Summary
Overview
Work history
Education
Skills
Awards
Languages
Timeline
Generic
Aubrey Ayala

Aubrey Ayala

Leicester,UK

Summary

Accomplished Agile Scrum Master with extensive expertise in agile methodologies and project management. Demonstrates proficiency in digital marketing, strategic planning, and cross-functional collaboration. Skilled in utilising JIRA, Salesforce, and Microsoft 365 to optimise processes and enhance team performance. Adept at budget management, risk assessment, and client relationship management. Committed to driving change management initiatives and fostering a culture of continuous improvement. Career goals include leveraging leadership competence to deliver innovative solutions that align with organisational objectives.

Seasoned professional with focus on leading delivery teams in agile environments. Drive successful project outcomes by leveraging strong organisational skills and collaborative approach. Ensure seamless communication and alignment across all stakeholders to deliver high-quality solutions.

Overview

14
14
years of professional experience
1992
1992
years of post-secondary education

Work history

HCP Delivery Lead

Pfizer Digital
Collegeville, PA
10.2015 - 07.2025
  • Company Overview: North America Omnichannel Services & Solutions for Global Blueprint & Immersive Studio
  • This role includes interacting with various business teams, budget management, resource management, and coordination with business operations teams, brand marketers and infrastructure teams. Managing the day-to-day end to end program with the agencies of record for each brand’s project work as well as overseeing the technical teams, overseeing the new site builds and/or content update builds. This includes user acceptance testing for desktop & mobile as well as responsive design within the Drupal/Canvas web builder platform & Edison Lite as well as, Edison Custom environments. Identified deliverables, costs, and risks associated with project plan timelines.
  • Client/Work Experience: Brand launch for Paxlovid, Ibrance, Eucrais, Lyrica, Chantix, Viagra, Premarin, Prevnar 13 & Xeljanz RA, UC, Cibingo, Abiladia in addition to managing all the Therapeutic Areas: Injectables/Surgical, Inflammation, Rare Diseases, Internal Medicine, and Vaccines. Managing 70 site launches for Pfizer Oncology Virtual Congress sites. Digital Delivery Manager for the Global Blueprint template sites with localization packs for around the world; Immersive Services Delivery Manager for the brand new interactive embedded applications for Pfizer Digital.

Senior Client Services Manager

Harte Hanks
Bensalem, PA
07.2014 - 10.2015
  • This role at HH has become two-fold working as the Senior Project Manager for the annual open enrollment period marketing tactics for Horizon Blue Cross Blue Shield of New Jersey, serving both under 65 and over 65 markets. As open enrollment ended, I transitioned to the SCSM for Nationwide Insurance’s multichannel direct mail & email campaign tactics. Developing new strategies for their Created Affinity marketing channel as well as CCSI Car specialty insurance campaign.
  • Client/Work Experience: Horizon Blue Cross and Blue Shield of New Jersey, Nationwide Insurance.

Senior Account Executive

GSW Worldwide
Newtown, PA
11.2013 - 04.2014
  • Managed day to day client expectations, timing and budget; In charge of reconciling all billable hours on a weekly basis in association with the finance department; Working alongside the Account Director; tasking the creative and development teams with all aspects of project planning and deliverables; Managed the monthly billing worksheets and phasing report projections; I was responsible for maintaining client goals as projects were submitted for medical; legal regulatory review; Maintained internal team communications throughout all of the above processes.
  • Client/Work Experience: Brand launch of Endo Pharmaceuticals FDA approved AVEED(TM) (Testosterone Undecanoate) Injectable Testosterone Replacement Therapy for Men Living with Hypogonadism.

Senior Project Manager

Evoke Health
Philadelphia, PA
09.2012 - 10.2013
  • Successfully managing large and small-scale projects including full website design & builds, web and mobile applications, rich and standard online ad units, email campaigns, database development; Served as the sole project manager of initiatives; Delegating appropriate activities to junior staff; Resolved complex production and project issues with a collaborative solutions-based approach; Lead a cross-functional team on a project basis; Enforcing the teams to understand and demonstrate best practices concerning the online development process; Responsible for writing clear and detailed project documentation including project scopes and SOWs, project estimates and project plans/timelines, functional specifications; Managed client expectations and accountable for ensuring that all project specifics are delivered on time and on budget; Managing budgets to deliver to profitability targets, and flagging and resolving issues early to avoid cost overruns.
  • Client/Work Experience: Eisai Pharmaceuticals, project managed the brand launch of the first FDA approved weight loss medicine, Belviq (Lorcaserin HCl).

Digital Interactive Project Management Lead

Brownstein Group
Philadelphia, PA
09.2011 - 09.2012
  • Company Overview: Philadelphia, PA
  • Brand Strategy/Creative and Digital Marketing Agency Managed and lead the digital project management team; Responsible for managing the execution of digital projects particularly larger, more complex initiatives that span multiple practice areas within the agency from conception through completion; Additional responsibilities included, project scope definition and planning, estimation and scheduling, resource management of the digital architecture, creative, technology, and quality assurance processes as they applied to the digital project life cycle.
  • Client/Work Experience: AmerisourceBergen, Berkadia, IKEA, Comcast Sportsnet, Philadelphia Mural Arts Program, ICS Risk Advisors, Quickie, Lysol Clean Flip, Microsoft, and St. Gobain.

Education

High School -

Pennridge High School
Perkasie, PA

Skills

  • Agile Scrum Master; Agile methodologies, Proficient in both Macintosh OS; IBM/Windows platforms; JIRA; Teams, Basecamp; Veeva; Salesforce; Microsoft 365, Information architecture, Cross browser testing
  • Project management
  • Budget management
  • Resource management
  • User acceptance testing
  • Risk assessment
  • Digital marketing
  • Client relationship management
  • Strategic planning
  • Cross-functional collaboration
  • Data analysis
  • Process optimisation
  • Team supervision
  • Conflict resolution
  • Time management
  • Decision making
  • Project lifecycle knowledge
  • Delivery planning proficiency
  • Project coordination mastery
  • Leadership competence
  • Strategic visioning
  • Change management acumen
  • Feedback handling
  • JIRA software utilisation
  • Team motivation expertise
  • Process improvement aptitude
  • Agile methodology proficiency
  • Decision-Making prowess
  • Time management mastery
  • Mentoring staff
  • Negotiation and persuasion
  • Initiative taking

Awards

Best of Show - Public Service - The Philadelphia Holocaust Remembrance Foundation, Gold Addy - Broadcast/Electronic/Digital - Digital Advertising - The Philadelphia Holocaust Remembrance Foundation, Silver Addy - Website Consumer - IKEA - Easy to Assemble Philadelphia Ad Club March 2013, Gold Addy - Dust Buster Derby - Black & Decker 100th Anniversary Website Philadelphia Ad Club March 2011

Languages

English
Native
Spanish
Intermediate

Timeline

HCP Delivery Lead

Pfizer Digital
10.2015 - 07.2025

Senior Client Services Manager

Harte Hanks
07.2014 - 10.2015

Senior Account Executive

GSW Worldwide
11.2013 - 04.2014

Senior Project Manager

Evoke Health
09.2012 - 10.2013

Digital Interactive Project Management Lead

Brownstein Group
09.2011 - 09.2012

High School -

Pennridge High School

Similar Profiles

Create profile
Aubrey Ayala