Alexandrine Pelat
Summary
Proactive and achievement-oriented Marketing & Communication Director bringing 7 years of experience with special emphasis helping luxury clientele. Effectively catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
12
12
years of professional experience
Work History
Marketing & Communication Director
Le Royal Monceau Raffles Paris Hotel
01.2019 - Current
- Direct reporting to the GM
- Management of the Marketing team, Media and Digital agencies
- Drawing up and deploying the Marketing plan locally and internationally
- Drawing up the Marketing budget
- Close work with the GM, Sales and Revenue teams to implement specific strategies based on the hotel's needs and markets while sticking to P&L and ensure ROI
- Supervision of Digital Marketing strategy and deployment
- Monitoring of Marketing reports; Handling of crisis Communications
- Oversight of Brand's, Hotel's and its Talents' image
- Supervision of content production and distribution
- Events organization
- Negotiation and development of retail, partnerships and collaborations
- Brand ambassador on the local and international markets.
Communication & Marketing Manager
Grand Hotel du Cap Ferrat, A Four Seasons Hotel
01.2018 - 01.2019
- Organization of the Marketing plan with the DOSM
- Management of press requests, press trips, press coverage
- Drafting of press releases and decision of targeted media
- Planning of operations and digital marketing strategies
- Management of press and digital agencies
- Management of social media and websites
- Development of new collaborations, experiences, packages.
Communication & Marketing Coordinator
Four Seasons Hotel George V
01.2017 - 01.2018
- Management of the community management; Organization of events, press & influencer trips; Management of media and influencer requests; Digital marketing and moderation of digital platforms.
Internships in Marketing and Sales
Pernod Ricard (Luxury Division), Balenciaga, Dior
01.2013 - 01.2016
Education
Master of Science - Luxury Management
Politecnico Di Milano + Neoma Business School
2018
Master of Science - International Strategies And Management
Université Paris Saclay
Paris, France2017
License - Fashion Business
ESMOD
Paris, France2015
Preparatory Class - Beaux Arts
Ateliers De Sèvres
Paris, France2012
Skills
- 360 Marketing Strategy
- Budget
- Team management
- Marketing, Communication, Digital
- Multi & Omnichannel Marketing
- Public & Press Relations, Influence
- Celebrity Marketing
- Events
- Retail, Partnerships
- Brand Image, Brand Heritage
- Brand Content
- Concepts creation, Branding
- Crisis management
- Image management
- Luxury ambassador
- Taste for excellence and knowledge of luxury clientele
Personal Information
Title: Marketing & Communication Director
Others
Creation of Muse Society Women's club
Timeline
Marketing & Communication Director
Le Royal Monceau Raffles Paris Hotel
01.2019 - Current
Communication & Marketing Manager
Grand Hotel du Cap Ferrat, A Four Seasons Hotel
01.2018 - 01.2019
Communication & Marketing Coordinator
Four Seasons Hotel George V
01.2017 - 01.2018
Internships in Marketing and Sales
Pernod Ricard (Luxury Division), Balenciaga, Dior
01.2013 - 01.2016
Master of Science - Luxury Management
Politecnico Di Milano + Neoma Business School
Master of Science - International Strategies And Management
Université Paris Saclay
License - Fashion Business
ESMOD
Preparatory Class - Beaux Arts
Ateliers De Sèvres
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