Boon Chong WEE
LA SALVETAT ST GILLES
Summary
Seasoned leader with extensive experience in management, sales, and marketing. Exceptional at driving results, fostering team collaboration, and inspiring peak performance. Excellent track record in both professional and community organisations.
Overview
41
41
years of professional experience
Work History
Vice President of Sales and Marketing
Thales Avionics SAS
Toulouse
04.2020 - Current
- Developed and implemented strategies to increase sales revenues and margins.
- Introduce pricing management and improve value-based pricing across all offerings, resulting in increased margins and market share.
- Increase customer intimacy, and elevate premium positioning.
- Drive customer satisfaction through measurements and customer feedback/service requests.
- Created marketing plans that included budgeting, branding, positioning, advertising campaigns, public relations initiatives, and promotional activities.
Vice President and General Manager, Avionics Services
Thales
Singapore
01.2010 - 04.2020
- Responsible for the profit and loss of the business unit operations within the region of the industrial sites.
- Implemented process improvement procedures that resulted in cost savings across the board.
- Drive partnerships with key players, and initiate new services business within the region.
- Drive innovation within the teams to initiate new business schemes and services.
Chairperson
Singapore Wind Symphony
Singapore
01.2009 - 06.2019
- Led a charity musical society with multiple ensembles to become one of the leading amateur musical groups in Singapore.
- Drive partnerships with industry for funding its activities, and also raise funds for charities.
- Create music for Singaporeans by Singaporean culture by pioneering Singaporean composers and arrangers, giving them a platform to perform their music and also create viable careers in music-making.
Regional Sales Director
Thales
Singapore
01.2005 - 01.2010
- To formulate strategies and tactics for aircraft forward-fit campaigns.
- Drive regional sales pursuits for aftermarket services.
- Fostered a culture of continuous improvement by encouraging feedback and innovation within the sales team.
- To develop programs to push incremental sales via retrofit and aftermarket activities.
Business Development Manager, Customer Services, Asia Pacific
Honeywell Aerospace
Singapore
01.2002 - 01.2005
- Resolve customer feedback and requests.
- Drive customer loyalty.
- Develop revolutionary pricing schemes for a price-sensitive market.
- Develop long-term agreements with strategic airlines.
Technical Sales Manager, Asia Pacific
Rockwell Collins
Singapore
01.2000 - 01.2002
- Support the sales team in explaining complex, technical solutions to the customers.
- Analyze the outcome of sales campaigns, and provide feedback to the bid team.
- Speaker at several aerospace seminars.
Regional Support Manager, Asia Pacific Rim
Collis Aerospace (Goodrich, UTC)
Singapore
01.1996 - 01.2000
- Support Asia-Pacific customers for all installed bases.
- Drive retrofit solutions to customers, and support the implementation of the retrofit at the customers.
- Supervise programs and projects at the customer sites.
Sales Manager
United Pulp and Paper
Singapore
01.1994 - 01.1996
- Implement a new sales management tool, resulting in an improvement in sales results.
- Expanded new geographical markets for exports.
- Drive new product innovations for the paper and board business.
Avionics Specialist
Republic of Singapore Air Force
Singapore
01.1984 - 01.1994
- Pioneer batch of RSAF and Singapore Polytechnic joint diploma scholarship.
- Repair and maintain E2C at the line and depot level.
Senior Manager, Partnership
SIA Engineering Company
Singapore
01.2010 - 09.2010
- Monitor and manage the financial performance of all the joint ventures of SIAEC (22 at that time).
- Participate in the JV board meetings as a sitting board member, or as a board member representative.
- In charge of the Risk Revenue Sharing Program with Pratt and Whitney's PW1000 Engine Development Program.
Education
M.B.A. - Master Business Administration (Entreprenuership)
University of Louisville
Kentucky, USA01.2001
B.B.A. - Bachelor Business Administration (Marketing)
University of Tasmania
Tasmania, Australia01.1996
Diploma - Electronics and Communication
Singapore Polytechnic/RSAF
Singapore01.1987
Skills
- Sales coaching
- Sales presentations
- Technical sales support
- Client relationship building
- CRM software
- Trade show management
- Key account management
- Customer segmentation
- Sales pipeline management
- International sales
- Product positioning
- Pricing strategy
- Channel partnerships
Hobbies and Interests
- Chairman of Singapore Wind Symphony (2009-2019)
- Volunteer with Children Cancer Foundation and World Vision.
- Singapore Sports Volunteers, NILA.
- Active tenor and bass trombone player in several orchestras.
- Mentoring of young talents.
Languages
English
First Language
Chinese (Mandarin)
Proficient
C2
French
Elementary
A2
Chinese (Cantonese)
Intermediate
B1
Timeline
Vice President of Sales and Marketing
Thales Avionics SAS
04.2020 - Current
Vice President and General Manager, Avionics Services
Thales
01.2010 - 04.2020
Senior Manager, Partnership
SIA Engineering Company
01.2010 - 09.2010
Chairperson
Singapore Wind Symphony
01.2009 - 06.2019
Regional Sales Director
Thales
01.2005 - 01.2010
Business Development Manager, Customer Services, Asia Pacific
Honeywell Aerospace
01.2002 - 01.2005
Technical Sales Manager, Asia Pacific
Rockwell Collins
01.2000 - 01.2002
Regional Support Manager, Asia Pacific Rim
Collis Aerospace (Goodrich, UTC)
01.1996 - 01.2000
Sales Manager
United Pulp and Paper
01.1994 - 01.1996
Avionics Specialist
Republic of Singapore Air Force
01.1984 - 01.1994
M.B.A. - Master Business Administration (Entreprenuership)
University of Louisville
B.B.A. - Bachelor Business Administration (Marketing)
University of Tasmania
Diploma - Electronics and Communication
Singapore Polytechnic/RSAF