Christine HAZARD
Director, Global Sales | Luxury Hospitality
Paris
Profil professionnel
Senior Global Sales leader with 15+ years of experience in luxury and premium hospitality, driving sustainable revenue growth across Corporate, MICE, Luxury Leisure and Travel Partner segments. Strong expertise in Global Account Management, regional sales strategy, budget ownership and performance governance. Recognized for representing iconic luxury brands, developing long‑term partnerships with key corporates, TMCs and agencies, and leading high‑performing multi‑market sales teams in complex, fast‑evolving environments.
Vue d'ensemble
24
24
years of professional experience
1
1
Certification
Expérience
Director of Sales
MELIA HOTELS INTERNATIONAL
Paris
06.2023 - 01.2026
7 luxury & upper‑upscale hotels, Paris | €60M annual revenue | 1,000 rooms
- Define and execute Global Sales strategy across Corporate, MICE, Luxury Leisure and Travel Partners
- Member of Executive Committee: budget ownership, forecasting and KPI governance
- Lead and structure multi‑property sales teams; deploy account plans by segment and by market
- Act as brand ambassador through international trade shows, sales missions and strategic negotiations
Key achievements:
- Room Revenue budget overachievement: +12% (2023), +9% (2024), +9% (2025)
- Led Paris 2024 Olympics commercial strategy, exceeding MICE revenue targets
Director of Revenue, Sales & Marketing
LA MAISON YOUNAN
Paris
12.2021 - 05.2023
2021 – 2023 | Luxury hotel group – France | €7M annual revenue
- Built commercial and revenue strategy for a newly created luxury hospitality group
- Developed Corporate, MICE and Leisure segments across multiple destinations
• Led brand repositioning, communication and go‑to‑market strategy
Key achievements:
- +60% revenue growth vs. 2021 through segment optimization
- Improved profitability via renegotiation of commercial and distribution contracts
Director of Revenue & Sales
ASTOTEL
Paris
11.2015 - 09.2021
17 boutique hotels, Paris | €50M annual revenue
Defined and executed group‑wide commercial and revenue strategy
Oversaw pricing, distribution and performance analytics across 20+ partners
Implemented data‑driven revenue management tools and processes
Key achievements:
- +€20M revenue growth over 5 years; average +15% budget overperformance
- Increased direct sales share above 30% while reducing distribution costs
Director of Sales – France
GTA / KUONI
London & Paris
01.2007 - 01.2015
€100M annual revenue | 20,000 hotels worldwide
- Led France sourcing and global account strategy in close coordination with regional teams
- Managed senior market managers and negotiated strategic hotel partnerships
- Drove transformation towards dynamic pricing and direct connectivity
Key achievements:
- +30% hotel room nights growth in 5 years
- Competitiveness index increased by +10 pts; 300+ hotels connected directly
EARLY CAREER – LONDON
Saga Holidays, Stena Lines, Inghams, GTA
London
01.2002 - 01.2007
- Revenue Management roles. Negotiation of 300+ hotel contracts across Europe; pricing strategy for major international events.
Compétences
Global Sales Strategy – Luxury & Ultra‑Luxury Hospitality
Corporate, MICE & Luxury Leisure
Global & Regional Account Management
Travel Partners, TMCs & Consortia
Budgeting, Forecasting & KPI Governance
Pricing, Distribution & Channel Mix
Executive Leadership & Change Management
TOOLS & SYSTEMS
- AI: ChatGPT, Copilot, Gemini
- CRM: Salesforce
- Revenue & BI: Genius Rev, OTA Insight, Cognos
- Distribution: D-EDGE, Host, partner extranets
- PMS: Opera, Sequoia, Host
- Analytics: Advanced Excel, Tableau
Certificats
EMBA – Digital Strategy, ESG (2019)
MBA – Hospitality & Revenue Management, Glion Institute (2014)
Microsoft AI Courses
TOSA Excel – 857/1000
Google Analytics & Search Ads
Languages
Bilingual FR/EN
Bilingue
Spanish
Opérationnel
Chronologie
Director of Sales
MELIA HOTELS INTERNATIONAL
06.2023 - 01.2026
Director of Revenue, Sales & Marketing
LA MAISON YOUNAN
12.2021 - 05.2023
Director of Revenue & Sales
ASTOTEL
11.2015 - 09.2021
Director of Sales – France
GTA / KUONI
01.2007 - 01.2015
EARLY CAREER – LONDON
Saga Holidays, Stena Lines, Inghams, GTA
01.2002 - 01.2007