DARINA NIKOLINA

• Co-leading affiliate strategy for multiple iGaming brands across Tier-1 markets
• Managing high-budget partner portfolios, optimizing performance and reallocating spend toward top-performing channels
• Structuring and negotiating complex affiliate deals (CPA, Hybrid, RevShare, EPC, and guaranteed models)
• Driving revenue growth through SEO, PPC, Social Media, and strategic partnerships
• Building and maintaining long-term relationships with top industry partners and networks
• Aligning affiliate efforts with product, retention, and marketing teams to maximise player LTV.

• Directed the Affiliates team of 5 persons

• Developing strong relations with Partners in Tier 1

• Experiene in PPC, SEO, SMS/Email, FB, ASO, ASA, UAC, Inapp, TT, YT, Streaming traffic.

• Focused on traffic quality optimization by closely monitoring and improving key metrics: LTV, ARPU, CAC, NGR, FTD conversion, and churn reduction

• Worked closely with Marketing, Retention, Finance, and Compliance departments to deliver sustainable revenue growth.

• Searching and providing high quality traffic.
• Oversee existing affiliate relationships by managing a portfolio of existing partners.
• Actively search for and acquire new Affiliate partners.
• Monitor and analyse results of all campaigns, including weekly and monthly KPI reports.
• Working with all traffic sources for Tier 1, 2, 3.

• Managed Tier-1 affiliate partnerships and traffic

acquisition

• Negotiated commercial terms and scaled partner

performance

• Optimized conversion funnels and campaign efficiency

• Managing and growing a portfolio of iGaming publishers on the Bitmedia platform
• Onboarding and supporting new publishers with technical setup and campaign strategy
• Optimizing Native Ads, Push, and Pop campaigns to increase volume and ROI
• Negotiating terms and building strong relationships with high-volume publishers
• Analyzing performance metrics and providing actionable recommendations for improvement
• Collaborating with creative and media teams to deliver top-converting materials
• Meeting and exceeding monthly revenue and growth targets

• Processing, monitoring client's deposits and cashouts.
• Dealing with client's deposits issues.
• Handling account maintenance and closures.
• Processing compensations, bonuses.

• Expanding the partner network and attracting new B2B clients in the tourism industry.
• Concluding contracts with hotels, tour operators, and airlines, developing long-term relationships and increasing sales.