Capucine Dayen
Summary
Global communications leader with 14+ years of experience driving high-impact campaigns that influence global discourse on environmental and social justice issues across six continents. Skilled in policy-driven communications, strategic media engagement, and stakeholder relations, I lead cross-cultural teams to advance systemic change.
With expertise in international development, journalism, and digital strategy, I excel in crisis communications, global partnerships, and leading multi-channel advocacy efforts that shape public and policy opinion. A proactive and strategic thinker, I bring strong leadership in project management, risk mitigation, and organizational strategy.
Bilingual in English and French, I thrive in fast-paced environments, executing global communication strategies that drive collaboration and measurable impact.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Head of Communications & Engagement
Greenpeace USA
11.2021 - Current
- Global Communications Leadership & Project Management: Lead a cross-cultural team of 5-7 communications professionals, driving high-impact campaigns across 20+ countries. Proven experience in global communications strategies that enhance organizational visibility, shape global narratives and policy, and influence public discourse for a strong Global #PlasticsTreaty.
- Strategic Media Relations & Digital Expertise: Lead high-level press engagement, including media outreach, partnerships, and celebrity collaborations. Work closely with agencies to create compelling digital content that drives global campaigns, reaching over 4 million supporters on Instagram alone. Maximize the impact of global campaigns through tailored messages for diverse audiences in multiple languages, ensuring global campaign relevance.
- Stakeholder Engagement & Strategic Partnerships: Cultivate strategic relationships with NGOs, donors, and global movements to enhance campaign effectiveness. Successfully mobilized over 3 million supporters through targeted petition efforts, expanding the reach and support for a legally binding plastics treaty.
- Crisis Communications & Risk Management: Develop and execute crisis communications strategies, managing media inquiries and protecting the brand’s reputation across global markets. Proven ability to mitigate communication risks, including those arising from non-violent direct action, to ensure the continued success and impact of global campaigns.
- Executive-Level Influence & Campaign Execution: Pitch strategic campaign plans to executive leadership, aligning tactics with organizational goals and securing buy-in and funding. Lead high-impact cross-regional teams and leverage celebrity profiles to increase campaign visibility and achieve significant global success, including recognition in international media.
Global Communications Lead
Greenpeace USA
11.2018 - 11.2021
- Global Communications Leadership & Project Management: Developed and executed a comprehensive communications strategy for the Plastic-Free-Future Campaign, managing cross-regional teams and integrating key messaging, audience insights, and digital content across 20+ national and regional offices. Ensured cohesive narratives across channels while driving internal and external engagement aligned with global organizational priorities.
- Media Relations & Crisis Communications: Led proactive media engagement, crafting press releases and crisis communications strategies. Served as the global media liaison, securing top-tier international media coverage, organizing press conferences, and prepping all campaigners across regions, ensuring global relevance and impact.
- Digital Content Strategy & Brand Building: Directed the creation and execution of digital content and social media strategies, collaborating with agencies and influencers to exceed engagement benchmarks in the millions. Focused on digital storytelling that amplified the campaign and brand’s presence, maximizing campaign reach across digital platforms.
- Stakeholder Engagement & Internal Communications: Acted as the principal liaison for both internal and external stakeholders, ensuring aligned messaging and cohesive campaign narratives across global offices. Fostered collaboration and built relationships with key stakeholders to drive impactful communication and advocacy.
- Strategic Partnerships & Advocacy Leadership: Built and nurtured strategic partnerships within the Break Free From Plastic movement, guiding over 3,000 partner organizations to strengthen their communications advocacy efforts. Provided expert communications counsel, amplifying collective impact and supporting policy-driven environmental change.
International Communications Coordinator
Greenpeace Africa
06.2017 - 11.2018
- Global Media Outreach & Strategic Press Relations: Spearheaded strategic media outreach, securing high-impact placements in top-tier national and international outlets, significantly amplifying campaign reach across diverse media landscapes. Managed and nurtured relationships with media partners to elevate global awareness of the Congo Basin Forest, driving visibility against deforestation.
- International Project Management & Media Coordination: Led a 4-day scientific project in the Congo Basin peatlands, collaborating with 10 international media outlets to generate heightened interest and coverage. Demonstrated strong project management skills while navigating the Central African context, ensuring successful media coordination across regions.
- End-to-End Press Operations & Execution: Managed comprehensive press operations for a major scientific project, ensuring seamless execution of all communication activities. Delivered significant global media exposure, maintaining consistent messaging and protecting the project’s reputation across multiple media channels, ensuring global impact.
