Brieuc Ribadeau Dumas
Paris
Summary
Senior Consultant with expertise in programmatic advertising and data-driven transformation, offering over 8 years of experience. Successfully managed media investments exceeding EUR25M annually, enhancing performance for leading global brands across various sectors. Proficient in digital platforms, including 10+ DSPs, SQL, and SAP Signavio, leveraging technical skills to optimize business processes. Combines analytical capabilities with strategic insight to achieve significant business results.
Overview
10
10
years of professional experience
Work History
Data & Process Mining Consultant
Staïdy Consulting
Paris
01.2023 - Current
- Led the analysis and optimization of industrial and financial processes using data mining techniques.
- Developed SQL-based queries and dashboards for performance monitoring.
- Implemented SAP Signavio to model and improve key operational workflows.
Data Manager & Programmatic Account Manager
Amnet
Paris
01.2018 - 01.2023
- Managed and optimized EUR25M in digital media spend across global clients (luxury, insurance, travel, fashion).
- Designed and executed programmatic strategies across 10+ DSPs including DV360, MediaMath, and The Trade Desk.
- Promoted from Trader to Account Manager to Data Manager due to strong performance and leadership.
- Built custom analytics tools and reporting frameworks to align media KPIs with business goals.
Digital Media Consultant
Vizeum
Paris
01.2017 - 01.2018
- Planned and tracked performance of BMW's digital campaigns in France.
- Coordinated media buying across video, display, and search formats.
- Provided training sessions to clients on best practices for using digital media effectively.
- Proposed online or multiple-sales-channel campaigns to marketing executives.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
Web Marketing Manager
Web Service Marketing
London
01.2015 - 01.2016
- Executed competitive audits and keyword analysis for UK-based clients.
- Supported execution of paid media campaigns on Google Ads and Facebook.
- Maintained up-to-date knowledge of current technology trends in web marketing tools.
- Developed marketing strategies aligned with corporate objectives and market trends.
Education
M.D. - Digital Business And E-commerce
European Business School
Paris, France06-2017
Bachelor's - International Business
Universidad Complutense De Madrid
Madrid, Spain06-2015
Skills
- SQL and data analysis
- Programmatic advertising strategies
- Performance monitoring techniques
- Digital media strategy development
- Media buying expertise
- Analytical thinking skills
- Business needs analysis
- Audience segmentation strategies
- Account management proficiency
- E-commerce strategy formulation
- Advertising strategy execution
- Campaign management skills
- HTML, CSS, and PHP knowledge
- SAP Signavio experience
- Google Analytics proficiency
- Salesforce DMP expertise
Languages
- French, Native
- English, Fluent
- Spanish, Fluent
Work Authorization
Currently authorized to work in France. Open to sponsorship for U.S. employment (H-1B / L-1 / O-1 visa options).
Skills And Tools
+10 DSPs, SQL, HTML, CSS, basic PHP, SAP Signavio, Tableau, Google Analytics, Salesforce DMP, Adobe Suite, Strategic thinking, data storytelling, project leadership, client relations
Timeline
Data & Process Mining Consultant
Staïdy Consulting
01.2023 - Current
Data Manager & Programmatic Account Manager
Amnet
01.2018 - 01.2023
Digital Media Consultant
Vizeum
01.2017 - 01.2018
Web Marketing Manager
Web Service Marketing
01.2015 - 01.2016
M.D. - Digital Business And E-commerce
European Business School
Bachelor's - International Business
Universidad Complutense De Madrid
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