Arya Chareonlarp

Cybersecurity & Fintech Client Project (February 2024 - July 2024)

• Managed company branding and performance marketing campaigns and projects alongside WPP agencies, ensuring alignment with client goals.
• Organized and facilitated 13 discovery calls across 9 time zones, delivering prompt follow-up and ensuring alignment between client expectations and project deliverables.
• Optimized documentation and project management by establishing a SharePoint site for 26 users, streamlining team collaboration and ensuring smooth project execution.
• Delivered strategic presentations that helped reduce client response time by 30% through better clarity and streamlined communication.

FINRA-Based Fintech Startup Project (Current Account)

• Led the creation of funding materials and a brand identity strategy for a fintech-focused startup, ensuring consistency across all marketing touchpoints and improving investor communication.
• Conducted in-depth market analysis to inform strategic decisions and identify opportunities for growth within the competitive fintech landscape

• Spearheaded the Splash Screen Project, enhancing global daily viewership (20M+) by managing design, research, and integration.
• Developed character brand guides for “Homa Gang” IP, detailing attributes for consistent representation across platforms.
• Initiated player community groups, increasing engagement as community manager.
• Conceptualized social media strategies for Publishing Managers, enhancing brand presence and character experience.

• Led iOS app development from concept to launch, covering ideation, prototyping, and UX/UI design.
• Managed a 12-member team across 3 continents (Europe, Asia, US) comprising software engineers, designers, and analysts.
• Conducted competitive market analyses for stakeholder and investor strategies.
• Collaborated across teams to develop visuals and copy that boosted engagement and brand awareness.

• Led the creation and development of a cohesive brand identity, establishing guidelines for consistent marketing assets aligned with company values.
• Created an internal knowledge resource, improving onboarding and reducing time on administrative tasks.
• Introduced standardized reporting templates, reducing turnaround time for data collection and entry.
• Recognized for impactful initiatives, resulting in promotion/hiring within two months.

• Worked directly with the founders to create funding materials for external investors, resulting in a 50% reduction in turnaround time.
• Presented proof of concept reports to stakeholders for feedback and commercial reconciliation prior to launch.
• Produced presentation decks, motion graphics, and mock-ups using Adobe Creative Suite, Canva, and Microsoft Office Suite.
• Conducted market research and collaborated with experts to assess market opportunities of new products and services.