CÉLINE HAENTZLER
Paris
Summary
Dynamic Senior Product Manager with 10 years of experience, committed to efficient product strategy and delivery with a lean approach, excelling in cross-functional team collaboration and innovative problem-solving.
Overview
15
15
years of professional experience
Work History
Senior Product Manager
IRL (group messaging app)
01.2022 - 04.2023
- Directed Memix app's product launch and roadmap, achieving 4 million downloads in four months through agile leadership and responsive strategy adaptation.
- Leveraged deep knowledge of user experiences and drove continual improvements to boost key metrics through user testing and other feedback resulting in the app being #1 on the US App Store for weeks.
- Guided the merger of the newly acquired French Morphin Team with IRL's team, boosting collaboration and innovation to release a product within six months.
- Developed a data analytics approach using SQL and Mode Analytics to enable data-driven decision making, revealing key opportunities for product enhancement.
Senior Product Manager
Morphin app (video &CGI)
06.2019 - 12.2022
- Swiftly responded to user feedback and market trends, leading Morphin app's improvement in app store rating from 3/5 to 4.5/5, demonstrating my ability to rapidly meet user needs and market demands.
- Managed Morphin's UX redesign with limited resources, achieving a notable upgrade in the app's user interface and making our onboarding 30% more effective, showcasing my skill in delivering impactful results within budget constraints.
- Enhanced collaboration between technical and content teams of 15 people, speeding up project timelines and refining product iterations, demonstrating my ability to boost team performance and raise product quality.
Product Manager
Dolmen (Marketing SaaS platform for retailers)
04.2018 - 04.2019
- Drove a significant 25% increase in SMS usage on our SaaS platform by implementing strategic upsell initiatives, directly enhancing user engagement. This success was a result of my ability to cross-functionally collaborate and apply user-centric insights to improve our retail-focused solutions.
Product Manager & Co-founder
Wecome (Cutting-edge Delivery Service)
09.2017 - 03.2018
- Strategically positioned Wecome as the top delivery service (4.5/5 rating) by spearheading user studies and leveraging data analytics for UX improvements.
- Innovatively restructured the business model through collaborative discussions with B2B clients and delivery staff, achieving a 50% cost reduction for clients.
Product Integration Manager
WecomeWecomeMorphin'sMorphin'sMorphinMorphinMorphinMemixGroupe Beaumanoir (Fashion retail group)
06.2015 - 10.2016
Product Marketing Manager
TimeTonic (SaaS B2B messaging application)
11.2013 - 05.2014
Digital Marketing Manager Manager
Diverse retail websites
Rennes
04.2008 - 05.2013
Education
Master's Degree in Innovation & Technology Management -
Paris Dauphine & Mines ParisTech
01.2015
Bachelor's Degree in IT Marketing -
University of La Rochelle
01.2008
Skills
- Leadership skills
- Customer empathy
- Effective communication
- Strong technical understanding
- Conducting Market Research
- Experienced in applying UX best practices
- Research skills
- Problem-solver
- Business acumen
- Data analytics
- Generative AI
- Strategic thinking
- Roadmapping and prioritization
- Agile and scrum methodologies
Affiliations
ParisTechTimeTonicBeaumanoirMorphin'sective
WIP:
- Organizer of Generative AI hackathon and meetups
Past involvement:
- Lead at Startup Pirates Paris, a week to create a startup for young adults.
- Contributor at Girls in Tech (pitch nights, talks)
- Lead at Web2Rennes (giant user test sessions, job fairs, pitch events, etc.).
- Journalist for the No. 1 Startup media in France (Maddyness).
Timeline
Senior Product Manager
IRL (group messaging app)
01.2022 - 04.2023
Senior Product Manager
Morphin app (video &CGI)
06.2019 - 12.2022
Product Manager
Dolmen (Marketing SaaS platform for retailers)
04.2018 - 04.2019
Product Manager & Co-founder
Wecome (Cutting-edge Delivery Service)
09.2017 - 03.2018
Product Integration Manager
WecomeWecomeMorphin'sMorphin'sMorphinMorphinMorphinMemixGroupe Beaumanoir (Fashion retail group)
06.2015 - 10.2016
Product Marketing Manager
TimeTonic (SaaS B2B messaging application)
11.2013 - 05.2014
Digital Marketing Manager Manager
Diverse retail websites
04.2008 - 05.2013
Master's Degree in Innovation & Technology Management -
Paris Dauphine & Mines ParisTech
Bachelor's Degree in IT Marketing -
University of La Rochelle
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