Ariane Chantôme von Alexander
Communicator
Paris,Outside US and Canada
Summary
Visionary with knack for creative problem-solving and strategic thinking. Demonstrates skills in market analysis and brand development, coupled with strong communication and collaboration abilities. Aims to drive brand growth and elevate market positioning through innovative strategies.
Overview
22
22
years of professional experience
Work History
Communications & Branding Consultant
Magna Terra Advisors
Brussels, Belgium
02.2022 - Current
- Strategic brand health analysis, followed by the development, implementation of tailored communications and branding strategies to meet specific business objectives for global clients.
- Advised top management on rebranding efforts, leading to successful changeovers without loss of brand trust or loyalty.
- Identified opportunities to expand brand presence with the development of new products or services.
- Worked with private, public companies to increase visibility and growth through tailored communications and partnership proposals.
- Responsible for managing multiple concurrent projects, overseeing agency coordination, and leading cross-company collaboration.
Communications & Branding Consultant
Sanofi
Paris, France
01.2017 - 12.2019
- Developed a global brand identity and communications strategy for R&D's Open Innovation function, enhancing internal alignment and fostering strategic external partnerships to drive innovative healthcare solutions
- Defined and implemented the Open Innovation group identity and internal communication strategy
- Produced a “Ways of Working” guide for cross functional educational purposes, ensuring smooth internal working partnership with OI within the R&D business unit, facilitating the understanding and highlighting the relevance of OI to other departments on a global level
- Developed the design, Look&Feel and content for the Open Innovation external partnership web portal
- Increased collaboration and broke existing stakeholder silos with an effective internal campaign that clearly communicated the unit's purpose and it's monetary value for R&D's bottom line
- Organization of on-site conferences and seminars
- Development and postproduction for OI communication materials for international and regional salons (flyers, leaflets, video animations, editing of interviews, etc.)
- Collaborated cross-functionally to develop impactful communications campaigns.
Business and Communication Director
Innocean Worldwide
Mexico City, Mexico
01.2013 - 12.2017
- Led the development of brand communication and advertising campaigns to successfully launch the Hyundai brand, driving strong positioning, awareness, and sales in a highly competitive and saturated automobile market
- Crafted targeted brand strategies for key markets and multi-brand dealerships nationwide
- Designed and executed a multi-channel communications approach, integrating BTL, ATL, digital media, events, partnerships, co-branding alliances, and influencer/ambassadorships for the master brand
- Supervised market intelligence and consumer research, ensuring creative advertising and impactful brand interactions
- Led the market launch of sedans and SUVs, managing strategic analysis, campaign production, and seamless roll-out, alongside post-sale CRM and loyalty programs
- Drove media coverage (both traditional and digital) around the Hyundai WRC annual race, enhancing brand legitimacy and reinforcing market positioning
- Achieved 30% Top of Mind Awareness within 14 months, propelling Hyundai to #10 in market share and driving a 40% increase in national sales
Business & Branding Entrepreneur
Business & Branding Entrepreneur
Mexico City, Mexico
01.2011 - 12.2013
- Provided expert B2C and B2B communications and marketing consulting, creating impactful strategies to strengthen brand identity to drive increased brand visibility, authenticity, and credibility, enhancing clients' positions within their industry for public and private businesses.
- Boosted brand visibility through robust marketing campaigns.
- Created the value proposition and equity for a local communication agency- Heaven communication 360, resulting in a 38% client portfolio growth, agency growth expansion and increased referrals for new business pitches.
- Shaped and developed the branding, identity, external visuals materials, website design and content and public relations for The Collective against Human Trafficking (NGO) leading to a Senate debate and media coverage.
- Tailored unique selling propositions based on customer needs analysis.
New Business and Corporate Communications Manager
Oxfam
Mexico City, Mexico
01.2009 - 12.2011
- Spearheaded a high-impact communication and fundraising strategy for the private sector, transforming corporate attitudes toward sustainable development projects at Oxfam Mx
- This initiative significantly enhanced CSR outcomes, boosted corporate image, and drove increased customer loyalty and preference
- Drove a 35% growth in corporate donations to Oxfam
- Championed Oxfam's visibility and engagement at COP16, collaborating with key opinion leaders on climate change
- Managed comprehensive press/media coverage and executed strategic Public/Corporate Relations initiatives to strengthen brand presence and stakeholder engagement
Client and Key Account Director
Havas
Mexico City
01.2003 - 12.2009
- Crafted and executed impactful advertising strategies, compelling creative content, and targeted media planning and buying to drive campaign performance
- Leveraged social media management, SEO, SMO, and digital analytics to enhance brand visibility and engagement, delivering measurable results for national and regional campaigns across diverse industries
- Peugeot: Spearheaded the national brand re-positioning to refresh its image, boost sales, and address post-sale service challenges
- L'Oréal: Led a groundbreaking pitch to execute the first global product campaign outside HQ, overseeing celebrity ambassador negotiations, shoot and filming coordination, location scouting across Europe, and operational management
- P&G: Conceptualized and managed logistics for a Guinness World Record-breaking event, successfully shifting consumer preferences at the Point of Purchase
Education
BA - Psychology
UNAM University
Mexico, México 1990 - 1994
Masters - Digital Marketing
Curtin University
Perth, Australia 2020 - 2021
Certification in Sustainable Business Strategies - Business Administration
Harvard Business School
Boston, MA 2019 -
Skills
- Global/local strategy
- Communication plans
- Business Solutions
- Marketing
- Advertising principles
- Content development
- Google Analytics
- Digital Marketing
- Branding
- Market Research
- CRM
- Stakeholder management/ Soft Skills
- International brand experience
sections.external_links.name
Languages
French
Native
English
Native
Spanish
Native
Client portfolio
- P&G
- Peugeot
- Sanofi Rx and OTC
- L'Oréal
- Nestlé
- Revlon
- Heinz
- Cadbury
- Hilton Hotel Mexico City
- Ericsson Latam
- Hyatt Regency Riyadh Olaya
- Hyundai
Personal Information
Title: International Communications and Branding Specialist
Timeline
Communications & Branding Consultant
Magna Terra Advisors
02.2022 - Current
Communications & Branding Consultant
Sanofi
01.2017 - 12.2019
Business and Communication Director
Innocean Worldwide
01.2013 - 12.2017
Business & Branding Entrepreneur
Business & Branding Entrepreneur
01.2011 - 12.2013
New Business and Corporate Communications Manager
Oxfam
01.2009 - 12.2011
Client and Key Account Director
Havas
01.2003 - 12.2009
BA - Psychology
UNAM University
1990 - 1994
Masters - Digital Marketing
Curtin University
2020 - 2021
Certification in Sustainable Business Strategies - Business Administration
Harvard Business School
2019 -
Similar Profiles
Nicole ZaluckiNicole Zalucki
HUMAN RESOURCES DIRECTOR at Magna Mirrors, Magna International Inc.HUMAN RESOURCES DIRECTOR at Magna Mirrors, Magna International Inc.
Irlanda De La PeñaIrlanda De La Peña
Assistant Project Management Administrator at Magna CIMS (Magna Exteriors Servicios)Assistant Project Management Administrator at Magna CIMS (Magna Exteriors Servicios)
Andrew McCarsonAndrew McCarson
Materials Supervisor at Magna International-Magna SeatingMaterials Supervisor at Magna International-Magna Seating