BOUDOU GUEFFAI
Avatar Systems
Montréal,11
4
Languages
1
Certification
19
years of professional experience
Dynamic communications executive with 17 years of international experience in journalism, brand strategy, and global media. Proficient in four languages and actively engaged across North America, Europe, and the Middle East, currently serving as Editor-in-Chief of The Saudi Times. Expertise includes developing innovative global communications strategies and delivering impactful media training. Committed to driving content creation and editorial excellence within a progressive organization.
Work History
Editor-in-Chief
1 Year 6 Months- Leading the leading global English-language publication in the Kingdom of Saudi Arabia, read by 5 million + yearly readers, aligned with Vision 2030 and positioning every story as a gateway to Saudi Arabia the world is beginning to understand. Built the full editorial and operational team from the ground up: managing editor, senior editors, journalists, designers, news editors, interns, and IT back office.
- Directing editorial strategy, content production, and brand development across print and digital platforms.
- Conducting high-level executive interviews with CEOs of PIF companies, ambassadors, heads of state, and influential personalities across the GCC.
- Developed strategic partnerships with global brands, government bodies, and institutional clients, enhancing collaborative opportunities and expanding audience reach.
- Providing private media training and executive communications counsel to senior leaders across the region.
- Directed editorial strategy to align coverage with publication standards and audience priorities.
- Oversaw writers, editors, and contributors
- Managed editorial calendar to coordinate deadlines, assignments, and publication workflows.
- Collaborated with design, digital, and production teams to streamline content delivery.
Board Member & COOP Program Lead
11 Months- Served as Board Member at leading private university in Saudi Arabia, influencing strategic decisions.
- Led Media & Linguistics program, aligning curriculum with Ministry of Education and Vision 2030 priorities to enhance student readiness.
- Oversaw COOP program, establishing industry partnerships to provide practical opportunities for media students.
Communications Advisor
1 Year- Advised the private office of a member of the Saudi Royal Family on global communications strategy, international media positioning, and personal PR.
- Led cross-functional teams in executing high-impact PR campaigns for diverse clientele.
- Advised C-suite executives on best practices for delivering impactful presentations at industry events or during earnings calls.
Marketing and Communications Consultant
1 Year 10 Months- Leads global brand positioning, go-to-market strategy, and partnerships across Europe and the Middle East.
- Avatar Systems integrates 360 multi-angle live capabilities into telecom environments for operators and rights holders across sports and large-scale events.
- Secure positive media coverage for client products or services.
- Conducted thorough market research to identify potential investors
Editorial Director
3 Years- Directed content production for Los Angeles Times, culminating in editorial country report KSA 2024.
- Conducted 700+ interviews with heads of state, CEOs, and global leaders to inform editorial content.
- Produced country reports and editorial documentaries, delivering branded campaigns for institutional clients globally.
Marketing & Communications Director
2 Years- Led integrated marketing strategies for Walmart and Costco across the USA and Canada markets.
- Directed brand identity, corporate communications, and multi-platform content campaigns, contributing to revenue growth from $25M to $28M.
- Recipient of the 2022 Alizes Award for marketing excellence, awarded to manufacturing companies exceeding $20M in revenue in Canada.
- Wrote press releases, newsletters, and promotional copy aligned with organizational voice.
- Maintained website and social media content to improve accuracy and brand consistency.
- Enhanced customer engagement through the creation of compelling content for social media and email marketing initiatives.
- Collaborated with cross-functional teams to launch successful product promotions, resulting in increased sales and market share.
Brand Experience Consultant
3 Years- Developed brand experience strategy for MENA region, culminating in €4M Paris fashion show.
- Coordinated celebrity partnerships and high-profile events across GCC markets to elevate brand visibility.
- Delivered personalized client consultations to support luxury shopping experiences and brand loyalty.
Sales & Marketing Manager
2 Years- Collaborated with authors and partnered with academic institutions, including Duke University, to publish scholarly journals, research papers, and white papers, enhancing academic visibility.
- Developed and implemented marketing strategies to promote titles across online platforms, bookstores, airport retail, and ebook channels, increasing market reach.
- Oversaw key accounts, including Harvard Business Review, ensuring alignment with client needs and driving sustained partnerships.
Business Journalist
4 Years- Coordinated international country report campaigns for institutional clients and government authorities, providing insights to inform decision-making.
- Reported on business trends, market shifts, and economic developments for publication audiences.
- Interviewed executives, analysts, and industry sources to gather timely story insights.
- Researched financial data and public records to support accurate, well-sourced articles.
Art Director Assistant
1 Year- Facilitated fashion production and editorial partnerships for two leading fashion titles.
Education
BBA - International Business & Marketing
AACSB & EQUIS Accredited
Skills
Global strategy
EDITORIAL LEADERSHIP
INTERNATIONAL MEDIA CAMPAIGNS
Media campaigns
Media training
BRAND POSITIONING
Bilingual Content Strategy
INSTITUTIONAL & GOVERNMENT COMMUNICATIONS
Government communications
Academic leadership
Startup Brand Development
Editorial decision-making
Analytical thinking
Accomplishments
- Author of cited article in The New York Times
Affiliations
Board Member of Prince Sultan University
Certification
Lifeguard Certification
LANGUAGES
English
French
Spanish
Italian
Interests
A global citizen who has lived and worked across 23+ countries
Boudou brings the same curiosity to life outside work as he does to his journalism. A passionate foodie and gastronomy enthusiast
he is currently dreaming up a farm-to-table retreat concept in the south of Spain
a place where slow food
wellness
and mind health converge. A national lifeguard certified and free diver fanatic who is equally at home underwater as he is in a boardroom. An AvGeek shaped by a pilot father who instilled a lifelong love of the sky. During his time at LID Publishing
he worked on the publication of Shaking the Skies: The Untold Story of Change in Aviation Since 9/11 by Giovanni Bisignani
Director General of IATA. Former member of the Junior National Swimming team of Canada. When not writing
advising
or editing
he is most likely at a local market
discovering a new cuisine
or planning his next expedition.
Timeline
Board Member & COOP Program Lead
Prince Sultan University
11.2025 - CurrentRead More
Communications Advisor
Private Office of HRH
10.2025 - CurrentRead More
Editor-in-Chief
The Saudi Times
04.2025 - CurrentRead More
Marketing and Communications Consultant
Avatar Systems
12.2024 - CurrentRead More
Editorial Director
One World Media
01.2022 - 01.2025Read More
Marketing & Communications Director
Marie Morin Canada
06.2020 - 06.2022Read More
Brand Experience Consultant
Sonia Rykiel
01.2016 - 01.2019Read More
Sales & Marketing Manager
LID Publishing
01.2013 - 01.2015Read More
Business Journalist
Time Magazine
01.2009 - 01.2013Read More
Art Director Assistant
Condé Nast, Vogue & Vanity Fair
01.2008 - 01.2009Read More
John Molson School of Business, Concordia University
BBA from International Business & Marketing
Read More
Personal Information
- Title: Global Communications & Media Advisor
- Nationality: Canadian
Section name
- PART OF A STARTUP TECH MEDIA COMPANY
- ACADEMIC INSTITUTION BOARD MEMBER
- SAUDI ARABIA BUSINESS MARKET EXPERT
- GLOBAL COMMUNICATIONS & MEDIA ADVISOR
Diving
Experienced diver with a passion for spearfishing, exploring remote beaches, and wilderness camping