DAWID WNUK
Warsaw
Profil professionnel
Executive manager, department head and team lead in the field of marketing and business operations. 14 years of experience in senior managerial roles on both agency and business side.
Vue d'ensemble
3
3
Languages
1
1
Certification
8
8
years of post-secondary education
20
20
years of professional experience
Expérience
Product & Marketing Country Manager UK
BOLD
Warsaw
08.2020 - 09.2026
- Head of the entirety of BOLD business and marketing operations in the markets of United Kingdom and Ireland.
- Responsible for revenue, growth and profitability (full P&L) of all BOLD brands and products in the region, both B2C and B2B.
- Focus on establishing clear market positioning and developing high level communication and product strategy for each of the brands.
- Overseeing brand marketing strategy development for other major European markets, including France, Germany, Spain and Italy.
Head of Marketing Poland
BlaBlaCar
Warsaw
04.2018 - 08.2020
- Independent leadership of all BlaBlaCar marketing activities on the Polish market. Managing the work of the Marketing & Communications team (12 specialists) as well as 20+ external partners, contractors and agencies.
- Complex research and data analysis to uncover actionable insights.
- Reshaping marketing strategy, establishing effective marketing mix.
- Initialising and negotiating several successful business partnerships.
- Conceptualising & executing several ATL brand-building campaigns.
- Meeting and exceeding ambitious turnover, growth, retention and marketing performance goals for the Polish market.
- Involvement in decision-making related to product development, monetisation and profitability for both Polish and global operations.
Head of Creative Division
Performante
Warsaw
06.2015 - 05.2018
- Creating and taking independent lead of agency's new department: the Creative Division, responsible for branding & creative marketing.
- Team building, leadership, talent development and mentorship.
- Developed the division from 1 to 16 full-time employees over 3 years.
- Daily management, project planning & supervision, creative direction.
- Supervising client acquisition and business development.
- Clients won: UPC, Atlantik, InPost, FrieslandCampina, Sage, Antal, Polish Tourist Organisation, MyTaxi, Annabelle Minerals & 30+ others.
- Full responsibility for division's growth and autonomous P&L.
Senior Project Lead
Isobar
Warsaw
09.2013 - 05.2015
- Leading teams delivering large-scale 360 marketing projects for Isobar and Dentsu Group key global Clients. Primary focus: digital & new media.
- Key Clients: Zott, Total, Mondelēz, Huawei, Ghelamco, Disney, LG.
Senior Account Manager / Project Manager
BBDO
Warsaw
09.2011 - 08.2013
- Managing & coordinating complex marketing projects for global brands. Leading large interdisciplinary and multinational project teams.
- Key Clients: PepsiCo/Frito Lay, Mars Inc, Wrigley (Skittles, Winterfresh, Orbit, Airwaves), Mercedes-Benz, Bayer, Raiffeisen, Bacardi-Martini.
Intern > Account Executive > Strategic Planner > Account Manager
Leo Burnett
Warsaw
03.2007 - 08.2011
- Managing 360 marketing projects - client service, leading project teams. Creating mar/com strategies for current and potential Clients (pitching).
- Key Clients: Procter & Gamble, Fiat Group, Żywiec & Heineken, Diageo, PZU S.A., Amnesty International, Orange, IKEA, Levi's.
Formation
Master's - Marketing & Management
Warsaw School of Economics
01.2003 - 01.2008
Team Leadership | Marketing Management
Warsaw School of Economics
01.2006 - 01.2009
Compétences
- Team Leadership xnx xhsjdjsnsnsmsnsmssjjdjdndnxndnndd
- Department Managementshsnnsnsnxx znnxnxndnxnxndndndndnndndndndndmdndndndjdjd
- Marketing & Communication Strategysjdnnxnxnxnxnxndndnd
- Business & Operations Strategy
- Brand / Product Positioning
- Creative Direction
Certificats
Project Management - Agile & PRINCE2 workshops., Presentation Skills - Extensive course by House of Skills., Communication Strategies - "Human Kind" course series., Content Marketing - Training by Piotr Tkaczyk, SKM SAR., User Experience - Usability workshops by FreeFlow., ...and many more - See: linkedin.com/in/dawidwnuk.
Langues
English
Polish
German
PASSIONS
Photography - 16 years of semi-professional experience. Multiple publications and awards. Website: dawidwnuk.com., Psychology - Focusing on its use in consumer analysis, insights and communication strategies., Literature & Writing - Genres: sci-fi, non-fiction, comedy. Creative writing, marketing / tech journalism, literary short forms stories., Music & Songwriting - Genres: rock, jazz, alternative. Playing electric guitar, composing, writing lyrics., Sports - Table tennis (AZS SGH club), basketball, cycling, tennis, freestyle skiing.
LIFE PHILOSOPHY
"When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either." - Leo Burnett
AWARDS
- 42 Advertising Awards
- Won on most prestigious global and national marketing festivals.
- Cannes Lions, Golden Drums (11 awards including Best in Show, Grand Prix and 4 gold), KTR (12 awards including 3 gold), Eurobest, Epica, One Show, Effie.
- Details: be.net/dawidwnuk.
MY TIME
- A - Mar-com strategy, planning, goal-setting.
- B - Project supervision, creative direction.
- C - Team building, management, coaching.
- D - Trends and innovation research.
Chronologie
Product & Marketing Country Manager UK
BOLD
08.2020 - 09.2026
Head of Marketing Poland
BlaBlaCar
04.2018 - 08.2020
Head of Creative Division
Performante
06.2015 - 05.2018
Senior Project Lead
Isobar
09.2013 - 05.2015
Senior Account Manager / Project Manager
BBDO
09.2011 - 08.2013
Intern > Account Executive > Strategic Planner > Account Manager
Leo Burnett
03.2007 - 08.2011
Team Leadership | Marketing Management
Warsaw School of Economics
01.2006 - 01.2009
Master's - Marketing & Management
Warsaw School of Economics
01.2003 - 01.2008