DENIS COSSARD
Head of Business Development | Crowdfunding Strategy Lead | Bilingual FR/EN (C2).
Paris
Summary
Strategic leader with 15+ years of experience bridging the gap between creative production and revenue growth. Proven track record in scaling international brands (UK/Europe) through high-impact crowdfunding campaigns and multi-channel B2B distribution. Expert in autonomous full-remote operations (5 years) and power-user of Adobe Creative Suite for strategic storytelling.
Overview
21
21
years of professional experience
Work History
Senior Consultant– Crowdfunding & GTM Stategies
Freelance
Paris, France
2024.04 - Current
- Strategic support: Advising project leaders and independent studios on structuring crowdfunding campaigns (Kickstarter/Indiegogo/Gameontabletop) and developing go-to-market strategies.
- Performance audit: Analyzing conversion funnels and optimizing community engagement to maximize fundraising and contributor loyalty.
- Industry monitoring & innovation: In-depth study of new dynamics in the gaming and tech market, and ongoing training in CRM (Salesforce) and marketing automation tools.
- Content engineering: Design of high value-added visual and editorial materials (Adobe Suite) to strengthen international brand storytelling.
- Exceeded customer requirements with accurate and deliverable solutions.
- Gave budget suggestions for projects, outlining financial needs, and forecasting.
Head of Sales & Community France
Mantic Games Unlimited
Bulwell, UK
2022.01 - 2024.05
- Graphic design
- Senior community management
- Managing french digital marketing
- Crowdfunding management
- Public relations manager
- Business Development Management, France
- Sales rep
- Intellectual Property Coordination
- Social content creator
- Delivered marketing strategy updates to upper-level management.
- Identified potential new customers through networking events and cold-calling techniques.
- Monitored performance metrics to assess success of campaigns and initiatives.
- Conducted market research, analyzed customer feedback, and identified opportunities for improvement.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Marketed products and services at tradeshows and promotional events.
- Oversaw the development of promotional materials such as brochures, flyers, newsletters, and advertisements.
- Implemented strategies for increasing website traffic by optimizing content for search engines.
- Collaborated with other departments to coordinate strategic marketing activities.
- Organized trade shows and exhibitions to promote the company's products and services.
- Planned advertising campaigns for online, print and other mediums.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Category Manager
Juno SASU
Évry Courcouronne, France
2020.06 - 2021.12
- Author
- Social content creation
- Category management
- Crowdfunding management
- Community management
- Business to business
- Graphic design
- Marketed products and services at tradeshows and promotional events.
- Stayed current on category market in order to take advantage of latest trends.
- Analyzed data to determine industry and consumer trends.
- Utilized strategic and forward-thinking business techniques to maximize turnover.
- Designed positioning plans for product categories to maximize visibility.
- Reviewed competitor activity in order to stay ahead of industry changes.
- Managed category spending to adhere to budget.
- Developed and implemented category strategies to increase market share for assigned categories.
- Collaborated with marketing team to create targeted advertising campaigns based on consumer trends.
- Used forecasting methods to determine product demand.
- Utilized analytics software such as Excel, Tableau, and Power BI to track KPIs related to category performance.
- Planned advertising campaigns for online, print and other mediums.
- Coordinated with internal teams such as merchandising, operations, finance, and legal regarding category strategy implementation.
- Researched industry best practices and emerging trends in order to remain competitive in the marketplace.
- Created promotional campaigns to boost sales of top-performing items within assigned categories.
- Supervised creation of marketing materials and collateral.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Property Master/ripper/rigger/assistant art director
Independant
, France
2006.05 - 2020.01
- Set up, transport, Dispatch, Repair and accessory creation in the movie and ads industry for 15 years
- Graphic design
Property Master
Euromedia group
Bry-sur-Marne, France
2009.12 - 2015.11
- Stock management, storage and repair
Production Manager
Terrain Vague Productions
Paris XIX, France
2005.11 - 2006.05
- Hiring
- Legal liability
- Contract management
- Lease management
- Financial management
Production and post-production coordinator
Picaros productions
Paris XI, France
2005.07 - 2005.08
- Preparation of the shoot: location scouting in Sarthe and Saint-Malo, selection of accommodation options, rental of shooting equipment, drafting of contracts, finalization of the crew, determination of shooting dates, rental of vehicles and organization of transport
- Returned equipment and took charge of post-production, managing all derushing on Media Composer to enable the editor to work during the day
- Took charge of retakes in Paris, managing logistics, etc
- And assisting Philippe Loquet
Trainee stage manager/production assistant
W9
2004.12 - 2005.02
- Research
- Prospecting
- Catering management
- Roadbook creation
Education
Bachelor license -
C.L.C.F.
Paris, France06.2005
High school diploma - Liberal arts major -mathematics minor
Camille Pissaro High
Pontoise, France06.2005
Skills
- Adobe Suite: Photoshop
- Adobe Suite: Illustrator
- Adobe Suite: InDesign
- Adobe Suite: InCopy
- Microsoft 365: PPT
- Microsoft 365: XLS
- Microsoft 365: Planner
- Microsoft 365: Word
- CRM/CMS: Salesforce
- CRM/CMS: WordPress
- CRM/CMS: Prestashop
- CRM/CMS: Sage 100
- Marketing & Sales Skills (BtoB and BtoC)
- Crowdfunding: project management from scratch
- Crowdfunding: creation
- Crowdfunding: launch and follow up
- Crowdfunding: Graphic design
- Crowdfunding: Creating offer
- Social Media: content creation
- Social Media: community management
- Social Media: Twitter
- Social Media: FB
- Social Media: Insta
- Social Media: Discord
- Social Media: Blog and Forums
- Retail network: supply chain management
- Business strategy: targeting
- Business strategy: identify and process a customer need/request
- Creativity
- Inventiveness
- Curiosity
- Tenacity
- Stamina
- Responsiveness
- Honouring commitments
- Team working
- Product positioning
- Pricing strategy
- Marketing automation
- CRM management
- Strategic planning
- Trade show coordination
- Marketing plan development
- Social media advertising
- Recruitment and team development
- Metrics tracking
- Marketing analytics
Languages
French
First Language
English
Proficient
C2
German
Elementary
A2
Timeline
Senior Consultant– Crowdfunding & GTM Stategies
Freelance
2024.04 - Current
Head of Sales & Community France
Mantic Games Unlimited
2022.01 - 2024.05
Category Manager
Juno SASU
2020.06 - 2021.12
Property Master
Euromedia group
2009.12 - 2015.11
Property Master/ripper/rigger/assistant art director
Independant
2006.05 - 2020.01
Production Manager
Terrain Vague Productions
2005.11 - 2006.05
Production and post-production coordinator
Picaros productions
2005.07 - 2005.08
Trainee stage manager/production assistant
W9
2004.12 - 2005.02
Bachelor license -
C.L.C.F.
High school diploma - Liberal arts major -mathematics minor
Camille Pissaro High