ALEXANDRA KOHL

• Coordinating marketing campaigns across France, Germany, and the US
• Content creation (emails, social media, ads, presentations, ... )
• Managing the company’s LinkedIn page and the Client Reference program
• Collaborating with external partners, including PR agencies and traffic management consultants
• Overseeing the Marketing Budget
• Conducting KPI reporting

• Developed and coordinated campaign content in French and English, crafting updates on new features through decks, blogs, videos, webinars, social media, paid media, and website updates, while managing internal communications for regular feature-related announcements
• Coordinated submissions and responses for awards, including the Com-ent Awards and Strategies Awards
• Responded to RFPs and created demo platforms

Short-term assignments:

• 03/2020 - 07/2020 (during the COVID-19): Support in media monitoring and media relations, handling a high volume of crisis situations for clients.
• 09/2018 - 02/2019: Support in content development, research, media relations, and media monitoring.

• Tech - Kaspersky, Mitel, Tata Consultancy Services (TCS) and Linedata: Public relations, media relations, international project coordination
• Corporate - Mazars: Public relations, media relations, project coordination
• Brand / corporate - Primark: Public relations, media relations, reputation

• Coca-Cola: Launch of their employee advocacy program and strategy support
• Others: Social media management, project coordination