Claire STOSSKOPF

Company Overview: A global tech leader driving innovation through AI, cloud, and consumer technologies.

Directed innovation marketing strategy for France, emphasizing AI advancements. Managed cross-functional team of 10 across marketing, communications, policy, and sales. Oversaw annual budget exceeding €5M to optimize resource allocation. Collaborated with stakeholders to align marketing initiatives with business objectives. Collaborated closely with global leadership and local stakeholders to shape Google's public innovation narrative.

• Vivatech AI story and experience: In a context of rising public interest but low understanding of AI, I designed and delivered Google's AI storytelling at Vivatech 2023-2024, attracting over 180,000 visitors and securing widespread media coverage.
• AI Lab France - Ecosystem creation: Identified the lack of a central hub for AI collaboration in France, founded Google's first AI Lab, and built a high-impact ecosystem uniting DeepMind, startups, and public institutions.
• TV Series with M6 - Pixel/Orange support: To demystify AI for the general public and humanize innovation, co-wrote and produced the 15-episode TV series 'L'IA à votre service' with M6, generating over 51 million views and boosting brand affinity for Orange and Google Pixel.
• Paris 2024 - Olympic Strategy: With the Olympic Games as a national moment of attention and innovation, Google France's narrative and partnership strategy for Paris 2024 aligns brand messaging with marketing and ecosystem activations.

Company Overview: World-leading video platform, part of Google, shaping culture and creativity across global audiences.

Owned the EMEA brand and social responsibility marketing strategy across 10 or more priority markets. Led a team of three and managed a multi-million-euro budget. Worked closely with global, regional, and local stakeholders across Sales, Comms, and Policy to enhance YouTube's reputation and public trust.

• Creative economy brand campaign: In a context where YouTube's societal value was under-leveraged across EMEA, we launched multi-country brand campaigns spotlighting its role in the creative economy, resulting in a 45% uplift in brand perception across key markets.
• Energy conservation campaign: During the European energy crisis, led a regional responsibility campaign encouraging conscious energy use on YouTube, increasing responsibility perception scores by 25% in top EMEA markets.
• Narrative alignment and localization: Faced with fragmented brand perception across culturally diverse regions, aligned global narratives with local realities, crafting tailored reputation strategies that blended cultural nuance, product priorities, and corporate positioning.

Company Overview: A leading global video and music streaming platform with premium subscription offerings.

Led the end-to-end marketing strategy for YouTube Premium and YouTube Music in France, with ownership over acquisition, retention, and brand performance. Managed a team of four, collaborated with global product and growth teams, and operated a multi-million-euro budget.

• YouTube Premium & Music - Subscription growth: Faced with growing competition in the streaming market and stagnant conversion rates, implemented data-driven acquisition and retention strategies across CRM, performance marketing, and content, delivering a 120% growth in incremental subscriptions within one year.

Company Overview: A global tech company developing hardware products such as Pixel, Google Home, Chromecast, and Chromebook.

Founded and led Google France's hardware marketing team, shaping go-to-market strategies, and executing product launches for Pixel, Google Home, Chromecast, and Chromebook. Managed a team of 12 and a double-digit million-euro budget. Worked closely with the Sales, Retail, and Global Product teams to ensure brand and market alignment.

• Pixel brand positioning: In a saturated smartphone market dominated by legacy brands, Google positioned Pixel as a premium alternative in France through dedicated partnerships and marketing campaigns, contributing to a 500% increase in market share between 2022 and 2023.
• Retail partnerships: Faced with limited consumer visibility and physical shelf space, forged strategic retail partnerships with Fnac-Darty and Orange, significantly accelerating product visibility, in-store activation, and purchase conversion.
• Full-funnel campaigns: To drive adoption across multiple touchpoints, led end-to-end omni-channel campaigns (TV, digital, retail) for Pixel, Chromecast, Google Home, and Chromebook, establishing a strong brand footprint in the French tech market.
• Team scaling and culture: Starting from a zero-base function in France, built and scaled the hardware marketing team from 0 to 12, fostering a performance-driven, collaborative, and innovation-focused culture.
• Strategic integration: To elevate hardware marketing's influence internally, position the function as a strategic pillar within Google France, shaping both global product planning and local market execution.

Company Overview: Global technology leader, delivering platforms such as Chrome (browser) and Android (mobile OS) to billions of users worldwide.

Led the go-to-market and brand strategy for Chrome and Android in France. Oversaw national multi-channel campaigns, built key strategic partnerships, and worked closely with global product and engineering teams to ensure local market fit and user adoption.

• Chrome growth to #1: In a competitive landscape dominated by entrenched players, launched mass-market education campaigns and high-visibility activations, propelling Chrome to the #1 browser position in France in under 18 months.
• Strategic partnerships for Android: To strengthen Android's market positioning amid strong competition, secured co-marketing and distribution partnerships with Orange and Fnac-Darty, boosting brand consideration by +24%.
• Local market adaptation: Faced with the need to localize a global product portfolio, adapted Chrome and Android's feature set, messaging, and positioning to fit French consumer behaviors, using qualitative research and user insights to drive adoption.