Summary
Overview
Work history
Education
Skills
Certification
Languages
Podcasts
Affiliations
Accomplishments
References
Timeline
Generic
ANNE LESUEUR-NEIDHARDT

ANNE LESUEUR-NEIDHARDT

Beaumont

Summary

HR leader with extensive business and digital experience, driving cultural and organizational transformations to accelerate performance. With 20+ years of experience, I shape people strategies, optimize HR fundamentals, and enhance agility to fuel growth. I align leadership, culture, and workforce dynamics to build high-performing, resilient organizations in an increasingly digital world.

Overview

22
22
years of professional experience
9
9
years of post-secondary education
1
1
Certification

Work history

Global Culture and People Development Director

L'OCCITANE Group
Geneva
05.2023 - 03.2025
  • Leading the development of a new company culture aligned with business strategy for all 9000 employees
  • Rolling out a Leadership Development Program for the top 130 leaders (4.9/5 pilot rating), scaling across the organization
  • Implementing succession planning for top 100 roles to secure long-term leadership continuity
  • Launching a performance review strategy for 3,000 office employees, driving a feedback-driven culture
  • Deploying a Retail Academy for 6,500 employees, upskilling frontline teams for operational excellence
  • Embedding OKRs across teams to align workforce priorities with business strategy

International Transformation Director

L'OCCITANE Group
Geneva
02.2018 - 04.2023
  • Acted as a strategic business partner to drive organizational transformation, supporting the adoption of Agile methodologies across 65 teams i.e 500 people (HR, Marketing, IT, Digital, R&D)
  • Led change management initiatives to enhance ways of working, resulting in 80% of teams expressing a preference for the new model over previous approaches
  • Spearheaded the digitalization of the organization through international learning programs (rated 4.2/5, reaching all office employees), key partnerships with Google and Facebook, global learning expeditions for top management

International Digital and Media Director

L'OCCITANE Group
Geneva
09.2014 - 01.2018
  • Executed a global digital strategy across 38 countries, driving seamless adoption, alignment, and growth.
  • Led digital transformation, integrating search, social, mobile-first web, payments, and marketplaces, increasing conversions (+10% overall, +30% mobile).
  • Redesigned websites across 70+ countries, improving UX, boosting conversion rates (+10%), and winning top industry awards.
  • Built and scaled an analytics function, embedding a data-driven culture with funnel analytics, A/B testing, and ROI-focused decisions.
  • Developed and executed a high-impact omnichannel media strategy (online & offline) across all regional markets.
  • Bridged digital and physical commerce through a scalable roadmap, enhancing customer experience and revenue.

Digital Brand Manager Pet Care EMEA

PROCTER & GAMBLE
Geneva
07.2011 - 08.2014
  • Defined and executed e-commerce and digital strategies for Pet Care brands across EMEA, driving organizational adoption - including search-optimized content and a ratings & reviews program, contributing to 30% year-on-year turnover growth
  • Established and implemented a digital strategy across key touchpoints: Facebook – Grew the #1 cat page in the UK
  • YouTube – Achieved 6.5M+ views
  • Developed and rolled out a digital training program for 400+ employees, receiving a 4/5 rating
  • Won Gold Prize for Best Digital in P&G across household care brands, including Pampers

Business Leader Pet Care France and Netherlands

PROCTER & GAMBLE
Geneva
01.2011 - 08.2014
  • Developed and expanded the Pet Care business in the Netherlands & France, exceeding turnover targets by +20%
  • Led a cross-functional team across Sales, Marketing, Product Supply, and Finance, driving alignment and execution
  • Defined and implemented market strategies, business objectives, and growth plans, ensuring sustainable success
  • Launched a new distribution model, optimizing market reach and improving operational efficiency

Digital and Media Brand Manager Laundry Western Europe

PROCTER & GAMBLE
Geneva
01.2010 - 06.2011
  • Determined and implemented media, digital and e-commerce strategies across Western Europe
  • Developed digital and e-commerce strategies for laundry brands
  • E-commerce turnover grew +20% and digital investments doubled in 1 year
  • Managed digital and media agencies
  • Developed Joint Business Plans with partners such as Facebook and Google
  • Recommended and implemented how to best manage media budget >100M€

