Dingyue XU
Reims
Summary
CESEM dual-degree marketing student at NEOMA Business School and UIBE, combining French-Chinese business perspectives with practical experience at international companies like PepsiCo and ByteDance. Leveraging trilingual capabilities and cross-cultural insights to deliver data-driven marketing campaigns while demonstrating strong analytical and creative abilities.
Overview
2
2
years of professional experience
Work History
Marketing Intern
PepsiCo
Shanghai
05.2024 - 08.2024
- Conducted market research and consumer insights analysis using SPSS, Excel, and Google Analytics.
- Collaborated with cross-functional teams for product and brand management.
- Managed KOL selection and communication, revised KOL shoot scripts, and enhanced content effectiveness.
- Analyzed campaign performance data, leading to a 12% increase in campaign effectiveness.
Marketing Intern
BlueFocus Communication Group
Beijing
04.2024 - 05.2024
- Coordinated cross-functional teams and liaised with FMCG clients, achieving a 15% increase in client engagement.
- Presented campaign performance reports and actionable insights to clients.
Marketing Assistant
Rozoe
Reims
09.2023 - 12.2023
- Designed and launched the "Green Starter Kit," driving a 20% increase in website engagement.
- Negotiated with eco-friendly suppliers, reducing packaging costs by 15%.
Intern, International E-commerce Operations
ByteDance
Hangzhou
08.2022 - 09.2022
- Conducted competitive analysis and optimized product listings, increasing organic traffic by 15% and conversion rates by 10%.
- Analyzed user feedback, contributing to a 25% increase in customer satisfaction.
Education
Bachelor of Business Administration - Strategic Marketing, Digital Marketing, Strategic Management, Globalization and Innovation, Supply Chain Management
NEOMA Business School
12.2024
Bachelor of Business Administration - Business Administration, Brand Marketing, Marketing Management, Global Economics, Financial Management, Business Law
University of International Business and Economics
06.2023
Skills
- In-depth Marketing Knowledge: Extensive experience in digital campaign execution, data-driven strategy optimization, and market analysis
- Analytical Thinking: Leveraged data to identify growth opportunities and improve marketing efficiency
- Project Management: Coordinated cross-functional teams, delivering complex projects on time
- Cross-cultural Communication: Successfully adapted marketing strategies for diverse international audiences
- Problem Solving: Addressed operational and strategic inefficiencies to drive measurable results
- Leadership: Directed teams in business competitions, achieving national recognition
Technical Skills
- Data Analytics Tools: Power BI, Google Analytics, Tableau.
- Programming Languages: Python, SQL.
- Web Development: HTML, CSS, JavaScript.
- Software Proficiency: MATLAB, Microsoft Office Suite (Excel, Word, PowerPoint), ArcGIS.
- Digital Marketing Platforms: Google Ads, Meta Ads Manager, CRM tools.
- Content Creation: Video editing (Jianying), graphic design (Canva), content optimization.
Languages
Chinese (Mandarin)
First Language
English
Proficient (C2)
C2
French
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Marketing Intern
PepsiCo
05.2024 - 08.2024
Marketing Intern
BlueFocus Communication Group
04.2024 - 05.2024
Marketing Assistant
Rozoe
09.2023 - 12.2023
Intern, International E-commerce Operations
ByteDance
08.2022 - 09.2022
Bachelor of Business Administration - Strategic Marketing, Digital Marketing, Strategic Management, Globalization and Innovation, Supply Chain Management
NEOMA Business School
Bachelor of Business Administration - Business Administration, Brand Marketing, Marketing Management, Global Economics, Financial Management, Business Law
University of International Business and Economics
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