Alia Abdelhafidh
Paris
Summary
Experienced business leader in ad tech with a proven track record in driving growth and managing strategic accounts. Skilled in building strong relationships with agency leadership (OMG, WPP, independent agencies) and direct clients. Adept at developing and executing commercial strategies, leading high-performing teams, and driving sales growth across multiple sectors. Strong expertise in agency collaboration, key account management, and delivering results in dynamic, client-facing environments.
Overview
11
11
years of professional experience
Work History
Business Unit Director
Seedtag
PARIS
02.2021 - Current
- Led a team of 6 people, driving the growth and development of strategic collaborations with media agencies including independent agencies, OMG, and WPP.
- Forecasted collaboration levels and developed commercial strategies to achieve targets, working closely with agency leadership and direct advertiser accounts.
- Managed key strategic accounts, ensuring alignment with business goals and optimizing client relationships.
- Collaborated with cross-functional teams to create tailored solutions and strengthen partnerships with agencies and advertisers.
- Led the creation of innovative business development initiatives, ensuring continued growth and success in a competitive ad tech market.
Key Account Director
Seedtag
Paris
02.2019 - 02.2021
- Led the strategy for key accounts across all agencies and industries, focusing on offer development, agency prospecting, and advertiser relations.
- Collaborated closely with Seedtag’s insights, product, and account teams to penetrate key accounts and drive significant business growth.
Senior Sales Manager
RhythmOne
Paris
04.2015 - 02.2019
- Managed the collaboration with WPP agency and its advertisers, ensuring alignment with business goals.
- Led additional initiatives, including the development of the Insights offer to enhance strategic offerings.
Digital Account Assistant
Publicis
Paris
10.2014 - 03.2015
- Developing online media plans
- Managing campaign launch
- Generating performance reports and strategic recommendations
Digital Project Assistant:
Accor
Bangkok
10.2013 - 05.2014
- Supported digital strategy for hotel brands
- Managed and optimized accorhotels.com and brand sites
Education
Master of Business - Marketing
HEC
Montreal, Canada06-2013
Skills
- Sales Leadership & Team Management
- Commercial Strategy Development
- Business Development & Account Growth
- Sales Forecasting & Planning
Languages
French
First Language
English
Upper Intermediate (B2)
B2
Timeline
Business Unit Director
Seedtag
02.2021 - Current
Key Account Director
Seedtag
02.2019 - 02.2021
Senior Sales Manager
RhythmOne
04.2015 - 02.2019
Digital Account Assistant
Publicis
10.2014 - 03.2015
Digital Project Assistant:
Accor
10.2013 - 05.2014
Master of Business - Marketing
HEC
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