CRM & Digital Marketing Leader

PROCTER & GAMBLE
Asnières sur Seine
10.2004 - 12.2009
  • Piloted Western Europe offline/online #1 FMCG CRM program on 26 brands, to deliver multi-hundred million euros incremental sales/year and best in class ROI - Won Effie award in 2008
  • Developed new CRM program vision, equity, look and feel executed across Western Europe
  • Established a new Word Of Mouth capability - Measured Impact: +15% business growth
  • Conducted local marketing organization change, deploying new model of marketing organisation

CRM Assistant Manager

PROCTER & GAMBLE
Asnières sur Seine
09.2003 - 10.2004
  • Developed CRM programs for: Pampers, Pet Care, Fem Care
  • Produced P&G France mailings: printing, fulfillment, negotiation with suppliers
  • Migrated consumer database (above 8M Households) delivering 2M€ savings

Education

Transformational leadership -

IMD Business School
Lausanne, Switzerland
09.2024 - 03.2025

Individual and Organizational Coaching -

JBS Coaching School
Lyon, France
10.2019 - 10.2021

Master of Science (M.S.) - Marketing

EDHEC Business School
Lille, France
09.1999 - 06.2003

Bachelor's - Mathematics

Université Louis Pasteur
Strasbourg, France
09.1996 - 06.1999

Skills

    Business & Digital Acumen: business-driven, Digital transformation, data-driven decision-making

    HR Fundamentals: Employee experience, agile ways of working, HR operations

    Transformational leadership: Organizational transformation, cultural change, talent strategy, leadership alignment

    Innovation & Growth: Future of work, high-performance culture, agile ways of working

Certification

  • Professional Scrum Product Owner
  • Scrum Master Certified (SMC)
  • Digital Fundamentals Course
  • Professional Scrum Master I (PSM I)
  • Positive Psychology: Martin E. P. Seligman's Visionary Science

Languages

French
Native
English
Fluent
Spanish
Intermediate

Podcasts

L'entreprise de demain

https://www.youtube.com/watch?v=gv98i-FY1mo


Transformer la culture d'entreprise

https://www.youtube.com/watch?v=gv98i-FY1mo


Affiliations

  • Litterature
  • Cross-fit
  • Yoga
  • Cinema

Accomplishments

    GRAND PRIX STRATÉGIE DU DIGITAL 2018 (GOLD) GRAND PRIX STRATÉGIE DU DIGITAL 2018 (GOLD)

    TROPHÉES DU E-COMMERCE 2017 (ARGENT)

References

References available upon request.

Timeline

Transformational leadership -

IMD Business School
09.2024 - 03.2025

Global Culture and People Development Director

L'OCCITANE Group
05.2023 - 03.2025

Individual and Organizational Coaching -

JBS Coaching School
10.2019 - 10.2021

International Transformation Director

L'OCCITANE Group
02.2018 - 04.2023

International Digital and Media Director

L'OCCITANE Group
09.2014 - 01.2018

Digital Brand Manager Pet Care EMEA

PROCTER & GAMBLE
07.2011 - 08.2014

Business Leader Pet Care France and Netherlands

PROCTER & GAMBLE
01.2011 - 08.2014

Digital and Media Brand Manager Laundry Western Europe

PROCTER & GAMBLE
01.2010 - 06.2011

CRM & Digital Marketing Leader

PROCTER & GAMBLE
10.2004 - 12.2009

CRM Assistant Manager

PROCTER & GAMBLE
09.2003 - 10.2004

Master of Science (M.S.) - Marketing

EDHEC Business School
09.1999 - 06.2003

Bachelor's - Mathematics

Université Louis Pasteur
09.1996 - 06.1999

Similar Profiles

Create profile
ANNE LESUEUR-NEIDHARDT