Anthea Economides
Tours
Summary
Results-driven marketing professional with over 6 years of experience in client-facing digital marketing, project management, and product design roles, across e-commerce companies from start-ups to Fortune 500 corporations. Experienced in a variety of roles encompassing analysis, research, UI/UX design, web and mobile app production, Anthea has accumulated a wide-range of experience conducting stakeholder interviews, design requirements sessions, and backlog prioritization meetings, covering everything from organizational strategy to product design.
Overview
6
6
years of professional experience
Work History
Product Owner
Bounteous
07.2020 - 11.2021
- Hired as Business Analyst and promoted to Product Owner after 6 months.
- Led communications and acted as liaison between multi-functional teams of product designers and software engineers to align on client’s vision, OKR's, road map, user journeys and system workflows.
- Partnered with UX teams to identify, document and manage functional specifications; proposed solutions meeting specifications and needs.
- Prioritized work within an agile environment and maintained a backlog of work for future consideration.
- Rolled out successful "soft launch" on new CMS platform, improving page production and creative turn-around times three-fold.
Ecommerce Marketing Analyst
Hertz Global Headquarters
10.2017 - 04.2020
- Designed intuitive user experiences for Hertz, Dollar, and Thrifty websites with UX/UI staff to drive eCommerce revenue.
- Developed and executed merchandising strategies to increase brand awareness, website traffic, search engine rank, and lead generation activities while optimizing Hertz's aggressive performance metrics.
- Redesigned and yielded $10 million in year over year revenue growth with 27% increase in loyalty sign-ups for Hertz's Gold Plus Rewards program.
- Received recognition for loyalty section redesign as Best in Class Membership and Rewards Account Information among competitors in JD Power's 2019 Travel Website and app satisfaction survey.
Digital Marketing Manager
Digital Response Marketing Group
01.2016 - 12.2016
- Supervised digital marketing operations through website development and social media content strategies for clients to improve brand visibility and customer engagement.
- Conducted market research and competitive analysis to identify opportunities for growth.
- Improved brand visibility and customer engagement for Fortune Global 500 organization with 250,000+ followers.
Education
Master II -
Urban & Regional Planning
07.2023
Bachelor of Science -
Communication Studies & Marketing
05.2017
Skills
Marketing
Project Development
User Experience Design
Information Architecture
Product Rollouts & Integration
Adobe Creative Suite
Content Management Systems
Adobe Experience Manager
Search Engine Optimization
Google Analytics
Additional Information
Sustainable Micro-Architecture Bootcamp | July 2022, EnsAD (Paris, France)
Architectural CAD Certification | May 2022, Harper College (Chicago, Illinois)
Advanced Google Analytics Certification | April 2019, Google Analytics Academy (Online)
Timeline
Product Owner
Bounteous
07.2020 - 11.2021
Ecommerce Marketing Analyst
Hertz Global Headquarters
10.2017 - 04.2020
Digital Marketing Manager
Digital Response Marketing Group
01.2016 - 12.2016
Master II -
Urban & Regional Planning
Bachelor of Science -
Communication Studies & Marketing
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