Behr Valerie
Saint-Ouen-sur-Seine
Summary
I am a forward-thinking advertising professional with international experience. Passionate about new technologies, online advertising and resolving customer challenges, I started my journey in France where I discovered the Programmatic universe. Attracted by international business, I have been living in more than 8 countries across Europe, Africa and Latam. I had the chance to do a backpack road trip by myself for 1 year in South America, with a 3 month stop in NYC to improve my languages and learn "few" dance steps! Now in Paris I'm a strategic problem solver and change manager. Visionary executive I implements plans that meet current and future needs. Key expertise in advertising industry.
Overview
15
15
years of professional experience
1
1
Certification
Work History
VP Demand Partnership EU
Equativ
01.2024 - Current
- Responsible for developing and executing a comprehensive strategy to maximize revenue from demand partners, agencies, and advertisers within the European hubs
- Coordination of the strategy with the European demand teams and be in charge of activating and maximizing revenue from those hubs
- Analyzed competitive landscape to develop strategies for maintaining a competitive edge in the industry.
- Spearheaded new sales and marketing strategies, resulting in 17 % sales increase over 1 year.
- Provided leadership during times of organizational change by managing transitions effectively.
- Cultivated relationships with key stakeholders, including customers, vendors, and partners.
- Developed training programs that enhanced employee engagement and job satisfaction.
- Led cross-functional teams in developing innovative solutions to complex business challenges.
- Identified opportunities for process automation that increased productivity levels.
- Facilitated meetings among senior executives from different divisions to share best practices.
- Developed strategic plans to align business objectives with the company's long-term goals.
Head of Global Advertisers Partnership
Equativ
10.2022 - Current
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Identified needs of customers promptly and efficiently.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Collaborated with others to discuss new opportunities.
Managing Director Brazil & Head of Sales LATAM
Equativ
12.2019 - 10.2022
- Achievements: EBITDA positive, +30% YOY during pandeminc in Brazil, X2 in revenue in CAM &Colombia, Shortlisted in FOMLA with Pepsico, Culture merge of two the companies (Smart and Dynadmic), Training of the team on new product's portfolio, Team management in hybride model, Opening office in Colombia & Miami with full remote management
University Teacher
ULSA Universidad la Salle Laguna
05.2018 - 07.2021
- Master teacher for Programmatic Buying, # : master teacher for Planning Advertising, teaching on the weekend to one of the main university in Mexico
Country Manager MEXICO & Head of sales LATAM
DynAdmic - an Equativ Company
01.2016 - 01.2020
- Opening the office and entity in Mexico city, Registration process in all the Big 6 agencies, Reviewing best taxes system between our invoicing entity, Participation in the major event of the industry, Hiring and training of the entire team in MX, Sales coach for our representative in Guatemala and Colombia eading a team of 8 people and leading operation team in CAM, Achievements: increase turnover of more than 250% the first years and continue with a grow of 50%, Top Deal: Selfservice in the main Trading desk, +50% closing leads, the lowest churn rate of the global company, Traveling across Latin America for our top client with our representatives
Sales Manager Latam
DynAdmic - an Equativ Company
02.2015 - 01.2016
- Achievements: + 35% on LATAM region, Buisness developper for LATAM markets, From scratch was the owner of developing and implementing the commercial strategy for LATAM, Growing revenue on existing client, Speaker in agencies event
Digital Media Consultant
CEFI INTERNATIONAL
02.2014 - 01.2015
- Immersive experience in Brazzaville, Building digital offer for the Panafrican Game, Training on digital marketing to the CCTV
International Sales Executive
Horyzon
08.2012 - 11.2013
- Achievements: +15% on target, Renewing and increasing revenue on existing client (Zalando etc...), In charge of the International Hub based in Paris, Germany, UK
International Publishers manager
Horyzon
09.2009 - 07.2012
- Driving revenue and growing our product portfolio( weatherchannel
- Etc..), New biz to win pitches publishers (Ryanair), Building our offer for the Spanish market, Building success cases
Education
certification - Financial Accounting
Harvard Business School Online
01.2019
Master International Trade -
ISEE
PARIS 09-2012
Bachelor International Trade -
PPA
PARIS09-2010
Skills
- Business Development
- Business Strategy
- Strategic & Business Planning
- Customer Satisfaction
- Growth Planning
- Digital Marketing
- Online Advertising
- Cross-Functional Team Leadership
- Performance Data Analysis
- Training and Mentoring
- Customer Service
Certification
- Managers du changement - ESSEC Business School, 8F6L87H3TY77
- L'innovation manageriale en pratique - ESSEC Business School
- Building High-Performing Teams - University of Pennsylvania, TK2NWWUK9YVK
- Bridging the Gap between Strategy Design and Delivery - Brightline Initiative, G3J54YMEWP8W
- Establishing a Professional 'Self' through Effective Intercultural Communication - National University of Singapore, TCFU88ADWLS5
- Brand Management: Aligning Business, Brand and Behaviour - University of London, 2ZGA3E6MCF7T
- Anticipating Your Next Battle, in Business and Beyond - HEC Paris, CVM5AYRWG599
- IBM Skills Network - Solving Problems with Creative and Critical Thinking, AQMRDKGBFNEM
- L'excellence opérationnelle en pratique - ESSEC Business School, https://coursera.org/share/b8d1f345e9155f074c8867710116101d
- Initiating and Planning Projects - University of California, Irvine - The Paul Merage School of Business, PYYCDYC4KNPG
- Impact Measurement & Management for the SDGs - Duke University, /QHHCZMTZQJYC
Languages
French
First Language
English
Proficient (C2)
C2
Spanish
Proficient (C2)
C2
Portuguese
Proficient (C2)
C2
Italian
Elementary (A2)
A2
Timeline
VP Demand Partnership EU
Equativ
01.2024 - Current
Head of Global Advertisers Partnership
Equativ
10.2022 - Current
Managing Director Brazil & Head of Sales LATAM
Equativ
12.2019 - 10.2022
University Teacher
ULSA Universidad la Salle Laguna
05.2018 - 07.2021
Country Manager MEXICO & Head of sales LATAM
DynAdmic - an Equativ Company
01.2016 - 01.2020
Sales Manager Latam
DynAdmic - an Equativ Company
02.2015 - 01.2016
Digital Media Consultant
CEFI INTERNATIONAL
02.2014 - 01.2015
International Sales Executive
Horyzon
08.2012 - 11.2013
International Publishers manager
Horyzon
09.2009 - 07.2012
certification - Financial Accounting
Harvard Business School Online
Master International Trade -
ISEE
Bachelor International Trade -
PPA
Similar Profiles
Christopher Starks Jr.Christopher Starks Jr.
Account Manager at EquativAccount Manager at Equativ
DAOU JulietteDAOU Juliette
Carrefour Lead Account Manager at ORACLECarrefour Lead Account Manager at ORACLE
Salaheddine HoukmiSalaheddine Houkmi
Data engineer at La mutuelle généraleData engineer at La mutuelle générale