- Creative Digital Content Creation & Audience Engagement: Developed and curated multimedia content, including a first-of-its-kind three-part vlog series, blogs, press releases, and social media updates. Drove substantial growth in audience engagement, fostering greater visibility and influence for the campaign through creative storytelling.
- Stakeholder Engagement & Advocacy: Coordinated media for major global environmental projects, working closely with international outlets to increase visibility for issues related to climate change and deforestation. Strengthened advocacy efforts by ensuring consistent, compelling messaging across regions, amplifying the campaign’s influence on global policy and public opinion.
Co-owner & CEO
Bella Luna Kitchen
05.2014 - 05.2017
- Strategic Sales, Marketing Leadership & Brand Positioning: Co-owned a leading wholesale bakery in Nairobi, driving market expansion into supermarkets and restaurants. Spearheaded rebranding efforts and developed innovative marketing strategies that enhanced brand presence and customer engagement, positioning the business for sustained growth.
- Team Leadership & Operational Excellence: Managed a team of 35+ professionals, ensuring smooth operations, optimizing workflows, and fostering a culture of excellence. Led initiatives that maximized revenue growth, strengthened cross-functional collaboration, and ensured the timely delivery of high-quality products.
East Africa Correspondent
Clients Include France24, I24, BFM TV, RadioCanada
09.2012 - 01.2016
- Live Reporting & Breaking News Coverage: Delivered real-time updates and expert analysis on major incidents, including the Westgate and Garissa attacks, providing dynamic coverage for international audiences.
- Television Broadcasting Expertise: Specialized in breaking news coverage for television, ensuring clarity, accuracy, and impact in high-pressure environments, consistently meeting broadcast standards.
- Documentary Production & International Media Coordination: Produced in-depth documentaries on key regional issues and served as a fixer for international media, including French channels like Canal+, coordinating logistics, securing interviews, and amplifying local narratives.
Journalist & Assistant News Producer
France 24
09.2011 - 09.2012
- On-Air Coverage & Reporting: Delivered compelling on-air coverage of South African news stories, both live and for TV, ensuring real-time, accurate reporting in high-pressure environments.
- Live Footage Editing: Edited live footage for hourly news bulletins, ensuring high-quality, engaging content that met broadcast standards in a fast-paced, global news context.
Education
MA - Media Practice and Theory
UNIVERSITY OF CAPE TOWN
South Africa01.2011
BA - Global Communications, Journalism
AMERICAN UNIVERSITY OF PARIS
France01.2009
Skills
- Global Campaign Management & Brand Positioning
- Strategic Communications Leadership
- Stakeholder Engagement & Partnerships
- Crisis Management & Risk Mitigation
- Global Media & Digital Content Strategy
- Cross-Cultural Team Leadership
- Bilingual (English & French)
MENTORING
Mentor for the Future Leadership Program — Greenpeace International | May 2023 - Present
Focus: Mentoring young leaders on communication strategies and team management.
Certification
Future Leadership Programme — Greenpeace USA | May 2022
- Focus: Leadership, strategic communications, and cross-functional team management in global environmental advocacy.
Effective Press Release Writing — PA Training | October 2019
- Focus: Crafting impactful press releases for diverse audiences, with an emphasis on clear, concise, and persuasive communication.
Critical Incident Comms Training and Network — Greenpeace International | December 2017
- Focus: Managing communication during high-stress and crises, with techniques for mitigating risks and protecting the organization’s reputation.
Hostile Environment and Emergency First Aid Training Course — Centurion | April 2015
- Focus: Preparedness and safety protocols for working in high-risk environments, with emergency medical response techniques.
Timeline
Head of Communications & Engagement
Greenpeace USA
11.2021 - Current
Global Communications Lead
Greenpeace USA
11.2018 - 11.2021
International Communications Coordinator
Greenpeace Africa
06.2017 - 11.2018
Co-owner & CEO
Bella Luna Kitchen
05.2014 - 05.2017
East Africa Correspondent
Clients Include France24, I24, BFM TV, RadioCanada
09.2012 - 01.2016
Journalist & Assistant News Producer
France 24
09.2011 - 09.2012
MA - Media Practice and Theory
UNIVERSITY OF CAPE TOWN
BA - Global Communications, Journalism
AMERICAN UNIVERSITY OF PARIS
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