Cheryl Duong Cam Tu
Hanoi
Summary
Dynamic and results-oriented marketing professional with extensive experience in leadership roles across marketing, finance, and distribution. Seeking to leverage my expertise in business development and strategic partnerships to drive growth and innovation as a Business Development Partner (Co-founder) at The Collective Management Partners. Accomplished Business Development Manager with solid record directing sales and marketing activities. Persuasive negotiator with diplomatic communication style and relationship-building expertise. Collaborative professional committed to providing clients with reasonable, business-smart solutions to common issues.
Overview
16
16
years of professional experience
Work History
Head of Marketing and Business Unit Development
AhaSlides
08.2023 - Current
- Company Overview: Audience Engagement Platform
- Lead the growth team to develop and execute strategies that enhanced brand visibility and user engagement
- Collaborated cross-functionally to align marketing initiatives with product development and sales objectives
- Conducted research to obtain detailed understanding of consumer needs and trends and to determine ideal markets for products and services.
Finance Manager
AhaSlides
04.2023 - Current
- Managed financial planning and analysis, contributing to informed strategic decisions
- Implemented budgeting processes that optimized resource allocation and reduced costs
Managing Director
Ho Guom Lightning and Urban Equipment
Hanoi
03.2017 - 03.2023
- Directed overall company operations, achieving growth in revenue and profit
- Established partnerships with government agencies that expanded the company’s reach and enhanced service offerings
Marketing and Distribution Director
Galaxy Studio
Hochiminhcity
08.2013 - 02.2017
- Oversaw P&L for individual movie projects and distribution department to maintain market share and meet EBITDA KPI.
- Collaborated with international and local studios, including Sony Pictures and Warner Bros, to maximize Box Office revenue.
- Coordinated with exhibitors such as Galaxy, Megastar/CGV, and Lotte to enhance distribution strategies.
- Engaged related government agencies, press, and celebrities to promote films effectively.
Sales Manager
Galaxy Studio
Hochiminhcity
06.2011 - 07.2013
- Assisted SVP in managing cinema operations related to media sales, film programming, and data insights.
- Directed sales team in marketing on-screen TV commercials, branding placements, movie sponsorships, and rental services. Built a robust client base including top brands like Zalo and Nippon alongside leading advertising firms.
- Executed site evaluations for potential cinemas while drafting leasing agreements for new locations.
- Facilitated communication between operational tasks and developmental objectives to ensure synergy.
Line Producer
Film Mall Pte Ltd
07.2009 - 01.2011
- Coordinated production projects from pitch to final delivery, including TVC, documentaries, and corporate videos.
- Directed sales and marketing efforts for professional camera accessories across multiple platforms, including e-commerce and local distributors.
Education
Bachelor of Arts - Communication Studies
Nanyang Technological University
Singapore06-2009
Skills
- Business Development & Strategic Partnerships
- Marketing Strategy & Brand Management
- Financial Planning & Analysis
- Team Leadership & Cross-functional Collaboration
- Stakeholder engagement
- Research & Analysis
Languages
- English (Fluent)
- Vietnamese (Native)
Affiliations
- Reading
- Gym
References
References available upon request.
Timeline
Head of Marketing and Business Unit Development
AhaSlides
08.2023 - Current
Finance Manager
AhaSlides
04.2023 - Current
Managing Director
Ho Guom Lightning and Urban Equipment
03.2017 - 03.2023
Marketing and Distribution Director
Galaxy Studio
08.2013 - 02.2017
Sales Manager
Galaxy Studio
06.2011 - 07.2013
Line Producer
Film Mall Pte Ltd
07.2009 - 01.2011
Bachelor of Arts - Communication Studies
Nanyang Technological University
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