Dmitrii Nenashev
Tbilisi
Summary
Focused Product Marketing Manager aiming to utilize over 5 years of demonstrated success in marketing. Energetic and strategic with an aptitude for effectively evaluating product performance and profitability to drive a company's success.
Overview
5
5
years of professional experience
Work History
Product Marketing Manager
Yandex Practicum
10.2021 - Current
- Led staff and external agencies to scale marketing channels, produce marketing content, and execute marketing strategies to achieve sustainable 253% product revenue growth YoY.
- Designed and managed the development of new marketing funnels that effectively increased product revenue by 15%.
- Managed the product development lifecycle from conception to release (portfolio with over 7 online courses)
- Performed thorough market research, competitive analysis, and customer development to understand and effectively communicate the product's value proposition.
- Actively participated in forming the product portfolio and strategy.
- Generated hypotheses and conducted tests in paid traffic channels such as Google and Facebook.
User Acquisition Manager
Brane Agency
08.2020 - 10.2021
- Successfully managed Facebook Ads campaigns with monthly budgets of up to $100,000 for an application, maintaining a high level of ROAS.
- Conducted A/B testing of changes in ad campaigns, analyzing results with statistical significance in mind.
- Analyzed all main application metrics (IPM, ARPU, ARPPU, CPP, N-day retention, etc.) since client ROAS was often a KPI.
- Proposed improvements to the top of the product funnel to clients, including ASO recommendations, monetization strategies, onboarding, and paywall content, in order to increase C1 conversion, reduce CAC from paid traffic channels, and improve profitability.
- Promoted investment broker services to the European market using paid traffic channels such as Facebook Ads, Reddit Ads, Dianomi, Midas, and affiliate CPA networks such as CJ and Finance Ads.
- Utilized Appsflyer, Ajust, Redash, and Superset for analytics and visualization, creating cohort tables in Data Studio independently.
Internet Marketing Manager
STOMODOMO
11.2017 - 08.2020
- Conducted market research, customer segmentation, and competitive analysis to develop the brand positioning and key advantages of the company's services.
- Planned, executed, and optimized advertising campaigns across various social media and contextual advertising platforms, including A/B testing and semantic keyword clustering.
- Scaled patient flow through partnerships and CPA networks, as well as increased targeted traffic from directory and review sites.
- Managed and monitored the reputation on review sites and developed methods to encourage honest patient feedback.
- Organized a successful and large-scale clinic opening event with giveaways, contests, and advertising on outdoor and radio media.
Education
Bachelor of Science - Information Technology
HERZEN UNIVERSITY
Saint-Petersburg06.2016
Skills
- Product Performance and Profitability
- Go-To-Market Plans
- Product Differentiation
- Research and Development
- Sales Enablement
Languages
Russian
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Timeline
Product Marketing Manager
Yandex Practicum
10.2021 - Current
User Acquisition Manager
Brane Agency
08.2020 - 10.2021
Internet Marketing Manager
STOMODOMO
11.2017 - 08.2020
Bachelor of Science - Information Technology
HERZEN UNIVERSITY
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