Assia Gherab
Amsterdam
Summary
Results-driven senior sales professional with 5 years of experience driving pipeline growth and opening new markets across international enterprise accounts. Proven ability to thrive in fast-paced, performance-driven environments, combining persistence, resilience, and a strong execution mindset. Highly skilled in enterprise prospecting, strategic account development, and pipeline generation, with a track record of exceeding targets and building scalable go-to-market motions in complex, multi-region contexts.
Results-oriented sales worker engages with customers to help establish rapport. Proven track record of building customer relationships and successfully closing sales. Committed to delivering exceptional customer service and exceeding sales goals.
Overview
3
3
Languages
7
7
years of professional experience
Work History
Senior Sales Development Representative
SentinelOne
08.2024 - Current
- Established €6m+ in qualified pipeline through cybersecurity accounts, maintaining 100% attainment of quarterly targets since FY2024.
- Facilitated multiple SMB deals (<€3k ACV) throughout entire process, including discovery, demonstration, negotiation, and signature.
- Orchestrated comprehensive outbound and inbound sales initiatives, targeting C-level and senior security stakeholders.
- teamed with enterprise AEs to enhance larger opportunities while autonomously overseeing smaller deal closures.
- Guaranteed high forecast accuracy along with CRM hygiene to support revenue predictability.
- Directed strategic outreach initiatives to engage potential clients and enhance market presence.
- Exceeded quarterly quota attainment of 200% via targeted enterprise prospecting
- Coordinated efforts with 4 enterprise account executives to create effective strategic account plans.
- Engaged with CISOs and senior IT leaders to explore innovative business and expansion avenues.
- Trained junior SDRs on effective sales coaching and improvisation tactics.
Senior Business Development Representative
DataSnipper
08.2022 - 07.2024
- Exceeded sales quota every quarter from FY2022–FY2024, reaching up to 200% attainment.
- Promoted to Senior Business Development Representative within 6 months based on consistent overperformance and pipeline impact.
- Opened and scaled the France Belgium and MENA regions, building pipeline from scratch and driving early market traction.
- Fostered relationships with key stakeholders to enhance partnership opportunities.
- Collaborated with cross-functional teams to optimize sales processes and strategies.
- Expanded market presence within assigned territories by cultivating relationships with key decision-makers from target companies.
- Mentored junior team members on best practices for successful business development strategies and techniques.
- Generated €3M+ in pipeline in MENA, contributing to €1M in annual recurring revenue (ARR) through sourced opportunities.
- Led on-site client meetings and commercial engagements in France, Riyadh, and Dubai, strengthening executive relationships and accelerating deal progression.
Sales Executive
Off the Fence
01.2022 - 07.2022
- Managed inbound lead qualification while partnering closely with the Sales Manager to improve conversion and sales efficiency.
- Analyzed complex client needs across broadcasters, streaming platforms, and international media partners to tailor high-impact commercial proposals.
- Collaborated cross-functionally with product, legal, and operations teams to align proposals with client expectations and strategic objectives.
- Supported deal execution and pipeline progression by ensuring clear value positioning and stakeholder alignment.
- Developed and executed targeted sales strategies to enhance client engagement and revenue growth.
- Cultivated relationships with key clients, driving customer loyalty and repeat business.
- Implemented CRM systems to streamline sales processes and improve data accuracy.
- Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
Customer Service Representative
Uitblinkers
09.2019 - 03.2022
- Delivered high-quality customer support via email, phone, and live chat, ensuring timely and effective issue resolution.
- Managed customer inquiries and complaints with a professional, empathetic, and solution-oriented approach.
- Collaborated cross-functionally with internal teams to resolve complex customer issues and improve overall satisfaction.
- Maintained accurate CRM records of customer interactions to support reporting, insights, and continuous improvement.
- Resolved customer inquiries efficiently, enhancing satisfaction and loyalty.
- Trained new team members on customer service protocols and software systems.
- Managed complex customer complaints, ensuring timely resolutions to improve service quality.
- Collaborated with cross-functional teams to streamline communication processes and enhance service delivery.
Education
Baccalaureat -
Lycee Saint Exupery
06-2026
Licence - Training in education, pedagogy, communication, and social support
AFRIPS
Lyon, France09-2014
Skills
- Strategic business development
- Proficient in enterprise SaaS solutions sales
- Cybersecurity
- Strategic Account Planning
- Territory Development
- Executive Stakeholder Engagement
- Pipeline Generation
- Account-Based Prospecting
- Cross-functional Collaboration
- Sales Coaching & Mentoring
- Skilled in utilizing LinkedIn Sales Navigator for lead generation
- Executive Engagement
- Public Speaking
- Coaching & Mentoring
- Strategic prospecting
- CRM management
Languages
French
Arabic
English
Interests
Strong interest in art, culture, and history, with a particular passion for the 17th century, Enthusiastic skier and outdoor sports lover, with a deep appreciation for mountains and nature, Strong connection to nature and gardening
Timeline
Senior Sales Development Representative
SentinelOne
08.2024 - Current
Senior Business Development Representative
DataSnipper
08.2022 - 07.2024
Sales Executive
Off the Fence
01.2022 - 07.2022
Customer Service Representative
Uitblinkers
09.2019 - 03.2022
Licence - Training in education, pedagogy, communication, and social support
AFRIPS
Baccalaureat -
Lycee Saint Exupery