Summary
Overview
Work History
Skills
Timeline
Generic

Amira Mutawa

London

Summary

Strategic relationship builder with strong lead generation and acquisition experience. Leverages deep understanding of market needs to reach targets. Adept at planning and project management. Astute [Job Title] experienced in devising and deploying creative campaigns to promote products and services. Background spearheading strategic programmed and bringing in substantial results in market growth, customer acquisition and total profits. Partners cross-functionally with data and production teams on smooth, successful implementations.

Overview

19
19
years of professional experience

Work History

Worldwide Client Relations Manager

Ralph & Russo
Mayfair, London
01.2020 - 09.2021
  • Managed client accounts, fostering long-term relationships through personalized service and regular communication
  • Facilitated problem-solving sessions for complex client issues, achieving resolutions that enhanced client trust
  • Chaired regular review meetings with clients, discussing performance metrics and strategizing future collaboration
  • Developed strong, long-term client relationships by proactively updating them on deals, promotions and loyalty discounts
  • Provided exceptional service and support, going the extra mile to retain customers
  • Built and maintained existing customer relationships, acting as a trusted advisor regarding a variety of banking activities
  • Managed a portfolio of high-value accounts
  • Conducted regular follow-up meetings with clients to review account performance and adjust strategies as needed
  • Employed external sales and promotions teams to maximise campaign reach and revenue
  • During the pandemic, I was still able to close a bridal project worth £250,000.
  • Developed and implemented strategies to build customer loyalty and satisfaction.

Haute Couture Sales Manager - UK

Ellie Saab
Mayfair, London
09.2019 - 01.2020
  • My Role consists of one-to-one appointments creating the perfect dress and the dream journey of Haute couture
  • From the appointment, follow through the whole journey to fittings and close of sale
  • Bringing in new clients by building long term relationships with concierge companies, personal shoppers, influencers
  • Travelling globally
  • Attending fashion shows, events, networking.

Client Development Manager, United Emirates

Tiffany and Co
Dubai
01.2016 - 05.2019
  • Additional to my Store Manager duties I was promoted to Client Development Manager
  • Worked to create and maintain a working database of very high net worth individuals
  • Leveraged VVIP events and regional events
  • Supported on all events worldwide
  • Partnered with Store Managers and teams across the region to act as a mentor and trainer on VIP client development
  • Led cross-functional teams to deliver bespoke solutions tailored to client needs, enhancing brand loyalty
  • Trained junior team members in client relationship management techniques, raising the team's overall performance
  • Prepared detailed reports on client development activities, outcomes, and ROI for stakeholders
  • Negotiated contracts with clients, securing profitable deals and ensuring compliance with company policies
  • Organized and hosted client events and workshops, strengthening relationships and promoting brand awareness
  • Monitored industry developments to advise clients on potential impacts and opportunities for their businesses
  • Managed client databases with utmost confidentiality, ensuring accurate and up-to-date information for personalized communication
  • Developed and implemented strategic client development plans to increase revenue and client satisfaction
  • Coordinated with product development teams to align offerings with client expectations and market trends
  • Conducted regular client reviews to assess service levels and identify areas for improvement
  • Collaborated with marketing team to develop targeted campaigns, resulting in a 25% uplift in client engagement
  • Fostered long-term relationships with key accounts, leading to a 30% increase in client retention
  • Established metrics to measure the success of client development activities, facilitating data-driven decision making
  • Acted as a brand ambassador at industry events, networking to expand client base and establish thought leadership
  • Analyses client feedback to drive continuous improvement in service delivery and product offerings
  • Conducted market research to identify new business opportunities within the sector
  • Built new business partnerships to drive customer acquisition and generate revenue
  • Executed successful marketing events, open houses, and display shows for products
  • Coordinated with design, project management, and production teams to deliver timely support to planned campaigns
  • Optimized sales methods to best acquire, develop, and retain customers
  • Monitored competitors through multi-channel research strategies to best capitalism on market gaps or anticipate changes in customer interests
  • Motivated sales staff to continuously improve strategies through competitions and personalized coaching plans
  • Assessed market conditions for potential opportunities and risk factors impacting promotional strategies
  • Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement
  • Leveraged CRM data to send targeted emails designed to increase sales
  • Created fresh, engaging, and compelling copy for marketing and promotions.
  • Assisted senior management in developing long-term plans for acquiring new clients.

Store Manager - Mall of the Emirates, Dubai

Tiffany and Co
Dubai
01.2016 - 05.2019
  • Turnover £12.Million, 16 team members
  • Report directly to VP
  • Manage CRM
  • Business development and building external relationships
  • Achievements: In one year, took the store from -28% to +7%.
  • Promoted a team member to department manager and a store manager.
  • Developed new promotions and product lines to exceed sales targets.
  • Resolved complex customer inquiries, disputes, and complaints.
  • Improved store ranking by identifying performance gaps
  • Trained and supervised team to deliver on store sales targets
  • Completed audits and risk assessments to achieve regulatory compliance
  • Oversaw stocktakes to achieve accurate inventory and pricing
  • Prepared sales reports and reconciled accounts with strong finance management skills
  • Evaluated team performance and handled disciplinary actions
  • Led branch to achieve maximum sales within territory, exceeding revenue forecasts
  • Reorganized sales floor to improve visual merchandising displays
  • Generated repeat business through exceptional customer service
  • Briefed team on product and promotion changes to support upselling.
  • Fostered positive relationships with customers and suppliers.
  • Delegated work based on sales targets and individual employee strengths
  • Designed and implemented practices to boost customer satisfaction metrics.
  • Hired and trained 25 employees to deliver store goals.
  • Built store brand through successful advertising and visual merchandising strategies
  • Empowered sales team to maximise sales revenue and exceed corporate goals
  • Prioritized in-store sanitation, safety and health by raising standards and conducting regular inspections
  • Prepared rota's and administered payroll for large store
  • Strengthened team performance by attracting and developing top talent
  • Prepared detailed reports on store performance, presenting findings to senior management for strategic planning
  • Handled customer complaints, offering resolutions that maintained satisfaction and loyalty
  • Collaborated with HR to recruit, interview, and hire new staff, ensuring a high level of team capability
  • Developed loyalty programmed to reward repeat customers and strengthen brand allegiance
  • Taught staff to deliver outstanding customer service through strong training programs and ongoing mentoring
  • Managed store budget, controlling expenses to ensure financial targets were met
  • Conducted regular performance reviews, setting objectives and targets for individual team members
  • Developed retail strategies with seasonal changes and implementation plans for deployment teams.

