Amandine WALTER

• Drove sales teams (90 people on payroll & 1200+ off payroll) in a multi-retailer business (150M€ in retail sales) in 1950 points of sales across France to develop the productivity by door while elevating brand positioning.
• Structured the team & the processes to boost sell-out performance & KPI-culture, utilizing insights gained from data analysis to drive continuous improvement efforts.
• Fostered a positive work environment that empowered employees, resulting in higher levels of staff engagement and retention.
• Introduced tailored incentive programs that motivated employees to exceed performance targets consistently.
• Optimized staff scheduling based on store needs, ensuring proper coverage during peak hours while maintaining payroll budget constraints (25,000 animated days / XM€)
• Developed and executed training programs to enhance employee skills, leading to higher customer satisfaction rates and empowered managers.
• Implemented visual merchandising tracking to ensure on-brand store environments that drove foot traffic and increased sales volume.
• Collaborated with cross-functional teams to develop efficient strategies & in-store tools, resulting in heightened brand awareness and market share growth.

• Fostered retail culture to develop sell-out performance & improve KPIs by structuring the teams & the processes on French market (150M€).
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Developed business (60M€ in retail sales) and nurtured partnership with #1 retailer on French market : Sephora (42% of market share in Beauty).

• Achieved successful contract negotiations by utilizing strong persuasion skills and industry knowledge , leading to successful launch of L’ Interdit fragrance (top 1 at Sephora in launch month in 2018).
• Built and nurtured strong client relationships to drive business growth.
• Collaborated with cross-functional teams to deliver tailored solutions to foster sales, while remaining current on industry news and emerging trends to inform strategic decision making.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.
• Created sales forecasts to target weekly, monthly and yearly objectives.
• Mentored a team of 2 on best practices related to key account management strategies as well as ongoing professional development.
• Participated in national trade shows and industry events as a representative of the company, building brand awareness.

• Spearheaded successful 360 brand strategies, driving sales and maximizing launches on strategic U.S market ($100M in retail sales), while reinforcing brand positioning (promotional sets -8%, GPWs -1%)
• Drove strategic makeup category to outpace market trend (+50% YTD August vs. market at +12%).
• Streamlined internal processes, enhancing efficiency within marketing department.
• Established strong relationships with key industry influencers for mutually beneficial partnerships.
• Built high-performing team through recruitment, training, and ongoing professional development efforts.
• Implemented best in class merchandising across all channels to drive sales & image (ex: top 20 Sephora doors).
• Launched first ever U.S. social media platforms and achieved very successful following in just 12 months: Facebook (55,000 likes) and Instagram (75,000 followers).
• Explored & developed new distribution channels (ex: QVC business tripled in 3 years; successfully launched the very first Givenchy Beauty pop-up worldwide in Soho.).
• Managed, motivated and developed talents on team (3 marketing managers, 1 coordinator).

• Defined the Travel Retail Marketing strategy to meet targets (2012 = 90M€, +12% vs. 2011, brand #13)
• Liaised with the corporate teams to nurture the brand on a strategic channel (Travel Retail = 20% of business)
• Set-up the trade strategy to ensure more consistency & visibility worldwide (HPP: +13%; SPP +18% vs. 2011)
• Controlled the airlines’ strategy to increase the average number of listings on board (from 1.4 in 2011 to 3.5 in 2012)
• Enhanced faster strategic makeup growth: innovative sell-out actions, assortments (+97% in Makeup events)
• Managed a team (1 senior trade manager, 1 business analyst, 1 assistant)

• Developed commercial products to meet strategic markets’ specificities while preserving brand image
• Managed all steps of product development for the Travel Retail fragrance (10M€) & promotional plan (35 refs; 25M€)
• Communicated effectively with team members to deliver updates on project milestones and deadlines.

• Developed all make-up & skincare promotional offers (70 references) to meet worldwide markets’ needs while sustaining brand image.

• Launched the first celebrity fragrance of the BabyPhat license on the U.S. prestige & mass markets.

• Gained practical knowledge in project management in the luxury field.
• Contributed to a positive work environment with strong interpersonal skills and proactive teamwork attitude.