Summary
Overview
Work History
Education
Skills
Personal Information
Training
Timeline
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Ann Cass

Ann Cass

Digital Product Line Owner
Charly, France

Summary

My ambition is to become Sanofi's Digital Head eCommerce to bring a Best-in-Class experience to Sanofi Customers.

I bring 20 years of experience in Digital Business Partnering, Product Management & Governance, eCommerce expertise & business acumen across 3 GBUs. I’m an authentic & empathetic leader focused on business value & end user experience with deep experience in multi-functional collaboration.

Overview

26
26
years of professional experience
3
3
Languages

Work History

Head of Product Line, eCommerce, Tender & Global Market Access

Sanofi
05.2022 - Current
  • Responsible for business impact & digital transformation through eCommerce, Tender & Global Market Access for 3 GBUs
  • 286M€ of Beyfortus & Altuviiio ordered thanks to launches enabled on eCommerce in US
  • In France, 150k doses of Beyfortus ordered on online order capture solution
  • Global Impact KPIs implemented: #Customers, Customer satisfaction, Conversion rate, Total Online Sales, % Online Sales, BOI
  • Country Dashboards deployed US Vx, US SanofiShoppe, UK & AU
  • US Automate Digital Program leader to bring self-service purchasing for small US Vaccines Customers on VaccineShop.Com
  • Customer pain points collected, MVP Help Center, Chatbot & "How-to" Videos implemented in July ‘23
  • By end '23, despite initial redeployments, shopping rates remained in the 80%.
  • US Automate program won 3rd place for Operational Efficiency in '23 Vaccine GBU Annual Awards
  • With Digital CX team, defined VaccineShop Best in Class Vision using external benchmarks & customer research
  • SanofiPro, France’s first xGBU ordering solution for Pharmacies, went live in Dec ‘23
  • At end March, 8.9k customer accounts created, 42% of all Pharmacies in France, with 23M€ sales.

Head of Digital Products, Sanofi Vaccines

Sanofi
11.2021 - 05.2022
  • Accountable for Digital product strategy, oversight and delivery for Sanofi Vaccines Commercial Operations, Medical & Franchises worldwide
  • Scope included 3 Product Lines and total team of 19. Includes Digital Strategy, Portfolio & Execution.
  • Set up 4 Agile Pods & drove Product Owner upskilling in my team, with 11 out of 13 POs achieving scrum.org PO certification.

Lead Digital Catalyst, Sanofi Pasteur

Sanofi
02.2020 - 11.2022
  • Leader, "Digital & Innovation Key Catalyst Initiative" Exec-sponsored program to accelerate Sanofi Vaccines’s digital transformation along 3 axes: Connecting to External Ecosystem, People Digital Skills, Agile Processes
  • Led team of 160 volunteers from 30 countries, no external consultants
  • Impact: 2500 colleagues received individualized digital learning journeys Stakeholder Engagement plan for Real World Evidence & Digital Health
  • Digital Demand Intake process now deployed across Digital GBU

Sanofi IT Business Partner, Medical Evidence Generation

Sanofi
06.2017 - 02.2020
  • Responsible to scale up Sanofi’s Real World Evidence patient data lake from Minimal Viable Product in Oct '17 to Industrialized Platform by end '19
  • Impact: 20 High Impact Evidence Projects
  • Projects per year scaled up from 80 to 180
  • Average project Cost reduced by ½.

Sanofi IT Business Partner, Global Market Access

Sanofi
01.2015 - 06.2017
  • Global Pricing Solution providing price reference for >700 Sanofi products & supporting price change workflow for 30 global products
  • Advanced Analytics pilots for International Reference Pricing & Launch Sequence Optimization.

Sanofi & Sanofi Pasteur Information Solutions

Sanofi
07.2006 - 06.2017
  • Leadership roles in IT governance & process improvement
  • UX project to improve User experience for IT Service Portal V1
  • Generated 30% reduction in time for users to find standard service requests
  • Defined common priorities and improvement roadmap for ITS processes and solutions across 8 ITS Units
  • Designed method to quantify Business Value of IT projects
  • Piloting, training and coaching Sanofi Pasteur & then Sanofi IT globally.

Head of Space Business Unit

SYNSPACE S.A.
06.1999 - 07.2006
  • Senior Consultant & Space Business Line Manager
  • Process maturity assessment and improvement
  • Realization of 20+ diagnostic missions for the European Space Agency (EADS ST, Astrium, CNES, Alenia Spazio, Terma, SpaceBel).

Research Associate, Plasma Physics Experimentalist

CERN
06.1998 - 06.1999

Education

Ph.D. - Experimental Plasma Physicas

University of California
San Diego, California
04.2001 -

Bachelor of Science - Physics

Duke University
Durham, North Carolina
04.2001 -

Skills

Product Management

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Personal Information

  • Number of Children: one child
  • Nationality: USA France
  • Marital Status: Married

Training

  • Unleash for Senior Leaders, IMD Business School Lausanne, in progress since 03/24
  • Leadership Hacks, in progress since 01/23
  • Certified Professional SCRUM Product Owner I, 04/2022
  • Agile, Design Thinking, Google Machine Learning Basics, +QDCI, Lean / 6sigma, ITIL, CMMI, ISO/IEC 15504

Timeline

Head of Product Line, eCommerce, Tender & Global Market Access

Sanofi
05.2022 - Current

Head of Digital Products, Sanofi Vaccines

Sanofi
11.2021 - 05.2022

Lead Digital Catalyst, Sanofi Pasteur

Sanofi
02.2020 - 11.2022

Sanofi IT Business Partner, Medical Evidence Generation

Sanofi
06.2017 - 02.2020

Sanofi IT Business Partner, Global Market Access

Sanofi
01.2015 - 06.2017

Sanofi & Sanofi Pasteur Information Solutions

Sanofi
07.2006 - 06.2017

Ph.D. - Experimental Plasma Physicas

University of California
04.2001 -

Bachelor of Science - Physics

Duke University
04.2001 -

Head of Space Business Unit

SYNSPACE S.A.
06.1999 - 07.2006

Research Associate, Plasma Physics Experimentalist

CERN
06.1998 - 06.1999

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Ann CassDigital Product Line Owner