Anupam Sharma
Performance Marketer
Paris
Summary
Highly driven Digital Marketer with a passion in data-driven advertising and demonstrated ability to drive engagement and conversions. With experiences in campaign management and performance analysis, I am equipped with the skills to optimize campaigns for maximum efficiency and effectiveness. With a proactive mindset, I am eager to contribute to the success of your team.
Overview
5
5
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Performance Marketing Assistant
Global Savings Group
06.2023 - 12.2023
- Assisted in improving click-through rate by 107% YOY for YouTube campaign across France, and 83% in Spain by optimising ad copy and audience targeting
- Analysed and monitored paid campaigns performance data by using different tools like Google Ads, Microsoft Ads, Google Analytics, Cluvio and Tableau
- Implemented setting-up paid performance search, display and video campaigns for black Friday exceeding performance results compared to previous year
- Contributed in optimising and improving paid search activations by 50% in Spain by implementing targeted long-tail keywords across cashback campaigns.
Marketing & Product Development Assistant
L'Oréal
07.2021 - 12.2021
- Researched and built a comprehensive competition analysis and benchmarking project for Skincare by deep diving into 8 key countries across 4 Emerging zones
- Assisted in product redesign that improved customer satisfaction score by 25%
- Successfully analysed sales trends and market data to identify product gaps and opportunities, resulting in a 24% growth contribution
- Successfully launched a new product line that exceeded sales targets by 20%.
Digital Marketing Intern
LiVert France
08.2020 - 01.2021
- Supported organic growth by 200% on IG and 300% on LinkedIn
- Generated a 20% increase in CTR through targeted email campaigns
- Identified 12 firms aligned with company's service needs to collaborate with.
Co-Founder and Business Development Representative
Nourish
07.2018 - 03.2019
- Managed database of 37 clients with other 2 founders for 9 months
- Developed Business via collaboration with 5 fitness centres.
Education
Master of Science - International Business
Skema Business School
Paris, France 04.2001 -
B.Tech - Marine Engineering
Vishwakarma Maritime Institute
Pune, India 04.2001 -
Skills
Certification
Google Ads Search, Display and Apps Certification
Tools
Google Ads, Google Analytics, Bing Ads, Tableau, Excel, MS Office, Google Tag Manager, Looker Studio
Timeline
Performance Marketing Assistant
Global Savings Group
06.2023 - 12.2023
Marketing & Product Development Assistant
L'Oréal
07.2021 - 12.2021
Digital Marketing Intern
LiVert France
08.2020 - 01.2021
Co-Founder and Business Development Representative
Nourish
07.2018 - 03.2019
Master of Science - International Business
Skema Business School
04.2001 -
B.Tech - Marine Engineering
Vishwakarma Maritime Institute
04.2001 -
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