Cherif Adel

• Managed cross-functional teams effectively, enabling efficient collaboration and problem-solving throughout the project lifecycle during 4 years
• Promoted a culture of continuous learning through training programs tailored for team members at various skill levels.
• Optimized resource allocation for projects, ensuring timely completion within budget constraints.
• Oversaw the development of detailed budgets for each project phase; closely monitored expenses against planned estimates.
• Establishing OKR for Project's follow up that increase the KPI by 30% and increase the engagement of the teammates to the project by 65%
• Organizing quarter meetings by year to analyze the performance of the project by pillar and strategy

Digitalization of the company

• Championed mobile-first approach for all digital initiatives, ensuring seamless experiences across devices.
• Mentored future leaders within the organization, empowering them to drive positive change in their respective departments.
• Developed project management roadmap to define project objectives, timelines and milestones.

Digital sales:

• Analyzed e-commerce data to identify trends, making informed decisions for inventory management and pricing adjustments.
• Optimized paid advertising efforts across various digital channels, resulting in a higher return on investment.
• Managed multiple vendor relationships to maintain optimal stock levels and negotiate favorable terms for the company.
• Tracked competitor activity, aiming to consistently be one step ahead in innovative, captivating content.
• Increased New user users by 100% over 2 years period through effective social media management.
• Increased Digital sales by 180% over 2 years period through effective team management and local strategies.
• Aiming the profitability of the business unit by controlling the expenses and the being ROI oriented.

• Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
• Increased website traffic to 50% by implementing effective search engine optimization strategies.
• Improved audience targeting by segmenting marketing lists based on demographic information and behavioral data.
• Evaluated the success of various marketing initiatives through KPI tracking and analysis; made data-driven recommendations for continuous improvement.
• Enhanced brand visibility by developing and implementing strategic marketing campaigns.
• Enhanced sales by 50% thanks to efficient marketing campaigns

• Mentored junior sales staff, sharing best practices and contributing to positive team culture focused on achieving results.
• Generated leads for sales team by creating compelling content for email campaigns, social media platforms, and blog posts.
• Increased digital sales by developing and implementing effective online marketing strategies.
• Strengthened partnerships with key vendors to ensure seamless product integration for clients.
• Writing strategies and business model

• Introduced internal controls to monitor critical areas of financial control and devised corrective actions to address risks or deficiencies.
• Supervised two person accounting team.
• Prepared external audit documentation and financial reports
• Managed payroll processing for 50 employees.
• Worked with executives to create annual budget and tracked actual expenses against projected expenses.

• Established clear priorities and production quality standards.
• Evaluated incoming materials for quality and amounts ordered.
• Set and revised production schedules to meet changing demands.
• Maintained delivery on time for orders of more than 90%
• Training of cost management to other supply production leaders in my country

• Increased sales by 80% with all MEA customers ( Qatar , Lebanon , Bahrain).
• Receiving Customer Orders directly (email, fax , hard copy).
• Following up with sales and Project Managers to confirm commercial / technical conditions.
• Introducing all customer orders type on corresponding ERP (Blue Planet)-(SAP).
• Checking document consistency , and following up financial and shipment processes with supply chain (Sourcing Units ) ( France , China, Italy , Belgium ,USA, Mexico , Canada ) or with third party provider.
• Performed availability of equipment in line with dates in ERP(Blue planet) and allocation decisions.
• Optimize delivery performance towards clients.
• Booking orders, creating of delivery & invoicing on tool.
• Analyze shipment mode , and cost.
• Shipment process (contact “SC, Freight Forwarder, French Customs” to ensure shipment of material.
• Revenue Optimization , and Contributing with PM for Project closure.

• Performed best sales four times.
• Receiving calls from Quebec.
• Solving problems and customer satisfaction.
• Understanding Canadian cultures.
• Being patient and pro active.
• Explaining invoices.
• Selling 4 products while receiving calls Training Experience:.
• Recruit potential personalities - Decathlon 2016.
• Communication skills - Decathlon 2012.
• Functional management - Decathlon 2013.
• AAF (Learn to lead training) - Decathlon 2012.
• Crucial Conversations Mastery Course ( November 2010 ).
• Focus Workshop Course (October 2010).