Ski, Art, Wine
Diona Deng
Paris
Summary
I am a strategic, insight-driven professional with strong expertise in project management and business growth. I excel at leading crossfunctional initiatives, designing user-centered solutions. I believe in the power of teamwork and the value of sharing.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
Program Manager
Amazon
02.2024 - 02.2025
- Company Overview: AMZL, EU Driver Acquisition
- Acted as pillar country manager for FR, IT and BE, overseeing forecasting, operational, and financial strategies.
- Led change management initiatives to achieve business goals.
- Led a large 3rd-party network, built country-specific target achieving strategies, recurrent performance monitoring and strategies implementation with a data-driven approach with both external and internal stakeholders.
- Developed a one-stop digital performance dashboard in collaboration with BI team.
- Achievements: FR YoY target completion +102%; IT reached its 100% goal; BE launched the program successfully for the first time.
Product Manager
Amazon
06.2023 - 01.2024
- Company Overview: AMZL, EU Value Added Services (VAS)
- Managed EU driver uniform, oversaw stock levels and supply chain, analysed customer feedback, developed the roadmap to address key pain points.
- Led the EU VAS Roadshow marketing project by developing the project strategy and operational plan to increase VAS product adoption, coordinated with country managers and product teams, successful project approvals by key stakeholders across EU.
- Spearheaded the creation of the VAS Playbook, delivering a comprehensive, standardised set of SOPs now used across the organisation; recognized as a foundational tool for scaling value-added services in the EU.
Marketing Project Manager
Vinexposium
01.2022 - 01.2023
- Company Overview: A world-leading organizer of wine and spirits events for professionals
- Conducted market analysis, structured the marketing plan by target audience on international buyer acquisition strategy for key events (Wine Paris, Vinexpo America, India and Asia)
- Deployed B2B marketing activation campaigns, salesforce marketing automation (Wine Paris) and WeChat campaign (Vinexpo Asia)
- Achievement: contributed to +40% increase in visitor attendance in Wine Paris
Senior Account Manager
VO2
07.2020 - 12.2021
- Company Overview: A international digital consulting agency
- Led the development of business proposals and client pitches, achieving an 85%+ pitch success rate.
- Collaborated with cross-functional tech team on digital product development and go-to-market strategies.
- Managed operational teams (social media, influencer marketing, events) to ensure delivery on client objectives and campaign ROI.
- Achievements: Expanded the agency's FMCG client portfolio and spearheaded market entry into KR, JP, and TW.
- Led end-to-end project management from concept to execution, overseeing budgeting, event production, and stakeholder coordination (clients, vendors, partners). Operated across 20+ cities in China, ensuring consistent delivery standards and brand alignment.
- Successfully delivered + 60 B2B event marketing campaigns including seminars, masterclasses, trade fairs, and award ceremonies for major FMCG clients.
- Achievements: Maintained an average CSAT of 9/10, reflecting strong execution, communication, and client trust.
Project Manager
Sopexa
10.2016 - 12.2019
- Company Overview: A International B2B marketing agency dedicated to FMCG
- Led end-to-end project management from concept to execution, overseeing budgeting, event production, and stakeholder coordination (clients, vendors, partners). Operated across 20+ cities in China, ensuring consistent delivery standards and brand alignment.
- Successfully delivered + 60 B2B event marketing campaigns including seminars, masterclasses, trade fairs, and award ceremonies for major FMCG clients.
- Achievements: Maintained an average CSAT of 9/10, reflecting strong execution, communication, and client trust.
Education
Master of Arts - Management of multilingual international projects
Université De Bretagne Occidentale
Brest, France 04.2013 - 01.2015
Bachelor of Arts - Exchange student
Université De Reims Champagne Ardenne
04.2012 - 01.2013
Bachelor of Arts - French
Central South University of Forestry And Technology
04.2009 - 01.2012
Skills
English, French, Chinese
Interests
Timeline
Program Manager
Amazon
02.2024 - 02.2025
Product Manager
Amazon
06.2023 - 01.2024
Marketing Project Manager
Vinexposium
01.2022 - 01.2023
Senior Account Manager
VO2
07.2020 - 12.2021
Project Manager
Sopexa
10.2016 - 12.2019
Master of Arts - Management of multilingual international projects
Université De Bretagne Occidentale
04.2013 - 01.2015
Bachelor of Arts - Exchange student
Université De Reims Champagne Ardenne
04.2012 - 01.2013
Bachelor of Arts - French
Central South University of Forestry And Technology
04.2009 - 01.2012
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