Store Manager

Tiffany & Co
09.2015 - 12.2015

Region Store Manager

MIU MIU
Dubai
07.2011 - 08.2015
  • Fully responsible for all new store openings in Dubai including full opening operations
  • Project managed and opened all 3 stores in Dubai over the 4-year period
  • Managed each store for a year until a new manager was trained and able to take over
  • Had a strong input on products and product mix and staffing for each store
  • Managing a team of 16
  • Set sales targets
  • Provided the teams with a stimulating and supportive environment
  • Maintaining and increasing standards of customer service
  • Driving team performance
  • Controlling the training and development of staff
  • Set up CRM and clienteling.

Flagship Store Manager

Joseph
Sloane Street, London
02.2009 - 03.2011

Turnover of £3million, 10 Staff

Reported directly to CEO, Responsible for |Ass Manager, Supervisor, and 8 Senior/Sales

Responsible for buying of the store.

Training and development of team

Achievements:

Increase of sales by +35%

Two team members promoted to Assistant Manager and Manager.

Gained top clients to the brand, Kate Moss, Charlotte Tilbury, Aisha Gaddafi…

  • Conducted daily store operations, including opening and closing procedures and cash handling.
  • Monitored inventory levels and placed orders to restock shelves.
  • Developed strategies to maximize sales and profitability.
  • Oversaw inventory management through cycle counts, audits and shrinkage control.
  • Built customer confidence by actively listening to concerns and complaints and quickly resolving issues.
  • Oversaw storewide merchandising benchmarks to maintain operational excellence.
  • Managed daily operations of the store, including hiring and training employees, setting sales goals, developing promotional strategies, and maintaining inventory.
  • Conducted regular performance reviews to ensure staff members were meeting expectations and providing excellent customer service.

Acting Assistant Manager

Gucci
Heathrow Airport, London
06.2002 - 01.2005
  • Assisted in the development of operational strategies to ensure efficient and productive operations.
  • Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
  • Conducted regular performance reviews for employees to identify areas of improvement.
  • Monitored employee attendance records, timekeeping, and payroll information.
  • Coordinated with other departments to ensure smooth flow of operations.
  • Delegated daily tasks to team members to optimize group productivity.

Store Manager/Area Manager

Versace
Sloane Street, London

To the absence of the retail manager I took the role of acting area manager to make sure all stores were run as guidelines, staffing and setting targets

£3.2 million turnover, 7 members of staff

Set up structure in the store

Performance managed the team

Point of reference in the absentees of the UK retail manager

organizing events in the store to increase sales

In regular contact with the buyers

Once a month sending a business plan to the retail director

Achievements:

Had the best inventory result the store has seen

2 team members promoted to managing the Westfield boutique and Harrods

Supervisor

Chanel
Heathrow Airport, London

Building a strong clientele

Regularly trained in luxury customer services

Pre-shown and taught all about new collections before shown in boutiques

Providing all clientele with helpful and efficient service to maximize sales to achieve store targets

Developing and maintaining product knowledge in order to identify effectively clienteles need to maximize sale

Attending regular training and help to implement company development

Assisting visual display

Assisting in the back office

Supervisor

Jigsaw
Argyll Street, London

Skills

  • Inbound marketing techniques
  • Agile thinking
  • General administration
  • Service-Oriented mindset
  • Client retention strategies
  • Product knowledge
  • Effective networking
  • Brand development
  • Customer retention
  • Sales techniques
  • CRM System adept
  • Staff Training
  • Project Management
  • Client Education
  • Training and mentoring
  • Relationship building
  • Strategic planning
  • Product storytelling
  • Client engagement
  • Staff training
  • Knowledge of CRM systems
  • Project management
  • Client onboarding procedures
  • Client pitching
  • Customer Service
  • Strategic decision making
  • Persuasive negotiator
  • Cultural sensitivity
  • Hiring and recruitment
  • Negotiation
  • Client management
  • Business acumen
  • Performance Management
  • Salesforce CRM
  • Emotional intelligence
  • New business development
  • Balance sheet analysis
  • Market Trend Analysis
  • Marketing Strategy Development
  • New Business Development
  • Operations Management
  • Training development

Timeline

Worldwide Client Relations Manager

Ralph & Russo
01.2020 - 09.2021

Haute Couture Sales Manager - UK

Ellie Saab
09.2019 - 01.2020

Client Development Manager, United Emirates

Tiffany and Co
01.2016 - 05.2019

Store Manager - Mall of the Emirates, Dubai

Tiffany and Co
01.2016 - 05.2019

Store Manager

Tiffany & Co
09.2015 - 12.2015

Region Store Manager

MIU MIU
07.2011 - 08.2015

Flagship Store Manager

Joseph
02.2009 - 03.2011

Acting Assistant Manager

Gucci
06.2002 - 01.2005

Store Manager/Area Manager

Versace

Supervisor

Chanel

Supervisor

Jigsaw
Amira Mutawa