Catalina MOISE

Lead the Sales, Marketing and Sales Administration departments, ensuring strategic alignment and a customer-centric approach.

- Drive revenue growth through market expansion, acquisition of new clients and strengthening of key partnerships

- Define Sales & Marketing objectives, monitor KPIs and implement corrective actions

- Oversee pricing strategy, product launches, and marketing initiatives

- Manage Sales Administration team (order processing, invoicing and logistics)

- Pilot compliance, budgeting, ESG/RSE initiatives and digital transformation

- Ensure continuous improvement and provide global reporting

Execute commercial strategy with responsibility for revenue, margin and market share while ensuring customer satisfaction.

- Recruit, onboard and manage a Sales team of 4

- Handle a portfolio of strategic Key Accounts, lead negotiations and open new markets

- Implement performance monitoring, supervise pricing, budgeting

- Provide market insights to guide strategic decisions

Manage a portfolio of strategic key accounts and distributors ( >5O% of the company turnover).

- Ensure smooth execution of frame contracts through internal and external coordination

- Lead projects and provide all necessary support: be the dedicated point of contact for the customer, with a 360° view on all business aspects

- Develop business through common projects with key partners, handle product launches, regulatory affairs and compliance

- Participate in major international exhibitions: Medlab, Medica, ECCMID as well as customer events

Manage a portfolio of distributors across Asia, Europe and the Middle East.

- Negotiate contracts, open new accounts and participate in international exhibitions

- Ensure continued support through trainings and participation in partner seminars

- Coordinate Order to cash flow