excellent editing skills.
- Optimised HTML email templates to improve click-through and conversion rates by 80%.
Teacher of English as a Foreign Language
Greta, Inlingua, Les Comptoir Des Langues
Toulouse, France
09.2013 - 02.2016
- Planned and delivered specific lessons to designated classes and age groups, from 7 to Professional Adults and Business Groups.
- Charted progress of students with comprehensive observations and reports.
- Utilised audio and visual resources to produce new materials to engage and motivate students.
- Prepared tests, examination papers and exercises to gauge student performance.
Education
Udemy Certificate - Web Development
Udemy
The Complete Web Developer Course 04.2015 - 08.2015
Diploma of Higher Education - Digital Communication
Vega School of Brand Leadership
South Africa 01.2002 - 11.2004
Matric - High School
Redhill School
South Africa 01.1992 - 11.1996
Skills
- Visual storytelling
- Brand-building strategies
- Marketing campaign management
- Internet and email marketing
- Creative and innovative
- Market research
- Digital marketing
- Multilingual
Languages
English
Native
French
Fluent
Afrikaans
Elementary
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Manager
Modern Magnets
03.2022 - 04.2023
Small Business Owner
Magnet Shop
07.2020 - 03.2022
Marketing Communications Co-ordinator
Modern Magnetics
04.2016 - 07.2020
Udemy Certificate - Web Development
Udemy
04.2015 - 08.2015
Teacher of English as a Foreign Language
Greta, Inlingua, Les Comptoir Des Langues
09.2013 - 02.2016
Diploma of Higher Education - Digital Communication
Vega School of Brand Leadership
01.2002 - 11.2004
Matric - High School
Redhill School
01.1992 - 11.1996
Interests
- Stand Up Paddle
- Visual Storytelling
- Piano
- Woodwork
- Neuroscience
- Pytotherapy
- Translating
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