Armonie Bensoussan
Tel Aviv
Summary
Experienced senior marketing manager skilled in driving digital sales growth, leading cross-functional teams, and managing projects from conception to completion. Results-driven problem-solver with excellent communication skills and a creative mindset.
Overview
13
13
years of professional experience
Work History
Senior Digital Project Manager
Tamooz Marketing Communications
10.2022 - Current
- Managing a portfolio of clients within the Fortune 500 across the healthcare industry, such as L'Oréal, Galderma and Ferring Pharmaceuticals.
- Client-facing project management of interactive digital products, such as apps, websites, and landing pages.
- Developing comprehensive GTM marketing strategies & and sales tools for product lines.
- Coordinating with UX/UI designers, developers, content managers, and QA teams to ensure project objectives are met according to the roadmap within budget and timelines.
- Achieved 90% client retention: bringing in over €500k in 2023.
- Creation and production of various medical apps to support our client’s portfolio at leading international congresses sold between 20K-50K euros to the clients.
- Creation and management of the event content strategies for our clients' presence at leading congresses such as ESHRE, WCD, IMCAS; leading to a holistic customer experience on-site.
Agency Founder
Armonie Loves Music
01.2012 - 01.2022
- Founded a 360 digital marketing agency in the entertainment industry, working with high-profile clients such as Universal Music, Sony Music, and top artists such as Stromae, David Guetta, or Justin Bierber.
- Built social media campaign strategies and content production for different platforms, including Facebook, Instagram, Twitter, YouTube, Snapchat and LinkedIn.
- Press Relations for musicians & venues. Cultivated connections with journalists, media partners, and online influencers elevating brand visibility and generating a notable 40% increase in media mentions.
• Managed 3 employees and over a 10-person team of business consultants, providing high-quality services to clients and establishing relationships with industry influencers and media outlets to increase clients' visibility and reach. - Over the course of a decade, I successfully grew my agency's revenue by a factor of five, ultimately achieving a net income of 700K euros in 2019.
- Successfully implemented a repositioning strategy for the famous Rock en Seine music festival, which led to a notable 30% increase in ticket sales during the 2019 edition.
Public relations assistant
Universal Music France
01.2011 - 01.2012
- Supported the public relations team in executing effective communication strategies and promoting the label artists across various media channels.
- Main Projects: Jamiroquai, Justin Bieber, etc.
- Was in charge of local radio PR campaigns - press kit redaction & press days planning.
- Assisted the PR TV team in building and managing campaigns and timelines.
- Provided logistical support for press events, product launches, and other PR initiatives. Coordinated venue bookings, guest lists, travel arrangements, and on-site coordination.
Education
Master of Marketing - Projects Management -
Panthéon-Sorbonne University
Paris01.2012
B.A of Economics -
Panthéon-Sorbonne University
Paris01.2011
Skills
- Paymo
- Monday
- Trello
- Meta Suite Manager (Facebook Instagram)
- Google Analytics
- Wordpress
- Shopify
- Mailchimp
- Canva
Languages
French
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Hebrew
Advanced (C1)
Fun Fact
In 2018 I created an academic program for post-baccalaureate students. I am pleased to have created a 2-year program of « communications in the digital environment » to form the future leaders of the music industry in France - Institut des métiers de la musique (Paris, France)
Hobbies and Interests
- Meditation
- Yoga
- My dog Herzl
Timeline
Senior Digital Project Manager
Tamooz Marketing Communications
10.2022 - Current
Agency Founder
Armonie Loves Music
01.2012 - 01.2022
Public relations assistant
Universal Music France
01.2011 - 01.2012
Master of Marketing - Projects Management -
Panthéon-Sorbonne University
B.A of Economics -
Panthéon-Sorbonne University
Similar Profiles
Olufimidara-Ayo OlufadeOlufimidara-Ayo Olufade
Creative Project Manager at Marketing & Communications in St Olaf CollegeCreative Project Manager at Marketing & Communications in St Olaf College
Abigail GlibowskiAbigail Glibowski
Associate Director Production at 9 Rooftops Marketing/ BFG CommunicationsAssociate Director Production at 9 Rooftops Marketing/ BFG Communications
Harmeet SinghHarmeet Singh
Acoem at Marketing and Communications SpecialistAcoem at Marketing and Communications Specialist