DAVID MERLIERE
PARIS
Summary
Results-oriented leader with 25 years of experience in the hospitality industry, specialising in hotel group management, investment advisory, and asset management. Skilled in driving revenue growth, scaling hotel networks, and optimising portfolios to enhance investor value. Experienced in collaborating with private equity funds, hotel groups, OTAs, and institutional partners.
Overview
3
3
Languages
29
29
years of professional experience
Work History
Consultant, Hospitality Consulting
FOUNDER
Paris, France
04.2024 - Current
- Advised investment funds, hotel owners, and private investors on acquisition and disposal strategies, optimising investment portfolios Led hotel development, provided construction advisory, managed turnaround initiatives, and conducted valuations Conducted P&L, EBITDA, and investment analysis for buy/sell decisions Executed arbitrage strategies, enhancing asset value through informed investment decisions Delivered 16 newly built 3-star hotels Successfully negotiated 26 hotel transactions
- Handled complex problems and issues by understanding root causes and implementing solutions.
- Facilitated workshops and training sessions to upskill team members and improve service delivery.
- Interfaced with client leads and became trusted advisor or confidant to client.
Chief Executive Officer & Board Member
C.M.H HOLDING
RENNES, FRANCE
01.2010 - 02.2014
- Brit Hotel Group – 117 Hotels (2014) | 7th Largest Hotel Group in France Rennes, France | 2010 – 2014 Full executive responsibility for strategy, operations, finance, and commercial performance Delivered +27% revenue growth year-over-year (€65M turnover) Repositioned loyalty program, resulting in doubled active members Negotiated exclusive strategic partnership with Amazon, enhancing commercial reach Generated +31% revenue growth via the central reservation system (€13M) Expanded the network with 25 new hotels Oversaw development of 20 new-build hotel projects, expanding network presence Reported directly to the Board and shareholders Founder & Managing Director / Independent Advisor Hospitality Advisory
Group Sales Director
CBRE Investment Fund – D.H.M
PARIS, FRANCE
01.2009 - 01.2011
- Reorganized the group-wide commercial strategy across 180+ hotels
Built high-level partnerships with OTAs and global corporate travel players
Increased commercial revenue by +25%
Business manager training
Owner
PARIS, FRANCE
03.2006 - 09.2009
- Professional trainings for hotels opertations: Reservation , booking engine, yield, market segmentation, sales....
Senior market manager sales Eastern countries/ Sou
Expedia Group
PARIS, FRANCE
03.2003 - 04.2006
- Opened 20 major Eastern European markets/ 8 southern European markets
Ranked 2nd top buyer in Europe, generating $8M in annual revenue
Signed 500+ hotel contracts
Earlier Experience
Head of Development – France, Eurostar
EUROSTAR HOTUSA
PARIS , FRANCE
01.2001 - 03.2003
- Affiliation 80 new hotels – Managing a network in France and Belgium (190 hotels)
Increase of 40% of the turn over.
Hotel Development Analyst
ACCOR GROUP
PARIS, FRANCE
02.1998 - 01.2001
- 30 development studies for Sofitel - Reposionning studies.
- Hotel strayegy & Audit
Education
Bachelor of Science - DIMH, Business administration
CEMHI
Paris, 7501-1998
Skills
- CORE CEO COMPETENCIES
Corporate Strategy & Execution
P&L Ownership & Financial Performance
Board & Shareholder Relations
M&A, Acquisitions & Divestments
Hotel Development & Asset Management
Revenue Growth & Distribution Strategy
Leadership, Talent & Organizational Design
Strategic Partnerships & Alliances
PROFESSIONAL EXPERIENCE
Chief Executive Officer & Board Member
BOARD & INVESTOR VALUE
Scaled hotel networks nationally
Delivered sustained revenue growth
Structured high-impact strategic partnerships
Led complex organizations through growth and transformation
Strong credibility with boards, funds, and institutional investors
Languages
English
Advanced
C1
French
Proficient
C2
Spanish
Intermediate
B1
Interests
- Tennis
- Trail running
- Sailing
- cycling
Timeline
Consultant, Hospitality Consulting
FOUNDER
04.2024 - Current
Chief Executive Officer & Board Member
C.M.H HOLDING
01.2010 - 02.2014
Group Sales Director
CBRE Investment Fund – D.H.M
01.2009 - 01.2011
Business manager training
Owner
03.2006 - 09.2009
Senior market manager sales Eastern countries/ Sou
Expedia Group
03.2003 - 04.2006
Head of Development – France, Eurostar
EUROSTAR HOTUSA
01.2001 - 03.2003
Hotel Development Analyst
ACCOR GROUP
02.1998 - 01.2001
Bachelor of Science - DIMH, Business administration
CEMHI