Alexis Subramaniam

My decision to take on this unique opportunity in an innovative, thriving business environment, showcased my eagerness to adapt and add value to an organisation while overcoming the challenges of leaving my comfort zone to pursue my passion for marketing and travelling. While working at IBP, I managed a B2B targeted social media marketing campaign which aimed to expand the reach of the organisation through alternative social media channels. Running the campaign helped develop my organisational skills and improved my understanding of the differences between building relationships with regional startups in South East Asia and consumers in Western society.

Through my strong communication skills I was quickly able to form positive relationships with consumers which encouraged sales and loyalty towards the business and helped the pub soar past previous sale records. My eagerness to learn and adapt under various challenging circumstances allowed me to expand my skillset and become a more versatile and pivotal part of the organisation.

Channelled my ambition into a new online game I helped design and bring to market. Through a targeted marketing campaign which involved selling our vision of the brand identity and techniques such as influencer marketing to promote the campaign, we managed to create an active user base of over 1,000 players and generate a profit within 4 months.

Utilised my strong leadership and team working skills to lead a pitch for a brand concept during a summer Business and Management course at St Andrew's University and attained a distinction overall mark of 89% for my contribution with an individual award for my leadership ability during the process.

Developed strong interpersonal and communication skills through volunteering as a Retail Assistant at Cancer Research UK retail shop.