CAMILA TORO
Paris
Summary
Dynamic leader in digital transformation and generative AI strategy, skilled in fostering cross-functional collaboration, and leading innovation at PUIG and @GalaxAI_Couture. Led Gen AI integration into creative workflows, co-created groundbreaking creative concepts, and facilitated AI education for over 800 employees, showcasing a blend of technical expertise and creative vision.
Overview
10
10
years of professional experience
Work History
HEAD OF THE GEN AI IMAGINE LAB
PUIG
Paris
03.2024 - Current
- Leads transformation by demonstrating the potential of Gen AI, shifting mindsets, and delivering impactful projects.
- Drives Gen AI integration into creative workflows across Puig brands, including Byredo, Paco Rabanne, Jean Paul Gaultier, and many more.
- Designs and leads Gen AI workshops, training 800+ employees.
- Bridges the gap between technical and creative teams to embed AI-driven creativity.
- Co-creates with brands to develop Gen Ai creative concepts for product, retail, and communications
- Designs and tests new formats, including Gen AI-powered brainstorming sessions.
- Tracks emerging technologies, keeping the Imagine Lab a hub for inspiration and future foresight.
AI CREATIVE DIRECTOR & PROMPT ENGINEER
@GalaxAI_Couture
Global
03.2023 - Current
- Leverages AI expertise in consultancy, art direction, and prompt engineering to shape unique creative concepts with Generative AI.
- Collaborates with brands like CUPRA to forecast the future of Fashion and Beauty.
CREATIVE PROJECTS MANAGER
PUIG
Paris
04.2023 - 03.2024
- Transformed the Creative Hub into a key resource for cultural insights and creative inspiration at Puig.
- Built strategic partnerships and led workshops to foster cross-team creativity and collaboration.
- Developed a digital platform to share insights, enhancing decision-making and ideation.
CREATIVE EXECUTIVE
PUIG
Paris
01.2019 - 04.2023
CREATIVE ASSISTANT
PUIG
Barcelona
06.2018 - 12.2018
PRODUCT MANAGER
OWENS ILLINOIS
Colombia
05.2015 - 09.2017
- Led New product development initiatives for global clients, including Coca-Cola and Nestlé, ensuring technical feasibility and market alignment.
- Managed cross-functional teams and conducted market analysis to identify and capitalize on emerging trends.
Education
Master - Fashion Business Management
LCI & Universidad De Barcelona
Barcelona01.2018
Erasmus in Master - Strategic Product Design
TU Delft
Netherlands01.2014
Bachelor - Product Design Engineering
Universidad Eafit
Colombia01.2015
Skills
- Digital Transformation & Innovation Leadership
- Gen AI Strategy and Implementation
- Cross-Functional Team Collaboration
- AI-Powered Creative Direction
- Brand Partnerships and Creative Consulting
- Prompt Engineering and AI Content Generation
- AI Education & Workshop Facilitation
- Emerging Tech and Trend Forecasting
- Cultural Insights and Strategic Foresight
Languages
- English, Bilingual
- French, Professional Working
- Spanish, Native
Affiliations
- Selected for Puig's Talent Pool Program, a leadership development initiative for high-potential employees.
Timeline
HEAD OF THE GEN AI IMAGINE LAB
PUIG
03.2024 - Current
CREATIVE PROJECTS MANAGER
PUIG
04.2023 - 03.2024
AI CREATIVE DIRECTOR & PROMPT ENGINEER
@GalaxAI_Couture
03.2023 - Current
CREATIVE EXECUTIVE
PUIG
01.2019 - 04.2023
CREATIVE ASSISTANT
PUIG
06.2018 - 12.2018
PRODUCT MANAGER
OWENS ILLINOIS
05.2015 - 09.2017
Master - Fashion Business Management
LCI & Universidad De Barcelona
Erasmus in Master - Strategic Product Design
TU Delft
Bachelor - Product Design Engineering
Universidad Eafit
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