Chiara BARALDO
Brand Manager
Paris
Profil professionnel
I'm a professional and well organized person with excellent communication and interpersonal skills.
Totally autonomous but excellent team player, I adapt to any context and changement, always willing to learn and be challenged.
Vue d'ensemble
29
29
years of professional experience
1
1
Certification
Expérience
Brand Manager / Show-room Sales
Isabel Marant, Giambattista Valli, Zimmermann, Moorer, Ermanno Scervino Firenze
Paris
01.2020 - 09.2025
- Woman, Man, Accessoires International Sales, showroom coordination, budgets definition.
- Conducting market analyses to identify growth opportunities and new segments.
- Work closely with the sales team to support their efforts in selling products or services.
Area and District Manager
MICHAEL KORS, Wholesale - Paris Flagships and NOF
Paris
09.2013 - 04.2020
- Recruiting and managing a team of 30 Store and Shop Managers in must win doors
- Analyse and report on KPI and turnover
- Work closely with the merchandising team to adapt the offer to different clusters and locations
- Defining targets, negotiating and managing Specialty and Dptm Stores - Increase global sales by 55% in 2 years
Wholesale and Retail Area manager
SONIA RYKIEL, wrtw & access South of Europe, Switzerland and Middle East
Paris
06.2011 - 08.2013
- In charge of distribution and sales for Sonia Rykiel and Sonia By (directly and by agents)
- Defining targets
- Negotiating with important partners
- Managing departments stores’ corners
- Managing after sales
Wholesale & Retail area Manager
STAFF INTERNATIONAL- Dsquared - France & Benelux
Paris
01.2006 - 06.2011
- Increased global sales by 35% over 4 years
- More than 80 customers including department stores and D2 stores
- Defining target and reviewing customers
- Hiring and managing a team of up to 6 people
Wholesale Area manager
JOHN GALLIANO, LVMH
Paris
09.2004 - 01.2006
- Managing Specialty Stores and Agents
- Defining targets
- Prospecting new clients
- Sales organisation including management of up to 30 sales persons
- After sales follow up
Sales executive
GIANFRANCO FERRE and MARLBORO CLASSICS
Paris
01.2000 - 04.2004
- Responsible for wholesale distribution to a portfolio of 30 customers for GFF and 25 customers for Marlboro Classics ladies collection
- Benchmarking to input on designers’ work
- Visiting existing and potential customers
Shop Manager
MAX MARA - Printemps Haussmann
Paris
01.1997 - 07.1998
- Increased global sales by 10% over 7months
- Merchandising collections : Max Mara, Sport Max, Week End
- Collections purchasing and stock management
Formation
Master - International Relations
University of Trieste
Compétences
- Extensive experience in international fashion retail and wholesale luxury distribution
- In-depht knowledge of French, Benelux and South European markets
- Managed sales teams up to 60 staff in various environments
- Lived and worked in England, Italy and France
Languages
Italian
Langue maternelle
English
Courant
French
Bilingue
Certificats
IFS - Certificate of training - Sophrology
Informations complémentaires
- Sport: Tennis and muscle strengthening
- Cuisine
Chronologie
Brand Manager / Show-room Sales
Isabel Marant, Giambattista Valli, Zimmermann, Moorer, Ermanno Scervino Firenze
01.2020 - 09.2025
Area and District Manager
MICHAEL KORS, Wholesale - Paris Flagships and NOF
09.2013 - 04.2020
Wholesale and Retail Area manager
SONIA RYKIEL, wrtw & access South of Europe, Switzerland and Middle East
06.2011 - 08.2013
Wholesale & Retail area Manager
STAFF INTERNATIONAL- Dsquared - France & Benelux
01.2006 - 06.2011
Wholesale Area manager
JOHN GALLIANO, LVMH
09.2004 - 01.2006
Sales executive
GIANFRANCO FERRE and MARLBORO CLASSICS
01.2000 - 04.2004
Shop Manager
MAX MARA - Printemps Haussmann
01.1997 - 07.1998
Master - International Relations
University of Trieste
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