Andreia Dias

• Managed the Global Compliance Program by updating, monitoring, and deploying the existing framework at affiliates worldwide.
• Advised on upcoming or proposed changes to the Sapin 2 Law (French Anticorruption Law) and best practices to ensure corporate and legal compliance obligations are met.
• Led cross-functional projects to streamline compliance initiatives.
• Oversee the Ethics & Compliance demands in North America, Africa, the Middle East, and Gulf regions.
• Enhanced legal and compliance communication by curating and sharing regulatory updates, best practices, and learnings through digital tools within the group Compliance network.
• Supported the M&A legal team on compliance requirements, market entry strategies, and third-party relationship assessments.
• Developed global training programs to educate employees on anti-bribery issues and the Code of Business Conduct.
• Managed relationships with regulators, maintaining open lines of communication to ensure transparent operations.
• Assisted with internal and external audits to confirm compliance with applicable laws and regulations.
• Enhanced regulatory compliance by developing and implementing comprehensive policies and procedures.
• Spearheaded investigations into potential violations, promptly addressing issues to maintain company reputation and avoid sanctions.
• Provided expert guidance on complex regulatory matters, enabling informed decision-making within the organization.
• Mitigated legal risks by proactively identifying gaps in existing policies and recommending improvements.
• Streamlined reporting processes for improved efficiency in submitting data to regulatory agencies.

Key Projects:

• Implementation of a Global Due Diligence & ESG platform
• Implemente a Global Conflict of Interest Policy & Tool

• Supervise the Ethics & Compliance team of three lawyers.
• Handle Compliance Program for South Asia Region (India, United Arab Emirates & Sri Lanka) and manager the India Ethics & Compliance team.
• Ensure the execution of PR Group compliance program pillars: Code of Business Conduct, Gifts & Hospitality, Risk assessments, Whistle-blower, Due Diligence process (KYC), Training & Audits.
• Analyze & investigate complaints received for non-compliance policies, presenting the root cause analysis and address the proper action plan.
• Develop and implement new policies / rules basis the fact finding.
• Strengthen the compliance culture by managing internal communication plan & create awareness in the Company through campaigns with cross-functional teams.
• Develop the Compliance risk map as well as respective action plan by affiliate.
• Provide guidelines that support the business to prevent unethical behaviour as well as prevent frauds.
• Implementation of Prevention of Sexual Harassment (POSH) in India, Code of Business Conduct, ABGH and Conflict of Interest policies.
• Key Projects:
• Launched and operationalized their first Compliance Program, aligned with global standards and local regulations.
• Created and launched the company’s first Compliance Week to raise awareness, promote engagement, and embed ethical culture.

• Led the Compliance Program for Southern Latam Region (Brazil, Argentina, Uruguay, Paraguay & Chile).
• Treat compliance demands, reviewing and adapt code of conduct and internal policies, organize training and proper communication to internal and external clients.
• Handle whistleblower platform and conduct investigations, ensuring that the disciplinary measures shall follow local law and internal policies, addressing necessary procedure adjustments.
• Conduct Ethics Committee meetings in order to follow up compliance strategies & ongoing alerts.
• Develop business risk map, including strategies to mitigate them and provide a recommendation to executive committee.
• Management legal budget, and third party contracts, such as external law firms, agencies and external auditors.
• Responsible for tax, labor and civil liabilities, including account provisions.
• Act as a focal point of compliance, tax and labor liabilities in Brazil and group level.
• Develop strategies of legal disputes with external law firms.
• Provide tax analyses & impacts on new projects, contracts and business routine.
• Represent company before Associations, Unions and Tax authorities (Tax benefits such as SUDENE, PRODEPE, CND – Tax Certification of Good Standing).
• Review complex contracts, articles of association &, minutes.
• Key Projects:
• Roll-out of the Global Compliance Program across Souther Latam
• Tax planning with logistic route to market review across Brazil.

• Supervise the Legal team of seven lawyers.
• Provide taxation consultancy applicable at industry and their suppliers.
• Develop standard agreements to support the business.
• Set and control Legal department budget.
• Management relevant lawsuit, composed by tax, labor and civil claims.
• Report contingences liability and provisions to headquarters.
• Contract and management outsourced law offices.
• Support internal and external audit procedures.
• Prepare By-laws documents and control other departments interaction.
• Support all departments acting as a business partners focus on operation.
• Main activities and contributions:

• Lead the Legal team.
• Preparation and control of legal department budget, contracting and supervision of outsourced law firms.
• Creation of intellectual property area at Sony Brasil with a direct interchange with the Headquarters in Tokio.
• Negotiation and performance of national and international agreements, including, but not limited to, trademark license, transfer of technology and patent, industrialization for hire, supply purchase and advertising agreements.
• Management of royalties provision accounts, including filing the pertinent documents with the relevant public organs, such as INPI ("Brazilian Patent and Trademark Office") and Central Bank of Brazil, as well as management of intercompany accounts (Brazil, Japan and the USA).
• Taxation consultancy on direct and indirect taxes, particularly on Manaus Free Trade Zone and international taxation, comprising for MERCOSUL ("Southern Common Market"), the USA, Japan and China.
• Registration and control of trademarks, patents and domain names in Brazil and preparation and filing of defenses with the competent organs, especially with CONAR ("Brazilian Advertising Self-Regulation Committee").
• Litigation area management and support for accounting provision purposes.
• Preparation of Minutes and Articles of Association.
• Legal advice for the development of new products and projects to various departments, including intellectual property, taxation and contract areas.
• Participation in sector associations, as well as performing before public authorities responsible for said sector.
• Main activities and contributions:

• Negotiation, preparation, review and management of several species of contracts involving distinguished business patterns and their risk assessment.
• Preventive analysis of advertising materials and marketing actions for the purposes of their display on media channels (news, magazines, billboards, television and audio).
• Protection to trademarks, logos, slogans, packaging, including the follow-up of administrative procedures before INPI and preparation of defenses to be filed with CONAR ("Brazilian Advertising Self-Regulation Committee"), as well as notifications and pleadings applicable to cases of Intellectual Property rights violation.
• Strong participation in a multifunctional group for innovation processes and in high complexity purchase processes.
• Preparation of defenses against administrative claims, as well as for fiscal and quality areas (before, for instance, IPEM, INMETRO) and those relative to Consumer Defense, whether derived from the Consumer Services or PROCON ("Brazilian Consumer Protection and Defense Department").
• Management of judicial and administrative contingencies and their respective accounting provisions.
• Preparation and presentation of legal opinions on Human Resources issues, such as expatriates hiring, visa procedures, Union Bargaining Agreements, outsourcing risk management and labor claim precautions.
• Carrying out the necessary processes for importation and exportation, national production and alcoholic beverages commercialization, such as, product registration before the Ministry of Agriculture.
• Preparation of agreements and By-Laws, Minutes of Partner’s Meeting, including for non-profitable organizations.
• Cooperation with Financial Department for credit evaluation and concession to customers and suppliers.
• Follow-up of internal and external audits, as well as support to implement control measures for the purposes of Sox compliance.
• Main activities and contributions:
• Served as a trusted advisor to clients during mediation sessions, guiding them through challenging negotiations while protecting their interests.