Alexandre Rupert
Paris
Vue d'ensemble
2026
2026
years of professional experience
3
3
years of post-secondary education
Expérience
Senior Manager, team lead, Global Merchant Product Analytics
PAYPAL
Paris
09.2022 - 07.2025
- Defined A/B test framework for new feature launch, enabling better decision-making.
- Supported AI/ML initiatives by integrating Zettle into company cross-sell models.
- Standardized onboarding metrics, uncovering low in-store activation as a key onboarding gap.
- Led product analytics priorities for SMB offline solutions (Zettle in-store payment, Invoicing, Giving).
- Aligned stakeholders through a quarterly analytics roadmap.
Senior Manager, team lead, Global SMB Analytics
PAYPAL
Paris
08.2019 - 09.2022
- Defined new high-value SMB segment to improve account management and engagement.
- Delivered insights to reduce churn in high-value segment, driving 50% of revenue loss due to churn.
- Enabled Zettle end-to-end customer journey tracking by partnering with data teams to transition from UTM parameters to PayPal first-party tracking infrastructure.
- Partnered with Finance to size key initiatives and develop annual planning.
- Introduced office hours and monthly learning day for the team.
Manager, EMEA SMB Analytics
PAYPAL
Paris
01.2016 - 08.2019
- Designed and launched new segmentation to take into account country specificity.
- Mapped merchant key metrics in dashboards to understand merchant behavior.
- Enabled data-driven partner strategy in EMEA by creating a dedicated analytics framework.
- Delivered end-to-end tracking for iZettle cross-sell campaigns, defining UTM parameters taxonomy.
Senior Analyst, Business and Marketing Analytics
PAYPAL
Paris
12.2011 - 01.2016
- Led analytics for Free Return Shipping pilot in France, enabling rollout to core markets.
- Brought clear visibility on customer behavior through building dashboard.
- Delivered team trainings to promote adoption of self-serve analytics tools.
- Analyzed onboarding omnichannel campaigns (Open rate, CTR, ROI) to increase customer activation.
- Supported the design and execution of target vs. control group strategy.
Business Analyst
TWENGA
Paris
01.2010 - 01.2011
- Optimized monetization of cost per click business model.
Marketing & Financial Analyst
ELI LILLY AUSTRIA
Vienna
01.2006 - 12.2010
- Led implementation of IBM's EERS travel expense tool for the Austrian affiliate.
Research Assistant
ECLAREON
Vienna
01.2008 - 12.2008
- Reviewed literature about renewable energy trends for EU-funded project "EurObserv'ER".
2025 - today : Marketing Analytics Consultant
EPI
Paris, France
- Lead Marketing Mix Modeling initiative to quantify marketing impact
- Advise on event instrumentation to improve funnel analysis and marketing measurement
- Gather marketing requirements on user consent, incorporate them into the product roadmap, and advise on in-app GDPR-friendly messaging tools
- Build the foundations of marketing analytics, including tracking, KPIs, and measurement frameworks
2011 - July 2025 : PayPal
Paris, France
Formation
Master's degree - economics, statistics
University of Vienna
09.2006 - 06.2009
Skill course - Python & Machine Learning
Le Wagon
10.2024 - 12.2024
Compétences
- People leadership & coaching
- Stakeholder alignment & senior management collaboration
- Analytical thinking & problem-solving
- SQL, Python (NumPy, Pandas, Scikit-learn, Prophet, Plotly)
- Databricks, Teradata, GCP, Jupyter Notebooks
- Tableau, Looker, QlikView, Amplitude, Databricks SQL / BI
- Google Analytics, Matomo
- MS Office, AI tools (ChatGPT, Claude, Gemini, Copilot), Adobe Lightroom, Photoshop
- French (native), English (fluent), German (fluent), Spanish (intermediate), Italian (beginner)
About me
With 15+ years of experience in data and analytics, I combine strong technical expertise with people leadership, transforming data into actionable insights that drive business impact.
I am a data and analytics leader operating at the intersection of technical and business functions in multicultural environments, building strong relationships with both my team and stakeholders. I develop robust analytics foundations, scalable tools, and impactful analyses, translating business problems into data-driven decisions.
My leadership style focuses on empowering teams, fostering ownership, and building trust through high-quality insights that drive momentum.
Committed to making a positive impact, I am also engaged in CSR initiatives.
Informations complémentaires
- Travel and discover new cultures, countries, languages
- running, skiing, yoga, ballroom dancing
- Reading, photography (portrait, landscape, street, still life)
Chronologie
Skill course - Python & Machine Learning
Le Wagon
10.2024 - 12.2024
Senior Manager, team lead, Global Merchant Product Analytics
PAYPAL
09.2022 - 07.2025
Senior Manager, team lead, Global SMB Analytics
PAYPAL
08.2019 - 09.2022
Manager, EMEA SMB Analytics
PAYPAL
01.2016 - 08.2019
Senior Analyst, Business and Marketing Analytics
PAYPAL
12.2011 - 01.2016
Business Analyst
TWENGA
01.2010 - 01.2011
Research Assistant
ECLAREON
01.2008 - 12.2008
Master's degree - economics, statistics
University of Vienna
09.2006 - 06.2009
Marketing & Financial Analyst
ELI LILLY AUSTRIA
01.2006 - 12.2010
2025 - today : Marketing Analytics Consultant
EPI
2011 - July 2025 : PayPal
Paris, France