DIVANSHI BANSAL
Marketing And Communications Candidate
Roubaix,Lille
Summary
Solution oriented, Marketing and Communications candidate with 3 years of experience. Currently enrolled at EDHEC Business School as a student of MSc Marketing Analytics. Past experience in hospitality industry and advertising agencies as a strategic marketer. Work well with both leading and aggregating a team. Diplomatic and tactful in interpersonal communication and decision making. Use an organized yet creative approach, with an ability to transcend personal differences in order to reach a common goal.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Marketing and Growth Manager
Grassfield Group Pvt. Ltd
Jaipur
09.2019 - 02.2022
- Supervised a sales team of 6 members with strategies focused on increasing brand name and value in the market, handled all inbound and outbound communications, increased footfall by 400% in 6 months
- Standardized and streamlined physical and digital branding practices, including media and IT vendors, hotel inventory vendors, and online travel aggregators
- Collaborated with service providers and vendors to scale and improve all customer touch points throughout the resort
- Devised and pitched detailed proposals for the resort to potential investors and hotel management companies for partnership and successfully pioneered leasing one property to a client under the group's leasing model
- Conceptualized, organized, and managed events for multiple properties of conglomerate, contributing to brand building
- Built a multiple revenue stream models focusing on positive P&L growth
Account Planning Intern
The Glitch
Gurgaon
04.2019 - 07.2019
- Conducted market research and analysis to evaluate trends, brand awareness, and competition ventures
- Provided pitch decks with strategic directions and defined brand guidelines for creative briefs for new ad campaigns
- Carried out surveys to assess customers' requirements and perceptions of the client's brand
Digital Marketing Intern
Verve Logic Pvt. Ltd
Jaipur
01.2019 - 03.2019
- Handled Social Media Marketing, Ideated Graphic Designs, and Content Writing, across platforms such as LinkedIn, Facebook, Pinterest, Twitter, and Instagram
- Monitored the progress of brands using various metrics and submitted reports of performance
- Increased the number of followers to 200% on Instagram and increased impression rate on Twitter and LinkedIn for B2B and B2C clients
Education
MSc - Marketing Analytics
EDHEC Business School
Lille, France 07.2022 - Current
Bachelor of Management Studies - Business Administration And Management
St. Xavier's College
Mumbai, India 06.2015 - 01.2019
Skills
Qualtrics
undefinedTimeline
MSc - Marketing Analytics
EDHEC Business School
07.2022 - Current
Marketing and Growth Manager
Grassfield Group Pvt. Ltd
09.2019 - 02.2022
Account Planning Intern
The Glitch
04.2019 - 07.2019
Digital Marketing Intern
Verve Logic Pvt. Ltd
01.2019 - 03.2019
Bachelor of Management Studies - Business Administration And Management
St. Xavier's College
06.2015 - 01.2019
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