o General Manager with 20 years experience in Cosmetics and Fashion industries in Asia
Pacific and EMEA. Travel Retail and local market management with deep knowledge and
understanding of consumers needs and markets insights.
o apable and results orientated leader with entrepreneurial flair and strong ethical
leadership. Recognized experience in building and fostering high performance multicultural
teams valuing diversity, inclusion and creativity.
o xcellent client relationship management and partnerships building.
o Thrive in matrix organizations and multi-levels stakeholders relations.
KEY ACHIEVEMENTS
o Grew sales to $230 Million and profitability to its highest level at Coach for Hong Kong, Macau
and Taiwan markets and reinforced top5 ranking in Taiwan thanks to successful and
innovative CRM and digital campaigns through Line application social media.
o Consolidated No 1 ranking for Clarins Skin Care in TR EMEA, to € 90 Million net sales,
through category leadership on creative trade marketing concepts within Travel Retail
EMEA, and long term partnerships with key players, successfully launched new male
fragrance Azzaro Wanted (top 5 male Fragrance).
o Fully revamped Clarins Hong Kong and Macau subsidiaries business model, successfully
brought Clarins to new standards and gained 7 rankings in Skin Care market to top 10
thanks to "Win in top Doors" strategy, making HK subsidiary as the Best Practice for
Clarins Group on crucial KPI (supply chain, training and clienteling).
o Doubled Clarins’ turnover in Asia Pacific travel retail within three years to 50 Million €.
o Set up L’Oreal Consumer Goods Division in Asia Pacific Travel Retail and deployed L’Oreal
Paris and Maybelline with a growth of business from scratch to €15 million in 5 years, opening
key accounts (i.e DFS) and key countries (i.e Korea, Japan).
o Implementation of the first cross brands animation for the trade within L'Oreal CPG division.
Overview
4
4
years of professional experience
Work History
VP, General Manager
Coach inc
04.2018 - 01.2022
Accountable for managing all aspects of Hong Kong, Macau and Taiwan business units,
highest profitability with annual revenues exceeding $230 Million while simultaneously
increasing brand recognition through excellence in operations
Covering both channels,
retail and outlets featuring a distribution of 49 POS, leading a team of 600 sales staff and 90
Corporate headcounts
First to be awarded "best Company to work for" for both markets.
Education
MBA -
E.M. LYON
Magistere des Sciences de Gestion - undefined
University Paris IX Dauphine
Skills
High performance standards
Leading change
Business and client focused
Financial acumen
LANGUAGES
French
English
German
Italian
6
General Manager Travel Retail EMEA at Clarins Group, Geneva
November 2014 – April 2018
Led a business unit of 40 corporate headcounts across Europe Re-defined & implemented new
Commercial strategy to face at fresh European challenges (giant merge, economical crisis, Brexit and
Terrorist threats) Bringing up Clarins skin care to the European leadership position in TR EMEA
Thanks to product mix/assortment initiatives, creative trade marketing animations and Hero brand
Positioning in top Airports
President of Clarins, Hong Kong, Macau
December 2010 - November 2014
Successfully transformed the subsidiary into a profitable and sustainable business model Led a
Team of 200 employees and a multi canal distribution of 21 doors thanks to a major cultural
Change within the team Category leader on beauty consultants education program
Managing Director Travel Retail Asia Pacific Clarins Group
Singapore
May 2007 – December 2010
Defined & implemented the commercial strategy (commercial, marketing, merchandising and
Training) in accordance with the brand policy for Asia Pacific TR region Doubled sell in and sell out
To $50 Million, significantly improved market share and operational results thanks to robust
Merchandising execution and strategic media investments in key airports Top 10 Skin Care Brand
Managing Director Travel Retail Asia Pacific at L'Oreal Paris, HK
February 2000 – May 2007
Built regional operations in Hong Kong for Travel retail Asia Pacific L’Oreal CPG Division by
Opening more than 230 doors across the region Firmly anchored L’Oreal Paris in the Top 15 brands
Ranking number 1 in Thailand Duty Free
Trade Marketing Manager at Garnier, L'Oreal Group Paris
September 1998 – January 2000
Set up the trade marketing department Developped the first board of follow up of national trade
Activities Implemented the first cross division national Beauty catalogue animation