Websites

Summary

Overview

Work History

Education

Skills

Languages

Timeline

DENIS COSSARD

Head of Business Development | Crowdfunding Strategy Lead | Bilingual FR/EN (C2).

Paris

Websites

Summary

Strategic leader with 15+ years of experience bridging the gap between creative production and revenue growth. Proven track record in scaling international brands (UK/Europe) through high-impact crowdfunding campaigns and multi-channel B2B distribution. Expert in autonomous full-remote operations (5 years) and power-user of Adobe Creative Suite for strategic storytelling.

Overview

years of professional experience

Work History

Senior Consultant– Crowdfunding & GTM Stategies

Freelance

Paris, France

04.2024 - Current

Strategic support: Advising project leaders and independent studios on structuring crowdfunding campaigns (Kickstarter/Indiegogo/Gameontabletop) and developing go-to-market strategies.
Performance audit: Analyzing conversion funnels and optimizing community engagement to maximize fundraising and contributor loyalty.
Industry monitoring & innovation: In-depth study of new dynamics in the gaming and tech market, and ongoing training in CRM (Salesforce) and marketing automation tools.
Content engineering: Design of high value-added visual and editorial materials (Adobe Suite) to strengthen international brand storytelling.
Exceeded customer requirements with accurate and deliverable solutions.
Gave budget suggestions for projects, outlining financial needs, and forecasting.

Head of Sales & Community France

Mantic Games Unlimited

Bulwell, UK

01.2022 - 05.2024

Graphic design
Senior community management
Managing french digital marketing
Crowdfunding management
Public relations manager
Business Development Management, France
Sales rep
Intellectual Property Coordination
Social content creator
Delivered marketing strategy updates to upper-level management.
Identified potential new customers through networking events and cold-calling techniques.
Monitored performance metrics to assess success of campaigns and initiatives.
Conducted market research, analyzed customer feedback, and identified opportunities for improvement.
Negotiated with vendors to obtain most cost-effective pricing for product distribution.
Marketed products and services at tradeshows and promotional events.
Oversaw the development of promotional materials such as brochures, flyers, newsletters, and advertisements.
Implemented strategies for increasing website traffic by optimizing content for search engines.
Collaborated with other departments to coordinate strategic marketing activities.
Organized trade shows and exhibitions to promote the company's products and services.
Planned advertising campaigns for online, print and other mediums.
Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.

Category Manager

Juno SASU

Évry Courcouronne, France

06.2020 - 12.2021

Author
Social content creation
Category management
Crowdfunding management
Community management
Business to business
Graphic design
Marketed products and services at tradeshows and promotional events.
Stayed current on category market in order to take advantage of latest trends.
Analyzed data to determine industry and consumer trends.
Utilized strategic and forward-thinking business techniques to maximize turnover.
Designed positioning plans for product categories to maximize visibility.
Reviewed competitor activity in order to stay ahead of industry changes.
Managed category spending to adhere to budget.
Developed and implemented category strategies to increase market share for assigned categories.
Collaborated with marketing team to create targeted advertising campaigns based on consumer trends.
Used forecasting methods to determine product demand.
Utilized analytics software such as Excel, Tableau, and Power BI to track KPIs related to category performance.
Planned advertising campaigns for online, print and other mediums.
Coordinated with internal teams such as merchandising, operations, finance, and legal regarding category strategy implementation.
Researched industry best practices and emerging trends in order to remain competitive in the marketplace.
Created promotional campaigns to boost sales of top-performing items within assigned categories.
Supervised creation of marketing materials and collateral.
Provided excellent service and attention to customers when face-to-face or through phone conversations.
Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.

Property Master/ripper/rigger/assistant art director

Independant

, France

05.2006 - 01.2020

Set up, transport, Dispatch, Repair and accessory creation in the movie and ads industry for 15 years
Graphic design

Property Master

Euromedia group

Bry-sur-Marne, France

12.2009 - 11.2015

Stock management, storage and repair

Production Manager

Terrain Vague Productions

Paris XIX, France

11.2005 - 05.2006

Hiring
Legal liability
Contract management
Lease management
Financial management

Production and post-production coordinator

Picaros productions

Paris XI, France

07.2005 - 08.2005

Preparation of the shoot: location scouting in Sarthe and Saint-Malo, selection of accommodation options, rental of shooting equipment, drafting of contracts, finalization of the crew, determination of shooting dates, rental of vehicles and organization of transport
Returned equipment and took charge of post-production, managing all derushing on Media Composer to enable the editor to work during the day
Took charge of retakes in Paris, managing logistics, etc
And assisting Philippe Loquet

Trainee stage manager/production assistant

12.2004 - 02.2005

Research
Prospecting
Catering management
Roadbook creation