Chiara Party
Summary
Dynamic Project Lead with expertise in data-driven insights and creative strategy at Cannes Lions. Proven success in forecasting market trends, enhancing client engagement, and driving brand growth. Skilled in project management and building strong industry relationships, consistently delivering impactful results.
Overview
4
4
years of professional experience
Work History
Project Lead - Awards Insights Executive
Cannes Lions International Festival of Creativity
06.2024 - Current
- Conducted market research to identify trends shaping the future of the creative industries.
- Analysed award-winning campaigns, extracting actionable insights and measuring the impact of innovative approaches.
- Led a team of four in analysing jury discussions, providing key strategic insights to inform festival positioning and future initiatives.
Customer Engagement Executive
Cannes Lions International Festival of Creativity
01.2024 - 06.2024
- Served as the main contact at Cannes Lions, delivering exceptional experiences to global brands like BBDO , Cadbury , Dentsu , Pepsi , and UNICEF .
- Built strategic client relationships , providing tailored solutions based on deep insights into their needs.
- Advised clients on award categories, boosting engagement and driving cross-selling opportunities .
- Documented client interactions in the CRM, enabling data-driven improvements in client engagement strategies.
Marketing and Communications Coordinator
University of West London
01.2022 - 06.2022
- Developed digital PR campaigns to boost brand visibility and drive online engagement across multiple platforms.
- Collaborated with cross-functional teams to create key messages aligned with target audience, increasing brand awareness .
- Secured £500 in fundraising and expanded the marketing budget by £150 through effective negotiation and partnership with Sake London.
Digital Marketing Intern
History of Advertising Trust
02.2021 - 07.2021
- Led digital PR campaigns to enhance brand visibility and drive online engagement .
- Worked with cross-functional teams to craft key messages , boosting brand awareness .
- Secured £500 in funding and increased the marketing budget by £150 through strategic negotiation with Sake London.
Education
Master of Science - MSc Digital Marketing
University of West London
City Of London, United Kingdom10.2023
Bachelor of Arts - BA (Hons) Advertising And Public Relations
University of West London
City Of London, United Kingdom07.2022
Skills
- Keyword optimization
- Analytics and SEO
- Competitor Analysis
- Creative Thinking
- Qualitative Research/Quantitative Research
- Storytelling
- Project Management
- CRM
- Account Management
- Time management abilities
Interests
- Creativity: Photography and visual storytelling
- Sports: Dance, tennis, Horse Riding
- Traveling: Solo traveling, road trips (Australia, South Asia, Europe)
- Volunteering: Blood Donation, Race for Breast Cancer Awareness
Languages
English
Proficient
C2
French
Timeline
Project Lead - Awards Insights Executive
Cannes Lions International Festival of Creativity
06.2024 - Current
Customer Engagement Executive
Cannes Lions International Festival of Creativity
01.2024 - 06.2024
Marketing and Communications Coordinator
University of West London
01.2022 - 06.2022
Digital Marketing Intern
History of Advertising Trust
02.2021 - 07.2021
Master of Science - MSc Digital Marketing
University of West London
Bachelor of Arts - BA (Hons) Advertising And Public Relations
University of West London
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