

Senior Brand & Marketing Leader with 20+ years of experience building global boardsports brands like Billabong, Salomon, and YES Snowboards. Former professional athlete with a unique ability to translate authentic cultural insights into strategic brand equity. Expert in team leadership, product development, GTM strategies, and omnichannel marketing.
Brand positioning
Cross-functional team leadershipC
Budgeting
Contract negotiation
Campaign development
Seasonal GTM planning
Product line planning
Supplier negotiations
International team coordination
Social media strategy
Influencer programs
Adobe suite (Illustrator, Photoshop, Indesign etc)
Microsoft 365 (Xcel, Powerpoint, Word, Outlook, etc)
Keynotes, Numbers
Figma
Slack
Notion
Global Diversity, Equity & Inclusion Benchmarks
Global Diversity, Equity & Inclusion Benchmarks
Maturité fédérale Suisse
I love snowboarding, surfing, skateboarding