Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Barbara Malrieu

Paris,Île-de-France

Summary

Seasoned executive with 15+ years of experience transforming businesses through data, AI, and strategic innovation across tech, consulting, and consumer sectors. Expert in shaping and operationalizing bold strategic plans, with a proven ability to build agile, high-performing organizations by embedding AI and no-code tools into core processes. Known for leading complex, cross-functional initiatives with high strategic stakes—spanning growth acceleration, market expansion, and investor engagement. Adept at operating in fast-paced, complex, and international environments. Fluent in French and English.

Overview

18
18
years of professional experience

Work History

Strategy & Operations Director

Descartes & Mauss
01.2024 - Current
  • Company Overview: AI-Powered Strategy Platform
  • Fundraising Leadership: Spearheading the company’s Series A fundraising efforts, owning investor communications, pitch narrative, due diligence, and strategic positioning to articulate product defensibility and market opportunity.
  • Strategic Governance: Led the design and implementation of the OKR process across all teams to drive alignment and performance accountability.
  • Operational Efficiency: Architected cross-functional workflows leveraging no-code and AI tools, streamlining processes and improving execution speed.
  • Go-to-Market Innovation: Built and scaled the sales function (playbook, tools, enablement); launched a partner program contributing 5% of the pipeline in its first quarter.
  • Product & Growth Strategy: Scoped new product features aligned with strategic vision and client needs; contributed to roadmap prioritization.
  • AI-Powered Strategy Platform

Account Director, Strategy & Foresight

Descartes & Mauss
01.2022 - 01.2024
  • Company Overview: AI-Powered Strategy Platform
  • Enterprise Relationship Management: Acted as strategic advisor to S&P500 clients, growing relationships and driving €600K+ in upsell revenue through value-driven engagement.
  • AI-Powered Strategy Platform

Strategy & Marketing Director, Partner

Insign
01.2017 - 01.2022
  • Company Overview: Strategy & Marketing Partner | Executive Committee Member
  • Led the agency’s strategic pivot towards data-driven and AI-enhanced consulting.
  • Launched and scaled the strategy consulting practice, generating +€600K annually.
  • Designed and implemented 'Augmented Consulting' model integrating AI into marketing strategy.
  • Led 25+ CEO/CMO-level consulting engagements across sectors (growth strategy, brand repositioning, business model innovation).
  • Supported the spin-off of two digital ventures, contributing to diversification and topline growth.
  • Strategy & Marketing Partner | Executive Committee Member

Senior Brand Strategist

Kantar Consulting
01.2014 - 01.2017
  • Guided multinationals in purpose-led growth and category expansion across FMCG, retail, and services.
  • Delivered 10+ cross-country strategic projects with C-suite engagement (e.g., portfolio strategy, brand purpose, CX design).
  • Opened the Paris office of Vermeer/Kantar and contributed to global thought leadership.
  • Served as guest lecturer at INSEAD on purposeful business strategies.

Manager

TNP Consultants
01.2012 - 01.2014
  • Drove digital strategy and transformation in the financial services industry.
  • Led digital strategy engagements and developed €400K+ in new business.
  • Co-created TNP's Digital Center of Excellence to scale digital capabilities.

Senior Consultant

Logica Business Consulting
01.2007 - 01.2012
  • Managed transformation programs across regulatory, digital, and operational domains.
  • Led major regulatory and organizational transformation programs (e.g., SEPA, Payments).
  • Advised the West African Monetary Institute on the regional currency integration roadmap.

Education

Master of Science -

Ecole Centrale Nantes
2007

Skills

  • Strategic Planning & Execution
  • Organizational Design & Operational Excellence
  • AI-Powered Business Transformation
  • Cross-Functional Project Leadership
  • Client & Stakeholder Engagement (C-level)
  • Team Building & Executive Coaching

Languages

English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Spanish
Advanced (C1)

Timeline

Strategy & Operations Director

Descartes & Mauss
01.2024 - Current

Account Director, Strategy & Foresight

Descartes & Mauss
01.2022 - 01.2024

Strategy & Marketing Director, Partner

Insign
01.2017 - 01.2022

Senior Brand Strategist

Kantar Consulting
01.2014 - 01.2017

Manager

TNP Consultants
01.2012 - 01.2014

Senior Consultant

Logica Business Consulting
01.2007 - 01.2012

Master of Science -

Ecole Centrale Nantes

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Barbara Malrieu