Bruno BAROUX
VP Sales & Business Development
Bordeaux
Summary
Skilled professional with deep understanding of client needs and strategic account management. Known for building and maintaining high level and strong client relationships, driving business growth, and achieving team goals. Dependable team player who adapts to changing business environments and consistently delivers results. Sales professional managing multi-disciplinary teams and contract negotiations.
Overview
41
41
years of professional experience
2
2
Languages
Work History
Strategic Account Director
THALES International
08.2021 - 09.2025
- Increased client retention by building strong relationships and identifying opportunities for strategic growth.
- Coordinated and guided sales actions from Thales group stakeholders and provided expert insights to secure new business deals effectively.
- Collaborated with internal stakeholders to align business objectives and deliver comprehensive support to clients.
- Implemented data-driven strategies to optimize account performance, driving increased profitability and growth.
- Presented every year the Strategic 5Y Plan to the CEO and the EXCOM of Thales group.
Country Director and Thales Kenya Ltd. CEO
Thales International
08.2017 - 07.2021
- Thales Kenya CEO: Reduced operational costs through the implementation of efficient processes and procedures in daily tasks. Managed local teams and Thales multi-disciplinary sales actions.
- Country Director for East Africa: Represented Thales group. Drove and developed sales in Tanzania, Ethiopia, Uganda, Rwanda, Kenya...Cultivated strong working relationships with government agencies for enhanced cooperation on projects initiatives.
- Established partnerships with key stakeholders for increased collaboration and resource sharing in strict compliance with laws and regulations.
- Key successes in Tanzania, Ethiopia, Uganda in particular.
VP Sales and Business Development Asia
Thales Land & AirSystems
02.2014 - 07.2017
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction,
- Collaborated with senior management to develop strategic initiatives and long term goals,
- Identified new opportunities to improve business pipe,
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization: Singapore, Indonesia, Malaysia, Vietnam, Bangladesh and Myanmar (when allowed).
VP of Sales and Business Development
ThalesRaytheonSystems
06.2007 - 01.2014
- Led successful sales teams, fostering a collaborative environment focused on achieving targets and increasing revenue for Europe, Africa, South America and Central Asia.
- Expanded customer base through targeted business development initiatives and strategic partnerships. Negotiated high-value contracts with key clients securing long-terms business relationship with: Slovenia, Finland, Germany, Chili, Botswana, Kazakhstan...
Sales and Account Director
Thales Avionics
09.1998 - 05.2007
- Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
- Motivated sales and account executive team members to meet and exceed sales targets.
- Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
- Export defense customers and Airbus civil and military Aircraft
Export Sales Manager
Liebherr Aerospace SAS
03.1990 - 09.1998
- Exceeded annual sales targets by skillfully negotiating contracts and pricing agreements with international buyers: Embraer, Boeing, Bombardier, IAI, Rafael, BAE, ATR, Airbus...
System Engineer
Liebherr Aerospace SAS
01.1987 - 03.1990
- Managed multiple projects simultaneously, meeting tight deadlines while maintaining high-quality deliverables for Cabin Pressure, Air Conditioning and Engine Starting Systems.
- Completed software updates and assessed security patches for optimized computer use.
- Supported Sales teams in responding to the tenders and presenting the proposed solutions to potential customers.
Intern Engineer
Spie Capag
01.1985 - 06.1985
- Developed innovative designs for engineering projects for various underwater robots ( offshore oil platforms inspection, Titanic cameras robot)
- Participated to offshore works for Electric Cable though the Channel
Education
Master of Science - Aerospace Engineering
ESTACA
Paris, France07-1985
Skills
Aerospace and defense Industry expertise
Client relationship building
Sales strategy development and negotiations
Decision-making
Team leadership
Additional Information
2000-2004/ Member of board of directors of ESTACA, Laval establishment creation, finance and account management
Aug 1985 - Jul 1986: Military Service
2017-2021: President of France Foreign Trade advisors group in Kenya
Timeline
Strategic Account Director
THALES International
08.2021 - 09.2025
Country Director and Thales Kenya Ltd. CEO
Thales International
08.2017 - 07.2021
VP Sales and Business Development Asia
Thales Land & AirSystems
02.2014 - 07.2017
VP of Sales and Business Development
ThalesRaytheonSystems
06.2007 - 01.2014
Sales and Account Director
Thales Avionics
09.1998 - 05.2007
Export Sales Manager
Liebherr Aerospace SAS
03.1990 - 09.1998
System Engineer
Liebherr Aerospace SAS
01.1987 - 03.1990
Intern Engineer
Spie Capag
01.1985 - 06.1985
Master of Science - Aerospace Engineering
ESTACA