ALI ELBERRI
Jeddah
Summary
With over 14 years of experience in the automotive industry, I am currently the Director Sales Department at Nissan Motor Corporation, a global leader in innovation and customer satisfaction. I am responsible for leading the sales strategy and operations for Nissan's diverse portfolio of products and services across different regions and segments.
My core competencies include marketing management, negotiation, retail, and market research, which I use to create and execute effective sales plans, campaigns, and initiatives. I also have a strong background in communication and strategy, which I developed through my Executive MBA from the American University of Sharjah. My mission is to deliver excellence and value to Nissan Motor and its customers, partners, and stakeholders.
Overview
9
9
years of professional experience
Work History
Sales Director
Nissan Saudi Arabia
Dubai
12.2021 - Current
- Analyzed data on customer buying habits, preferences and demands in order to optimize product offerings.
- Collaborated with marketing team to develop promotional materials that effectively communicated the company's message.
- Provided guidance, mentoring and training support to entry-level sales personnel.
- Created, maintained and evaluated customer databases in order to maximize sales opportunities.
- Established and maintained relationships with key customers to identify new business opportunities.
- Conducted market research to identify industry trends, pricing strategies and competitive landscape.
- Developed and implemented strategic sales plans to increase customer base and ensure customer retention.
General Manager Infiniti KSA Operations
Nissan Motor Corporation
Jeddah
01.2022 - 12.2023
- Maintain, update, and obtain dealer buy-off and agreement on sales and production forecasts (SSOR - Sales Stock Order Report)
- Communicate monthly dealer specific carline sales targets, and continuously track performance in line with pre-determined and set objectives
- Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Maintained relationships with vendors to obtain the best pricing on supplies and materials.
Regional Sales Manager
General Motors Middle East
Dubai
02.2015 - 11.2018
- Monitored competitor activities and analyzed pricing trends in the region.
- Analyzed regional sales performance data to develop actionable insights.
- Collaborated with product development team to create new products tailored to local markets.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Participated actively in industry conferences and seminars for knowledge sharing purpose.
- Developed strategies and plans for regional sales growth.
- Conducted regular market research to identify customer needs and preferences.
- Created promotional campaigns to increase sales in the region.
- Organized trade shows, exhibitions, and other events to showcase products.
Education
MBA – Masters in Business Administration -
AMERICAN UNIVERSITY OF SHARJAH
05.2015
Bachelor of Science in Business Administration - Concentration in Marketing and Finance -
AMERICAN UNIVERSITY OF SHARJAH
Skills
- Sales Planning
- Sales Pipeline Management
- Networking and relationship building
- Advertising and promotions
- Database Management
- Operations
- Staff Management
- Competitor Analysis
- Performance monitoring
- Market Trend Analysis
- Strategic Alliances
- Market Penetration
- Fast and self-learner
- Meeting deadlines
- Willing to work outside of UAE
Activities
- Icare GM culture award for driving the service philosophy of putting the customer at the centre of everything
- Outstanding Sales performance for Q1 & Q2 recognition
- Member of the Lebanese Cultural Club (Fall 2003 – Spring 2007)
- Member of the Lebanese Football Association in UAE (January 2001-2005)
- Member of the Football Varsity team in American University of Sharjah (Fall 2003-2007)
- Outstanding Athlete Award in recognition of and as a testimonial to outstanding athletic achievement (June 2001, June 2003, June 2007)
- Carita and Decleor Certified Managerial training program
- PowerPoint presentation Managerial Skills with Chalhoub Group ( April 2010)
- LVMH Fragrance brands Luxury Management brands training ( May 2011)
- LVMH Fragrance brands Certified training Management ( December 2011)
- The Art of Luxury Branding – an LVMH In house Training (October 2013)
- LVMH Fragrance brands Sales technique training dedicating efforts to the sales force ( February 2012)
- LVMH Fragrance brands Sales technique training dedicating efforts to the sales force ( Selling Chic technique, October 2012)
Resident Of
Employment UAE Visa
Personal Information
- Date of Birth: 04/16/85
- Gender: Male
- Nationality: Lebanese/UAE
- Marital Status: Single
References
REFERENCES ARE AVAILABLE UPON REQUEST
Hobbies and Interests
- Sports (Football, Basketball and Swimming)
- Travelling
- Reading
- Researching
Timeline
General Manager Infiniti KSA Operations
Nissan Motor Corporation
01.2022 - 12.2023
Sales Director
Nissan Saudi Arabia
12.2021 - Current
Regional Sales Manager
General Motors Middle East
02.2015 - 11.2018
MBA – Masters in Business Administration -
AMERICAN UNIVERSITY OF SHARJAH
Bachelor of Science in Business Administration - Concentration in Marketing and Finance -
AMERICAN UNIVERSITY OF SHARJAH
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