MS Pack Office
ANOUK DE RYCKER
SENIOR MANAGER BUSINESS ANALYSIS
Paris
Summary
Proactive business analytics manager with strong background in financial analysis, commercial performance and revenue growth. Meticulous and conscientious team player with a positive attitude.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
4
4
Languages
Work History
Lead Revenue Growth Management
L'Oréal
08.2022 - Current
- Increased revenue (+4% in 1 year) by reviewing and implementing effective pricing strategies for 17 brands.
- Developed the assortment pyramid in collaboration with marketing teams, driving incremental sales and margins throughout the year.
- Assisted senior leadership in implementing long-term strategic plans centered around sustainable growth through effective revenue management practices.
Revenue Growth Manager France
The Kraft Heinz Company
02.2021 - 08.2022
- Defined base price positioning through profit maximization and competitive analysis
- Reviewed PPA to optimize revenue and create special promotional formats
- Developed new promotional plans based on market research and ROI together with the marketing teams, driving incremental sales during low-demand periods.
Commercial Finance Manager
Mondelez International
03.2017 - 01.2021
- Managed budget of 700M effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Collaborated closely with sales teams to ensure alignment between company strategies and customer needs.
- Developed pricing strategies to enhance profitability while maintaining customer satisfaction.
- Reviewed the promotional strategy per customer and brand in collaboration with the category team, improving net revenue by +4M over 3 years
- Analyzed historical records, current operational data and forecasting information to identify margin growth opportunities
- Supervised a team of 3 analysts, fostering a culture of continuous learning and development
Senior Financial Analyst
Thalys International
05.2013 - 02.2017
- Provided valuable insights by leading monthly variance analysis reviews between actual results and budget/forecast expectations.
- Implemented data-driven forecasting models, improving the accuracy of demand predictions and resource allocations.
- Evaluated and negotiated contracts to procure favorable financial terms and set up a shared framework of best practices.
Financial Analyst
Euro Disney Associés S.C.A.
07.2010 - 04.2013
- Supported executive decision-making by providing data-driven insights on cost drivers.
- Enhanced forecasting accuracy through the development of sophisticated financial models and tools.
- Streamlined financial reporting for better decision-making with clear, concise analysis and presentation.
Assistant Sales & Marketing Manager
Serena Software
10.2008 - 06.2010
- Responsible for direct marketing, prospection of new clients and organization of sales events.
Education
MSC (Master 2) - Applied economics
University of Antwerp
01.2003 - 04.2007
MSC (Master 2) - MARKETING MANAGEMENT
ISC Paris
01.2007 - 04.2008
Skills
Strategic Pricing
Data Analytics
Relationship Building
Decision-Making
Personal Information
Date of Birth: 05/11/85
Software
IRi/Nielsen
SAP
Timeline
Lead Revenue Growth Management
L'Oréal
08.2022 - Current
Revenue Growth Manager France
The Kraft Heinz Company
02.2021 - 08.2022
Commercial Finance Manager
Mondelez International
03.2017 - 01.2021
Senior Financial Analyst
Thalys International
05.2013 - 02.2017
Financial Analyst
Euro Disney Associés S.C.A.
07.2010 - 04.2013
Assistant Sales & Marketing Manager
Serena Software
10.2008 - 06.2010
MSC (Master 2) - MARKETING MANAGEMENT
ISC Paris
01.2007 - 04.2008
MSC (Master 2) - Applied economics
University of Antwerp
01.2003 - 04.2007