Ashi Mishra
Paris
Summary
Data-driven marketing and consumer insights professional with 11 years of experience across Pharmaceuticals, Consumer Healthcare, and Telecommunications in India, the USA, and France. I have a proven track record of leveraging data and market research to drive business decisions, optimize marketing strategies, and fuel product development in fast-paced, dynamic environments. I bring expertise in both qualitative and quantitative research, with deep experience in global insights management, cross-functional collaboration, and strategic communication to senior stakeholders. My unique blend of analytical skills and leadership across projects makes me a valuable partner for driving customer-centric and data-driven growth.
Overview
13
13
years of professional experience
Work History
Global Consumer Insights Manager – Oral Care
DSM Firmenich
08.2023 - 05.2024
- Lead global consumer insights initiatives for the Oral Care category, translating complex business questions into research objectives and actionable insights
- Collaborated with cross-functional teams (R&D, Marketing, Sales) to drive innovation projects by leveraging consumer behavior insights and category trends
- Managed relationships with global and regional research agencies, ensuring the effective implementation of global research strategies and methodologies
- Budget management: Led the global consumer insights budget, optimizing resources to meet both customer and category needs
- Delivered clear, impactful reports and presentations to senior management, influencing strategic decision-making processes.
Real World Evidence, Health Economics, and Outcomes Research
Cerner Enviza
03.2023 - 06.2023
- Managed end-to-end healthcare research studies, providing insights into market dynamics, treatment pathways, and patient behaviors for key pharmaceutical clients
- Synthesized complex data into actionable reports for stakeholders, ensuring alignment with client objectives and market needs.
Senior Business Analyst – Clients: Bristol Myers Squibb, Mallinckrodt, Amgen
PharmaAce
07.2017 - 12.2021
- Conducted both qualitative and quantitative research for pharmaceutical clients, providing strategic insights into product development, market positioning, and competitive intelligence
- Led cross-continental projects, managing stakeholder relationships and delivering strategic recommendations based on data analysis
- Delivered in-depth research on therapy areas, treatment algorithms, and market potential, informing product development and market entry strategies
- Developed comprehensive market intelligence reports, including detailed forecasts and competitor analyses for both inline and pipeline products.
Assistant Brand Manager – Juizy Milk Candies and Danisa Cookies
Inbisco India Pvt Ltd
01.2014 - 01.2015
- Spearheaded brand marketing strategies based on deep consumer insights, working closely with market research agencies to understand consumer behavior
- Led brand positioning efforts in the competitive consumer goods market, driving product innovation and marketing campaigns.
Senior Research Executive – Qualitative Research
Ipsos Research Pvt Ltd
05.2011 - 12.2013
- Conducted qualitative market research for leading consumer brands like Unilever and Danone, delivering insights into product testing, advertisement effectiveness, and brand strategy development
- Led consumer insights projects that informed the development of new healthcare products, aligning strategies with market opportunities and consumer needs.
Education
Master in Market Research (Internship with Maritz CX) -
Southern Illinois University Edwardsville
01.2017
Master in Business Administration – Retail -
Welingkar Institute of Management and Research, Mumbai
01.2011
Bachelor of Arts – Mathematics (Honours) -
Delhi University (Lady Shri Ram College)
01.2006
Skills
- Market Research & Consumer Insights: Expertise in gathering, analyzing, and synthesizing market research data to inform brand and business strategies, particularly in healthcare and consumer products
- Advanced Data Analytics: Proficient in turning complex data into actionable insights for product innovation, portfolio management, and market opportunity identification
- Cross-Functional Collaboration: Skilled at leading cross-functional teams and working closely with internal and external stakeholders, including senior leadership
- Project Management: Extensive experience in managing end-to-end global research initiatives from conception to execution, ensuring timely delivery and strategic alignment
- Budget Management: Expertise in managing global research and data budgets to align with strategic priorities
- Tools: MS Excel (Advanced), Power BI, Tableau, SPSS, Spotfire, Python, SQL
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
French
Elementary (A2)
Additionalinformation - Extracurriculars
- Deputy Secretary of Placement Committee – Welingkar Institute of Management
- Treasury Secretary of Interact Club – Youth Outreach Program
Workpermit
Titre Sejour (visa to work in France)
Personal Information
Nationality: Indian
Timeline
Global Consumer Insights Manager – Oral Care
DSM Firmenich
08.2023 - 05.2024
Real World Evidence, Health Economics, and Outcomes Research
Cerner Enviza
03.2023 - 06.2023
Senior Business Analyst – Clients: Bristol Myers Squibb, Mallinckrodt, Amgen
PharmaAce
07.2017 - 12.2021
Assistant Brand Manager – Juizy Milk Candies and Danisa Cookies
Inbisco India Pvt Ltd
01.2014 - 01.2015
Senior Research Executive – Qualitative Research
Ipsos Research Pvt Ltd
05.2011 - 12.2013
Master in Business Administration – Retail -
Welingkar Institute of Management and Research, Mumbai
Bachelor of Arts – Mathematics (Honours) -
Delhi University (Lady Shri Ram College)
Master in Market Research (Internship with Maritz CX) -
Southern Illinois University Edwardsville
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