Claire Farrell

• Responsible for worldwide web operations including design, development and implementation of new innovative and user-friendly web sites to ensure compelling, detailed product presentation and consistent brand identity.
• Drafting of specifications, management of RFPs, selection of all creative and technical suppliers.
• Creation of cross-functional project team, coordination of several internal departments (Europe, USA, and Asia).
• Budget Management. Supplier contracts and negotiation, regular project updates to board of directors and shareholders.

Achievements

Launch of new corporate website to showcase the brand and its products, with true global reach, achieving visits from 188 countries worldwide.

• Management of the complete brand offer; from season briefs for marketing, PR, graphic design, copy and merchandising teams through to catalogue and web page sign off then handover to print teams to ensure a consistent and unified tone across all platforms.
• Approval of weekly web product updates, monthly, email campaigns, SEM and SEO strategy.
• Creation and implementation of product and brand training for dedicated customer services teams to guarantee our team know the brand identity and who the customer is.
• Fashion Editor - Copy for catalogue pages and email campaigns to add a visual and relatable personality adding a human voice to the brand.
• Market Research - Involvement in diverse consumer research projects (focus groups, home visits…) becoming a true customer expert.
• Management and development of 2 junior product managers.

Achievements

Creation of a true multi-channel offer with a distinct brand personality into which all key stakeholders and departments bought into with enthusiasm and admiration.

• Product and market analysis, design briefs, ROI proposals, commercial and marketing policy definition, new product launches.
• Coordination and launch of high-end wall coverings and textiles range alongside renowned designer Linda Barker, utilising targeted design strategies for packaging and point of sale displays to enhance brand visibility and consumer appeal.
• Re-definition of the wall coverings category within stores based on in-store consumer behaviour.

Achievements

Adapted quickly to a high responsibility position creating important and impactful professional relationships and gaining respect from colleagues and customers.

• Advise customers on product selection based on their needs and boosted brand reputation with excellent customer service skills (part-time).

• Establish strong relationships with a demanding clientele (part-time).